Yuhan Xia

Designed and iterated on interaction-focused gameplay prototypes for the LEGO Technic Control+ platform, balancing system logic with player-facing experience. Planned and conducted structured user testing with children, translating behavioral observations into actionable design iterations in close collaboration with designers and engineers. Contributed to cross-functional discussions by articulating interaction challenges and exploring feedback, motion, and interaction clarity to improve overall play quality.

Built and managed a design-focused platform (3,600+ followers) sharing knowledge on game art, visual aesthetics, and design thinking, with a focus on visual expression in games. Mentored students from different design backgrounds, including game art and game design, supporting projects such as character design, environment design, and visual style development. Provided one-on-one guidance on portfolio structure, visual storytelling, and layout design, helping students improve the clarity and presentation of their work. Maintained a professional design community (800+ members) for peer feedback, experience sharing, and career support across creative roles and projects.

Leading a cross-functional team of three artists, 1 programmer, and 2 designers on a strategic card game (Roguelike/CCG). Established an innovative pipeline using Midjourney for asset generation, directing the team to refine and unify the visual style. Spearheaded character design and ensured aesthetic consistency across all game assets and UI elements. Secured a publishing deal and finalized the roadmap for a Steam release in 2026.