Francisca Parra Sánchez
I’m Francisca Parra Sánchez, a multidisciplinary UX/UI Designer with 5+ years of experience crafting intuitive, high-performing, user-centered digital products and website experiences.
About
I’m Francisca Parra Sánchez, a multidisciplinary UX/UI Designer with 5+ years of experience crafting intuitive, high-performing, user-centered digital products and website experiences. I specialize in managing end-to-end web projects, from landing pages and CMS configuration to modular layouts, while partnering closely with developers, UX writers, and marketing teams to ship cohesive experiences.
I’m especially focused on improving usability and optimizing content to increase engagement and conversion. In my roles I’ve also designed admin and client portals to streamline workflows, built content frameworks for chatbots and email/WhatsApp templates, and created digital assets and brand-aligned materials to support campaigns across channels.
- 8 years' experience
- Joined November 2026
Industry experience
- Telecommunications
- Government
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Improved website usability and content layout to increase accessibility and user engagement. Designed digital assets for social media to drive traffic to the website. Created printed and digital materials aligned with brand guidelines.
Managed web projects end-to-end, including landing pages, CMS configuration, and modular layouts in Webflow. Conducted user research and testing to optimize interfaces and validate functionality. Collaborated with developers, UX writers, and product managers to deliver cohesive digital experiences, and designed admin/client portals to improve workflow efficiency and content clarity. Built content frameworks for chatbots and email/WhatsApp templates, improving communication strategy, and updated corporate materials in line with brand and content guidelines.
Designed infographics for the Urban Mobility Plan and produced graphic materials for public and school transport signage.
Education
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