My name is Rifa Amin, and I am a digital marketing specialist with a strong background in content creation, social media strategy, and analytics. I recently completed my Bachelor of Business Administration with a concentration in Marketing and a minor in Economics from Wilfrid Laurier University, where I participated in several in-course workplace experiences focused on brand strategy, digital research, and campaign execution. My previous experience includes running a lifestyle and fashion YouTube channel with over 100,000 views, managing an Instagram community of 20,000+ followers, and working on branded content for companies like Pepsi during the COVID-19 era. I have also served as the Vice-Chairwoman and the Director of Marketing for a student-led environmental initiative. I hold certifications in SEO, Email Marketing, Content Marketing from HubSpot Academy, and Platform and Social Media Marketing from Hootsuite Academy. Additionally, I am proficient in tools like Canva, Adobe Suite, Meta Business Suite, and Google Analytics. What makes me stand out is my ability to combine creative storytelling with a data-driven mindset. Whether it’s building brand presence, engaging communities, or optimizing content for performance, I bring a hands-on, strategic approach to every project I take on. I am excited to collaborate and bring your vision to life through compelling digital experiences.

My name is Rifa Amin, and I am a digital marketing specialist with a strong background in content creation, social media strategy, and analytics. I recently completed my Bachelor of Business Administration with a concentration in Marketing and a minor in Economics from Wilfrid Laurier University, where I participated in several in-course workplace experiences focused on brand strategy, digital research, and campaign execution. My previous experience includes running a lifestyle and fashion YouTube channel with over 100,000 views, managing an Instagram community of 20,000+ followers, and working on branded content for companies like Pepsi during the COVID-19 era. I have also served as the Vice-Chairwoman and the Director of Marketing for a student-led environmental initiative. I hold certifications in SEO, Email Marketing, Content Marketing from HubSpot Academy, and Platform and Social Media Marketing from Hootsuite Academy. Additionally, I am proficient in tools like Canva, Adobe Suite, Meta Business Suite, and Google Analytics. What makes me stand out is my ability to combine creative storytelling with a data-driven mindset. Whether it’s building brand presence, engaging communities, or optimizing content for performance, I bring a hands-on, strategic approach to every project I take on. I am excited to collaborate and bring your vision to life through compelling digital experiences.

Available to hire

My name is Rifa Amin, and I am a digital marketing specialist with a strong background in content creation, social media strategy, and analytics. I recently completed my Bachelor of Business Administration with a concentration in Marketing and a minor in Economics from Wilfrid Laurier University, where I participated in several in-course workplace experiences focused on brand strategy, digital research, and campaign execution.

My previous experience includes running a lifestyle and fashion YouTube channel with over 100,000 views, managing an Instagram community of 20,000+ followers, and working on branded content for companies like Pepsi during the COVID-19 era. I have also served as the Vice-Chairwoman and the Director of Marketing for a student-led environmental initiative.

I hold certifications in SEO, Email Marketing, Content Marketing from HubSpot Academy, and Platform and Social Media Marketing from Hootsuite Academy. Additionally, I am proficient in tools like Canva, Adobe Suite, Meta Business Suite, and Google Analytics.

What makes me stand out is my ability to combine creative storytelling with a data-driven mindset. Whether it’s building brand presence, engaging communities, or optimizing content for performance, I bring a hands-on, strategic approach to every project I take on. I am excited to collaborate and bring your vision to life through compelling digital experiences.

See more

Language

English
Fluent
Urdu
Fluent
Gujarati
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Business Administration with a concentration in Marketing and minor in Economics at Wilfrid Laurier University
September 1, 2021 - April 15, 2025

Qualifications

Search Engine Optimization (SEO) Certification
April 11, 2025 - May 11, 2026
from HubSpot Academy
Content Marketing Certification - HubSpot Academy
April 9, 2025 - May 9, 2027
Hootsuite Platform Certification - Hootsuite Academy
November 9, 2024 - April 23, 2034
Social Media Marketing Certification - Hootsuite Academy
November 9, 2024 - November 9, 2034
Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans (TCPS 2: CORE) - Government of Canada
March 3, 2022 - March 3, 2025
Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans (TCPS 2: CORE) - Government of Canada
March 3, 2022 - March 3, 2025
Doesn't get expired.

Industry Experience

Media & Entertainment, Other, Non-Profit Organization