R. A. Udara Sandeepani Rajamanthri

Led setup, customization, and management of Digital Storefront (DSF) websites, supporting smooth operations and order fulfillment while improving the platform. Directed WordPress and Shopify development, integrating WooCommerce/Shopify solutions with UX-driven eCommerce strategies. Championed UX research, usability testing, and A/B experiments that improved conversions and engagement by 25–30%. Oversaw wireframes, prototypes, and navigation flows in Figma/Adobe XD and supported scalable design systems. Enhanced frontend performance and mobile-first responsiveness using HTML, CSS, JavaScript, and PHP, and maintained digital assets, product listings, and CMS workflows with accuracy and branding consistency. Mentored junior team members and guided projects from concept to successful launch.

Improved conversion rates by up to 30% through user research, competitor analysis, usability testing, and A/B experiments. Created wireframes, prototypes, storyboards, and site maps to streamline user journeys. Built responsive, accessible, brand-consistent interfaces for web and mobile platforms, optimizing CTAs, layouts, and navigation and improving engagement by ~25%. Collaborated with developers, marketers, and stakeholders to deliver end-to-end design solutions. Worked across Figma, Adobe XD, and other prototyping/testing tools. Developed and customized WordPress sites (HTML, CSS, JavaScript, PHP, Elementor, WPBakery), and built/optimized Shopify and WooCommerce integrations. Managed domains, DNS, and hosting configurations via cPanel and third-party DNS while supporting migrations with minimal downtime. Enhanced performance through image optimization, code minification, and frontend best practices, integrated plugins, and improved uptime/server health with proactive technical sup

Developed banner ads, landing pages, and social media assets using Adobe tools to support customer satisfaction and improve website navigation. Implemented strategic website content updates based on user research and analytics to increase traffic and engagement. Conducted UX research and analysis to identify opportunities for improving web-based processes in administrative and student service portals. Created visual assets and marketing materials aligned with brand guidelines for digital campaigns and promotions.