I’m a seasone d communications professional, skilled in leading teams, building strong narratives, managing reputational risk, and delivering impactful campaigns. My breadth of experience and versatility brings wide -ranging perspectives, allowing me to cut across sectors and switch seamlessly between communications disciplines , whether it be internal or external communications , B2B or B2C . I’ve worked in sectors such as technology, entertainment, lifestyle, finance, education, hospitality , travel /tourism , F&B, property , professional services, automotive , sustainability/energy , FMCG, mining, healthcare, sport , and more. Having honed my craft predominantly in an agency setting , I’m adept at navigating rapidly changing and fast paced environments, understand the value of strong client relations , believe that attention to detail is paramount, have a collaborative spirit and am flexible to take on any communications activities - whatever is required to get the work done brilliantly and within budget. I’m always keen to collaborate with different teams , to innovate , support , and drive impactful communications strategies that resonate.

Selina Jardim

I’m a seasone d communications professional, skilled in leading teams, building strong narratives, managing reputational risk, and delivering impactful campaigns. My breadth of experience and versatility brings wide -ranging perspectives, allowing me to cut across sectors and switch seamlessly between communications disciplines , whether it be internal or external communications , B2B or B2C . I’ve worked in sectors such as technology, entertainment, lifestyle, finance, education, hospitality , travel /tourism , F&B, property , professional services, automotive , sustainability/energy , FMCG, mining, healthcare, sport , and more. Having honed my craft predominantly in an agency setting , I’m adept at navigating rapidly changing and fast paced environments, understand the value of strong client relations , believe that attention to detail is paramount, have a collaborative spirit and am flexible to take on any communications activities - whatever is required to get the work done brilliantly and within budget. I’m always keen to collaborate with different teams , to innovate , support , and drive impactful communications strategies that resonate.

Available to hire

I’m a seasone d communications professional, skilled in leading teams, building strong narratives, managing reputational risk, and delivering impactful campaigns.

My breadth of experience and versatility brings wide -ranging perspectives, allowing me to cut across sectors and switch seamlessly between communications disciplines , whether it be internal or external communications , B2B or B2C . I’ve worked in sectors such as technology, entertainment, lifestyle, finance, education, hospitality , travel /tourism , F&B, property , professional services, automotive , sustainability/energy , FMCG, mining, healthcare, sport , and more.

Having honed my craft predominantly in an agency setting , I’m adept at navigating rapidly changing and fast paced environments, understand the value of strong client relations , believe that attention to detail is paramount, have a collaborative spirit and am flexible to take on any communications activities - whatever is required to get the work done brilliantly and within budget.

I’m always keen to collaborate with different teams , to innovate , support , and drive impactful communications strategies that resonate.

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Language

English
Fluent
Portuguese
Intermediate
Afrikaans
Advanced

Work Experience

Communications Freelancer/Fractional Executive at Selina Jardim
June 1, 2025 - Present
Fractional Chief Communications Officer (contract basis) at ExitLab
September 1, 2025 - January 1, 2026
Led development of the company's communications function, defined strategy, and oversaw branding and external communications as a fractional CCO.
London Office Lead / Associate Director at Firefly Communications Group
October 1, 2021 - January 1, 2025
Headed the London team of a European Tech PR agency; co-managed a regional portfolio; led teams in developing and implementing robust PR strategies for technology clients; provided strategic senior counsel to Paris and Munich offices; managed agency partners to execute European campaigns.
Associate at ByDesign Communications
April 1, 2018 - October 1, 2021
Hired to build robust teams and drive client service culture; led a core team of five consultants on up to ten clients, including SAP Africa, adidas, Savannah Cider, Mercedes-Benz, Anglo American, Morningstar Investments and The Sovereign Group.
Account Director at Total Exposure
March 1, 2016 - March 1, 2018
PR agency focusing on arts/entertainment; led campaigns including production shoots, design elements, and events; managed campaigns with high-profile artists/talent/influencers.
Account Director at FleishmanHillard South Africa
March 1, 2012 - November 1, 2014
Supported leadership in building brand/consumer portfolios from five to 18 team members; notable brands included BMW, Discovery Networks, P&G, Philips and Nike; led campaigns with Oprah Winfrey, national sports teams, and global TV personalities.
Client Service Director at Hello World Advertising Agency
February 1, 2010 - March 1, 2012
Full service/through-the-line agency; managed accounts and teams on internal branding campaigns, above-the-line and below-the-line executions and activations; B2C accounts: Samsung, Nestle, Magnum, Kellogg's; B2B tech clients such as Nokia Siemens Networks and American Tower Corporation; collaborated with creative and production teams and top influencers such as Trevor Noah; delivered award-winning campaigns.

Education

National Diploma in Public Relations at University of Johanneburg
February 19, 2026 - February 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Financial Services, Education, Healthcare, Energy & Utilities, Consumer Goods, Other