Mehak Chanana

Executed B2B email marketing campaigns to improve open rates by 20% and generate leads. Built and segmented lead lists, created personalized email content, and automated multi-step outreach sequences to enhance campaign efficiency. Monitored campaign performance metrics and optimized based on insights to boost engagement. Conducted SEO research on technical products, analyzed competitor pages for keywords and meta tags, and contributed to increasing qualified leads and developing SEO-friendly content strategies. Tools include Apollo, GMass, Mail Meteor, Google Sheets, LinkedIn Email Extractors, Google Search, MS Word.

Grew client Instagram accounts by up to 75% and improved engagement by 50% through strategic content planning and trend-based formats. Designed and published high-performing reels, GRWM videos, and mini vlogs, boosting views significantly. Led content calendar planning, optimized captions and hashtags for organic reach, and managed influencer-brand collaborations and affiliate promotions, increasing monetization opportunities by 30%. Tracked performance with Instagram Insights and adjusted strategies accordingly. Tools used: Canva, InShot, CapCut, Instagram Insights, Google Sheets, Google Docs.

Optimized the company’s website SEO through on-page content, front-page optimization, and keyword research using SEMrush and Ubersuggest. Built high-quality backlinks and conducted weekly SEO audits to improve search engine visibility. Managed and grew the brand’s Instagram presence by creating monthly content calendars, planning and scheduling posts, and executing Instagram growth strategies. Collaborated with the founder to align digital marketing with business goals and helped increase organic website traffic by 30%. Tools used include WordPress, SEMrush, Canva, Instagram, Ubersuggest, and Meta Business Suite.