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Social media strategist and copywriter with 6+ years of experience creating platform-native content across TikTok, Instagram, YouTube, and long-form blog formats. I build audience-first narratives, write native captions and scripts, and adapt tone and voice for each platform and community. I also script, film, and edit short-form video end-to-end—from concept to publication—while tracking emerging trends, engaging and moderating an active audience, and translating technical subjects like cybersecurity and digital safety into clear, engaging storytelling.…Social media strategist and copywriter with 6+ years of experience creating platform-native content across TikTok, Instagram, YouTube, and long-form blog formats. I build audience-first narratives, write native captions and scripts, and adapt tone and voice for each platform and community. I also script, film, and edit short-form video end-to-end—from concept to publication—while tracking emerging trends, engaging and moderating an active audience, and translating technical subjects like cybersecurity and digital safety into clear, engaging storytelling.

Fayette Nyehn

Social Media Manager, Content Strategist, Content Creator, +6

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Social media strategist and copywriter with 6+ years of experience creating platform-native content across TikTok, Instagram, YouTube, and long-form blog formats. I build audience-first narratives, write native captions and scripts, and adapt tone and voice for each platform and community. I also script, film, and edit short-form video end-to-end—from concept to publication—while tracking emerging trends, engaging and moderating an active audience, and translating technical subjects like cybersecurity and digital safety into clear, engaging storytelling.…Social media strategist and copywriter with 6+ years of experience creating platform-native content across TikTok, Instagram, YouTube, and long-form blog formats. I build audience-first narratives, write native captions and scripts, and adapt tone and voice for each platform and community. I also script, film, and edit short-form video end-to-end—from concept to publication—while tracking emerging trends, engaging and moderating an active audience, and translating technical subjects like cybersecurity and digital safety into clear, engaging storytelling.

Available to hire

Social media strategist and copywriter with 6+ years of experience creating platform-native content across TikTok, Instagram, YouTube, and long-form blog formats. I build audience-first narratives, write native captions and scripts, and adapt tone and voice for each platform and community.

I also script, film, and edit short-form video end-to-end—from concept to publication—while tracking emerging trends, engaging and moderating an active audience, and translating technical subjects like cybersecurity and digital safety into clear, engaging storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Content Creator & Digital Media Strategist at Self-Employed

January 1, 2019 - Present

Write and produce social-first copy and short-form video scripts across Instagram, TikTok, and YouTube, adapting tone, voice, and format to each platform and audience. Script, film, and edit short-form video from concept through publication, translating ideas into scroll-worthy content that grew audiences to 1M+ Instagram followers, 1M+ YouTube subscribers, and 867K TikTok followers (9.8M likes). Moderate and engage an active online community through comments and messaging with a consistent, welcoming tone. Monitor platform trends and audience conversations to find content opportunities and keep formats current. Partner with brands and sponsors on campaign content and translate technical subject matter (cybersecurity, digital safety, data privacy) into clear, audience-first writing across blog posts, newsletters, and captions.

Freelance Social Media Manager

January 1, 2019 - Present

Freelance Social Media Manager responsible for developing structured content plans, creating educational, promotional, and engagement-based posts; built weekly posting schedules aligned with audience behavior and platform trends; produced and edited short-form video content (Reels, TikTok, YouTube Shorts) from concept to publish; designed visuals in Canva; wrote captions and hooks to improve reach and engagement; monitored performance with platform analytics and adjusted strategies; managed community engagement including responding to comments and messages; repurposed content across platforms to maximize reach; maintained brand voice and collaborated on content campaigns and brand initiatives.