Hi, I’m Mehak Chanana, a results-driven Digital Marketing Specialist with 4+ years of experience across SEO, content marketing, social media management, and email automation. I’ve helped brands across Canada, the UK, and India improve organic traffic, engagement, and lead conversions. I’m proficient with Google Analytics, SEMrush, Meta Ads Manager, Apollo, and a suite of tools to craft data-driven campaigns. I enjoy collaborating with founders to align digital marketing efforts with business goals. I thrive on building and executing campaigns that drive measurable growth, from content calendars and Instagram growth strategies to B2B email sequences and SEO-friendly content plans. Looking to contribute to ambitious brands that value data-driven decisions and creative storytelling.

Mehak Chanana

Hi, I’m Mehak Chanana, a results-driven Digital Marketing Specialist with 4+ years of experience across SEO, content marketing, social media management, and email automation. I’ve helped brands across Canada, the UK, and India improve organic traffic, engagement, and lead conversions. I’m proficient with Google Analytics, SEMrush, Meta Ads Manager, Apollo, and a suite of tools to craft data-driven campaigns. I enjoy collaborating with founders to align digital marketing efforts with business goals. I thrive on building and executing campaigns that drive measurable growth, from content calendars and Instagram growth strategies to B2B email sequences and SEO-friendly content plans. Looking to contribute to ambitious brands that value data-driven decisions and creative storytelling.

Available to hire

Hi, I’m Mehak Chanana, a results-driven Digital Marketing Specialist with 4+ years of experience across SEO, content marketing, social media management, and email automation. I’ve helped brands across Canada, the UK, and India improve organic traffic, engagement, and lead conversions. I’m proficient with Google Analytics, SEMrush, Meta Ads Manager, Apollo, and a suite of tools to craft data-driven campaigns. I enjoy collaborating with founders to align digital marketing efforts with business goals.

I thrive on building and executing campaigns that drive measurable growth, from content calendars and Instagram growth strategies to B2B email sequences and SEO-friendly content plans. Looking to contribute to ambitious brands that value data-driven decisions and creative storytelling.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at TeamGlue
March 1, 2025 - Present
Optimized the company’s website SEO through on-page content, front-page optimization, and keyword research using SEMrush and Ubersuggest. Built high-quality backlinks and conducted weekly SEO audits to improve search engine visibility. Managed and grew the brand’s Instagram presence by creating monthly content calendars, planning and scheduling posts, and executing Instagram growth strategies. Collaborated with the founder to align digital marketing with business goals and helped increase organic website traffic by 30%. Tools used include WordPress, SEMrush, Canva, Instagram, Ubersuggest, and Meta Business Suite.
Digital Marketing Intern at GAO Tek
May 1, 2025 - Present
Executed B2B email marketing campaigns to improve open rates by 20% and generate leads. Built and segmented lead lists, created personalized email content, and automated multi-step outreach sequences to enhance campaign efficiency. Monitored campaign performance metrics and optimized based on insights to boost engagement. Conducted SEO research on technical products, analyzed competitor pages for keywords and meta tags, and contributed to increasing qualified leads and developing SEO-friendly content strategies. Tools include Apollo, GMass, Mail Meteor, Google Sheets, LinkedIn Email Extractors, Google Search, MS Word.
Social Media Manager (Freelance Beauty & Lifestyle Creator) at Freelance
April 30, 2025 - July 19, 2025
Grew client Instagram accounts by up to 75% and improved engagement by 50% through strategic content planning and trend-based formats. Designed and published high-performing reels, GRWM videos, and mini vlogs, boosting views significantly. Led content calendar planning, optimized captions and hashtags for organic reach, and managed influencer-brand collaborations and affiliate promotions, increasing monetization opportunities by 30%. Tracked performance with Instagram Insights and adjusted strategies accordingly. Tools used: Canva, InShot, CapCut, Instagram Insights, Google Sheets, Google Docs.
SEO & Digital Marketing Specialist at GalwayKart.com
November 30, 2022 - July 19, 2025
Led end-to-end SEO strategy resulting in a 65% increase in organic traffic and improved keyword visibility. Developed backlink strategy raising domain authority by 40%. Conducted technical audits, competitor research, and content optimization that boosted time on site by 30% and reduced bounce rate by 20%. Ran targeted digital ad and email campaigns supporting seasonal promotions, contributing to a 22% rise in conversion rates. Collaborated with developers to solve SEO technical issues like site speed and mobile optimization. Tools include Google Analytics, Google Search Console, Ahrefs, SEMrush, Ubersuggest, Google Ads.
Social Media Manager at Freelance – Beauty & Lifestyle Creator
February 1, 2023 - April 1, 2025
Grew client Instagram accounts by up to 75% and improved engagement by 50% through strategic content planning and trend-based content formats. Designed and published high-performing reels, GRWM videos, and mini vlogs, boosting average reel views by 3x and story views by 45%. Led content calendar planning, scheduled posts during peak hours, and optimized captions and hashtags to improve organic reach and visibility. Managed influencer-brand collaborations, affiliate promotions, and campaign planning, contributing to a 30% increase in monetization opportunities. Tracked performance using Instagram Insights, adjusting strategy based on engagement and follower growth analytics.
SEO & Digital Marketing Specialist at GalwayKart.com
January 1, 2020 - November 1, 2022
Led end-to-end SEO strategy for Galway Kart, resulting in a 65% increase in organic traffic and improved visibility on high-intent keywords. Developed and implemented a backlink strategy, increasing domain authority by 40% and enhancing overall search performance. Conducted technical audits, competitor research, and content optimization to enhance user engagement, boosting time on site by 30% and reducing bounce rate by 20%. Ran targeted digital ad and email marketing campaigns to support seasonal promotions, contributing to a 22% rise in conversion rates. Collaborated with developers to resolve SEO-related technical issues such as site speed, mobile optimization, and crawl errors.

Education

Bachelor of Arts at Laxmibai College, Delhi University
May 1, 2016 - May 31, 2019
Bachelor of Arts (Economics & Marketing) at LAXMIBAI COLLEGE, DELHI UNIVERSITY
May 1, 2016 - May 1, 2019

Qualifications

Fundamentals of Digital Marketing Certification
January 1, 2025 - January 31, 2025
Google Analytics Certification
February 1, 2025 - February 28, 2025
Inbound Marketing
March 1, 2025 - March 31, 2025
Fundamentals of Digital Marketing Certification
January 1, 2025 - December 13, 2025
Google Analytics Certification
February 1, 2025 - December 13, 2025
Inbound Marketing
March 1, 2025 - December 13, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Education