I am a graphic designer focused on brand identities, packaging systems, and visual communications that strengthen recognition across print and digital. I guide projects from research through production, leveraging typography, layout, and color theory to craft cohesive brands. My work includes professional product photography and visual campaigns, including a cover-feature in Biz X Magazine, which boosted local brand visibility and engagement.

Asal Zorriasatein

I am a graphic designer focused on brand identities, packaging systems, and visual communications that strengthen recognition across print and digital. I guide projects from research through production, leveraging typography, layout, and color theory to craft cohesive brands. My work includes professional product photography and visual campaigns, including a cover-feature in Biz X Magazine, which boosted local brand visibility and engagement.

Available to hire

I am a graphic designer focused on brand identities, packaging systems, and visual communications that strengthen recognition across print and digital. I guide projects from research through production, leveraging typography, layout, and color theory to craft cohesive brands.

My work includes professional product photography and visual campaigns, including a cover-feature in Biz X Magazine, which boosted local brand visibility and engagement.

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Language

English
Fluent
Persian
Fluent

Work Experience

Sales Associate at Walmart Supercenter Canada, Windsor
March 1, 2021 - June 4, 2024
Customer service representative; operating cash register and self-checkout; advertised and sold merchandise; assisted customers with their needs; zoning and stocking aisles; helping customers apply for Mastercards; ensured customers receive the best experience.
Graphic Designer at Generator Design of Canada Inc.
March 1, 2025 - April 30, 2025
Designed Social Media Posts for Naples Pizza, Mastronardi Winerry, G & G Jewellery, XC Commerce and Generator Design. Redesigned Wine Label for Mastronardi Winery and re-touched Lalovich Real Estate Group Pictures for updated business cards and resumes. Designed flyer ads for Artiffex Inc. and Ndex Systems Inc. Designed Blog Banners for the Generator website.
Sales Associate at Walmart Supercenter Canada, Windsor
March 1, 2021 - Present
Customer service representative duties including operating cash register and self-checkout, advertising and selling merchandise, assisting customers with their needs, zoning and stocking aisles, helping customers apply for Mastercards, and ensuring customers receive the best experience.
Graphic Designer (Project based) at Generator Design of Canada Inc.
April 30, 2025 - July 21, 2025
Designed social media posts for Naples Pizza, Mastronardi Winery, G & G Jewellery, XC Commerce, and Generator Design. Redesigned wine label for Mastronardi Winery and retouched Lalovich Real Estate Group pictures for updated business cards and resumes. Designed flyer ads for Artiffex Inc. and Ndex Systems Inc. Created blog banners for the Generator website.
Graphic Designer at Strategy Inc
July 1, 2025 - December 1, 2025
Lead end-to-end design projects for The Big 5 of Strategy ecosystem, producing brand-aligned visuals that reinforce leadership and innovation. Collaborate with stakeholders to interpret briefs, develop concepts, and deliver cohesive creative materials aligned with organizational strategy. Design infographics, presentations, and certification badges for Big 5 Competency Framework and CSIC programs, driving a 35% increase in engagement across digital channels. Create structured design systems including color palettes, typography hierarchies, and layout grids to strengthen identity and visual cohesion. Develop master templates and visual guides for the business publication Leading with Strategy Inc., ensuring consistent tone across print and digital formats. Translate complex strategic frameworks into clear visual models that simplify learning for global participants. Coordinate timelines and production processes across teams, maintaining alignment, efficiency, and quality. Optimize commu
Graphic Designer at Generator Design of Canada Inc
March 1, 2025 - April 1, 2025
Manage complete design lifecycles from client consultation to concept, revision, and final delivery for brands in food, retail, and real-estate sectors. Conduct client briefings to identify design goals, target audiences, and campaign objectives, transforming insights into actionable creative strategies. Create promotional campaigns, packaging, labels, and print collateral for Naples Pizza, Mastronardi Winery, G&G Jewellery, and XC Commerce, resulting in a 40% boost in brand visibility. Redesign brand assets and packaging systems to modernize aesthetic appeal and improve product recognition across shelves and media. Execute photo editing, color grading, and retouching to enhance image quality and ensure visual consistency across deliverables. Collaborate with copywriters and marketing teams to align brand voice and design elements for cohesive storytelling. Supervise pre-press setup and proofing, guaranteeing print accuracy and maintaining color standards in final output. Implement eff

Education

Graphic Design Diploma at St. Clair College
September 1, 2022 - April 30, 2025
Associate of Arts at Sama Shiraz, Iran Azad University
September 1, 2016 - April 30, 2018
Animation Diploma at Honar and Andishe High School, Shiraz, Iran
September 1, 2013 - June 30, 2016
Graphic Design Diploma at St. Clair College
September 1, 2022 - April 30, 2025
Associate of Arts at Sama Shiraz, Iran Azad University
September 1, 2016 - April 30, 2018
Animation Diploma at Honar and Andishe High School
September 1, 2013 - June 30, 2016
Advanced Diploma in Graphic Design at St. Clair College, Windsor, Ontario, Canada
September 1, 2022 - April 1, 2025
Associate of Arts in Visual Communication at Sama Shiraz, Iran Azad University, Shiraz, Iran
September 1, 2016 - April 1, 2018

Qualifications

Photography certificate
January 1, 2016 - December 31, 2016
Photography certificate
January 11, 2030 - July 21, 2025
Photography Certificate
January 11, 2030 - March 2, 2026
Lens Culture Exposure Award
January 11, 2030 - March 2, 2026
Sama University Art Gallery – Second Place
January 11, 2030 - March 2, 2026

Industry Experience

Retail, Consumer Goods, Real Estate & Construction, Media & Entertainment, Professional Services, Education