My name is Rifa Amin, and I am a digital marketing specialist with a strong background in content creation, social media strategy, and analytics. I recently completed my Bachelor of Business Administration with a concentration in Marketing and a minor in Economics from Wilfrid Laurier University, where I participated in several in-course workplace experiences focused on brand strategy, digital research, and campaign execution.
My previous experience includes running a lifestyle and fashion YouTube channel with over 100,000 views, managing an Instagram community of 20,000+ followers, and working on branded content for companies like Pepsi during the COVID-19 era. I have also served as the Vice-Chairwoman and the Director of Marketing for a student-led environmental initiative.
I hold certifications in SEO, Email Marketing, Content Marketing from HubSpot Academy, and Platform and Social Media Marketing from Hootsuite Academy. Additionally, I am proficient in tools like Canva, Adobe Suite, Meta Business Suite, and Google Analytics.
What makes me stand out is my ability to combine creative storytelling with a data-driven mindset. Whether it’s building brand presence, engaging communities, or optimizing content for performance, I bring a hands-on, strategic approach to every project I take on. I am excited to collaborate and bring your vision to life through compelling digital experiences.
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