RJ

Richa Jha

Available to hire

I'm a Performance Marketing Specialist passionate about helping brands grow through data-driven advertising strategies.

About

I’m a Performance Marketing Specialist passionate about helping brands grow through data-driven advertising strategies. I specialize in Meta Ads, Google Ads, lead generation, campaign optimization, audience targeting, and conversion-focused marketing.

I enjoy working with D2C brands and businesses to improve campaign performance, generate quality leads, increase sales, and maximize ROAS.

My approach combines creative thinking, data analysis, and continuous testing to deliver meaningful marketing results.

Let’s turn your marketing goals into measurable growth!

  • Joined November 2026

Industry experience

  • Professional Services

More experts

Projects · 1

Worked as a Freelance Performance Marketer , managing Meta Ads campaigns focused on Lead Generation and Sales.

  • Set up and managed Meta Ads campaigns from scratch.
  • Conducted audience research and targeting to reach potential customers.
  • Performed creative testing and campaign optimization.
  • Managed campaign budgets ranging from ₹40K–₹60K across projects.
  • Achieved 5x–8x ROAS on sales campaigns through continuous optimization of audiences, creatives, and campaign structures.
Performance marketer
  • Growth Marketer
  • Performance Marketer

Work experience· 4 roles

Performance marketer · NandiniclicksAug 2026 – Sep 2026 · 2 mos

Worked as a Freelance Performance Marketer for 2 months, managing Meta Ads campaigns focused on Lead Generation and Sales. - Set up and managed Meta Ads campaigns from scratch. - Conducted audience research and targeting to reach potential customers. - Performed creative testing and campaign optimization. - Managed campaign budgets ranging from ₹40K–₹60K across projects. - Achieved 5x–8x ROAS on sales campaigns through continuous optimization of audiences, creatives, and campaign structures.

PPC Executive · Green byte web mediaApr 2026 – Jul 2026 · 4 mos

Worked as a PPC Executive for 4 months, managing international client projects across Google Ads and Meta Ads. Key Responsibilities: - Planned and set up campaigns for Lead Generation, Traffic, Brand Awareness, and Sales. - Managed Google Ads Search, Display, and Performance Max (PMax) campaigns. - Executed and managed Meta Ads campaigns. - Monitored campaign performance and optimized ads to improve results. - Prepared performance reports and analyzed key advertising metrics. - Worked on campaign strategies to improve overall advertising performance.

Performance Marketing intern · Uniqoe mediaDec 2025 – Mar 2026 · 4 mos

Worked as a Performance Marketing Intern for 4 months, executing Meta Ads and Google Ads campaigns for multiple D2C brands. Key Responsibilities: - Executed Meta Ads and Google Ads campaigns for multiple D2C brands. - Conducted audience research and targeting to reach relevant customers. - Worked on ad creative planning and campaign setup. - Performed keyword research for Google Ads campaigns. - Monitored campaign performance using key advertising metrics. - Supported campaign optimization to improve advertising performance.

Digital marketing intern · Online strikersNov 2025 – Dec 2025 · 2 mos

Education

BBA in Marketing · IGNOU2025 – 2028

Certifications and awards

Master's in digital marketing2025
Meta Ads2026

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