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I'm a Senior Product Designer with 6+ years of experience delivering high-impact solutions across Asia and Europe. I bridge the gap between business goals and user needs, specializing in aligning design strategy with investor interests and cross-company partnerships. I've led B2C scaling initiatives, growing users from 800k to over 1M by translating market insights into intuitive interfaces, and I excel at building scalable design systems and collaborating with cross-functional teams to drive product-led growth across regions.…I'm a Senior Product Designer with 6+ years of experience delivering high-impact solutions across Asia and Europe. I bridge the gap between business goals and user needs, specializing in aligning design strategy with investor interests and cross-company partnerships. I've led B2C scaling initiatives, growing users from 800k to over 1M by translating market insights into intuitive interfaces, and I excel at building scalable design systems and collaborating with cross-functional teams to drive product-led growth across regions.

Yoi Lee

Product Designer, UX Designer, UI Designer, +2

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I'm a Senior Product Designer with 6+ years of experience delivering high-impact solutions across Asia and Europe. I bridge the gap between business goals and user needs, specializing in aligning design strategy with investor interests and cross-company partnerships. I've led B2C scaling initiatives, growing users from 800k to over 1M by translating market insights into intuitive interfaces, and I excel at building scalable design systems and collaborating with cross-functional teams to drive product-led growth across regions.…I'm a Senior Product Designer with 6+ years of experience delivering high-impact solutions across Asia and Europe. I bridge the gap between business goals and user needs, specializing in aligning design strategy with investor interests and cross-company partnerships. I've led B2C scaling initiatives, growing users from 800k to over 1M by translating market insights into intuitive interfaces, and I excel at building scalable design systems and collaborating with cross-functional teams to drive product-led growth across regions.

Available to hire

I’m a Senior Product Designer with 6+ years of experience delivering high-impact solutions across Asia and Europe. I bridge the gap between business goals and user needs, specializing in aligning design strategy with investor interests and cross-company partnerships. I’ve led B2C scaling initiatives, growing users from 800k to over 1M by translating market insights into intuitive interfaces, and I excel at building scalable design systems and collaborating with cross-functional teams to drive product-led growth across regions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Beginner

Chinese

Fluent

Work Experience

Product Designer at Self-employed / Freelance

August 1, 2024 - Present

Leading UX strategy and designing websites and apps from 0 to 1 for clients. Currently working remotely since Aug 2024, focusing on market prioritization, modular design templates for CMS, and investor-ready prototyping.

Visual Experience Designer at Trend Micro Inc.

September 1, 2021 - July 1, 2024

Worked across B2C products with global teams in the US, Canada, and Australia. Used GTM tracking to test and iterate visual QA to align with international standards. Partnered with marketing on user-feedback iterations to improve chatbot UX, contributing to growth from 800k to over 1M users. Led UI and visual design of ChainSafer’s marketing website from 0 to 1, building brand systems and web UX to optimize SEO. Ensured cross-platform consistency across mobile, web, and desktop design systems.

UI/UX Designer at Rolo Inc.

July 1, 2022 - January 1, 2024

Established a scalable design system in Figma, improving design-to-development efficiency and reducing feature build time by 50% (from four weeks to two). Mentored a junior designer and created strategic prototypes for investors to support decision-making. Implemented a complete design-to-dev workflow to improve system consistency and support a 10% increase in European user adoption.

UI/UX Designer at HODWA Co.

July 1, 2019 - July 1, 2020

Led end-to-end design for iOS, Android, and internal EIP systems; established a cross-platform design system to ensure consistent user experiences and improve development efficiency. Designed and conducted two user surveys with marketing to understand user preferences and behaviors, refining the product. Developed design assessment questions and led designer interviews to recruit talent.

UI/UX Designer at JKO Pay Co.

April 1, 2018 - March 1, 2019

Contributed to UI/UX design for payment solutions, aligning product design with business goals and user needs.

Visual Designer at Gogolook Inc. (Whoscall)

September 1, 2016 - March 1, 2018

Designed product and social media illustrations, ad creatives, and exhibition visuals to maintain brand consistency. Managed visual design across multiple platforms and conducted user interviews in Brazil and Taiwan, translating insights into strategic design decisions that supported regional growth.

Mentor at The Mentorship (Volunteer)

March 1, 2018 - February 1, 2019

Provided mentorship from March 2018 to February 2019, sharing design thinking principles and career guidance.

Freelance Product Designer at Self-employed

August 1, 2024 - Present

Leading UX strategy and competitive research, and designing websites and apps from 0 to 1 for clients. Optimized market prioritization by researching and pivoting focus to Taiwan, and created modular CMS-ready templates to speed up teamwork. Visualizing product vision through high-fidelity prototyping to support investor decisions.

UI/UX Designer at J K O Pay Co.

April 1, 2018 - March 1, 2019

UI/UX Designer for payment-focused products, contributing to end-to-end product design and UX improvements.

Visual Designer at Gogolook Inc.

September 1, 2016 - March 1, 2018

Worked on Gogolook’s Whoscall caller ID app; designed product and social media illustrations, created ad creatives and event visuals to maintain brand consistency. Participated in user interviews in Brazil and Taiwan and translated insights into strategic design decisions that supported regional market growth.