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I am a visual designer passionate about cross-media design and visual storytelling. I craft expressive concepts across digital, motion, and interactive media, continually exploring new techniques and collaborating with teams to elevate play and experience. With a background in game design and media, I enjoy turning ideas into cohesive visuals—from character design and UI to art direction and prototyping—balancing creativity with usability and user experience.…I am a visual designer passionate about cross-media design and visual storytelling. I craft expressive concepts across digital, motion, and interactive media, continually exploring new techniques and collaborating with teams to elevate play and experience. With a background in game design and media, I enjoy turning ideas into cohesive visuals—from character design and UI to art direction and prototyping—balancing creativity with usability and user experience.

Yuhan Xia

Designer, Graphic Designer, 3D Designer, +4

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I am a visual designer passionate about cross-media design and visual storytelling. I craft expressive concepts across digital, motion, and interactive media, continually exploring new techniques and collaborating with teams to elevate play and experience. With a background in game design and media, I enjoy turning ideas into cohesive visuals—from character design and UI to art direction and prototyping—balancing creativity with usability and user experience.…I am a visual designer passionate about cross-media design and visual storytelling. I craft expressive concepts across digital, motion, and interactive media, continually exploring new techniques and collaborating with teams to elevate play and experience. With a background in game design and media, I enjoy turning ideas into cohesive visuals—from character design and UI to art direction and prototyping—balancing creativity with usability and user experience.

Available to hire

I am a visual designer passionate about cross-media design and visual storytelling. I craft expressive concepts across digital, motion, and interactive media, continually exploring new techniques and collaborating with teams to elevate play and experience.

With a background in game design and media, I enjoy turning ideas into cohesive visuals—from character design and UI to art direction and prototyping—balancing creativity with usability and user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Interaction Gameplay Design Intern at The LEGO Group

September 1, 2025 - December 31, 2025

Designed and iterated on interaction-focused gameplay prototypes for the LEGO Technic Control+ platform, balancing system logic with player-facing experience. Planned and conducted structured user testing with children, translating behavioral observations into actionable design iterations in close collaboration with designers and engineers. Contributed to cross-functional discussions by articulating interaction challenges and exploring feedback, motion, and interaction clarity to improve overall play quality.

Design & Media Freelancer at Rednote

September 1, 2024 - Present

Built and managed a design-focused platform (3,600+ followers) sharing knowledge on game art, visual aesthetics, and design thinking, with a focus on visual expression in games. Mentored students from different design backgrounds, including game art and game design, supporting projects such as character design, environment design, and visual style development. Provided one-on-one guidance on portfolio structure, visual storytelling, and layout design, helping students improve the clarity and presentation of their work. Maintained a professional design community (800+ members) for peer feedback, experience sharing, and career support across creative roles and projects.

Creative Design Intern at BiliBili

September 1, 2023 - November 30, 2023

Supported visual design for animations and shows, including key visuals and promotional resources. Delivered 80+ frames for projects like Jujutsu Kaisen (3M+ views) and Mid-Autumn mascot designs (300K+ clicks). Assisted in developing marketing visuals and themed interactive pages for documentary series.

Concept Design Artist at China Mobile Games and Entertainment Company

June 1, 2023 - August 31, 2023

Leveraged Stable Diffusion and Midjourney to optimize workflows for consistent character portraits. Developed high-impact art assets and visual effects to drive game promotion and user engagement. Collaborated with marketing teams to align visual outputs with brand strategies and boost downloads.

Art Director & Game Designer at Card Game Project (In Development)

January 1, 2024 - Present

Leading a cross-functional team of three artists, 1 programmer, and 2 designers on a strategic card game (Roguelike/CCG). Established an innovative pipeline using Midjourney for asset generation, directing the team to refine and unify the visual style. Spearheaded character design and ensured aesthetic consistency across all game assets and UI elements. Secured a publishing deal and finalized the roadmap for a Steam release in 2026.

Gameplay Designer & Artist at Life Game, Insanity Games x San Jiao Cup

December 1, 2023 - December 31, 2023

Collaborated on designing the core Life Game mechanics, introduced PvP elements, and won the Best Creative Idea Award. Designed key plant and environment models, created animations, and finalized the artistic style. Developed game UI and layouts, conducted testing, and optimized based on feedback.

Game Art & Design at Tong Gen Sheng | Global Game Jam

December 1, 2022 - December 31, 2022

Led visual direction, designed character models, and co-developed final card designs. Conducted playtesting, balanced game values, and produced the promotional video. Created offline demos for other teams, earning the Most Popular Award with 20K+ views and 3K engagements.

Creative Design Internship at BiliBili

September 1, 2023 - November 30, 2023