Performance marketer

Worked as a Freelance Performance Marketer , managing Meta Ads campaigns focused on Lead Generation and Sales.

• Set up and managed Meta Ads campaigns from scratch.
• Conducted audience research and targeting to reach potential customers.
• Performed creative testing and campaign optimization.
• Managed campaign budgets ranging from ₹40K–₹60K across projects.
• Achieved 5x–8x ROAS on sales campaigns through continuous optimization of audiences, creatives, and campaign structures.