Hi! I'm Binny Bajaj, a dedicated and highly motivated marketing specialist with over 2 years of experience in product and digital marketing management. I love bringing creativity into strategic planning and seeing those plans come to life to boost sales and brand engagement. I'm a quick learner, detail-oriented, and I thrive working collaboratively with executive leadership and cross-functional teams. I enjoy diving into data analysis, crafting engaging content, and organizing events that leave a lasting impression. With strong organizational and time management skills, I consistently manage multiple marketing projects to ensure everything runs smoothly and achieves the desired impact.

Binny Bajaj

Hi! I'm Binny Bajaj, a dedicated and highly motivated marketing specialist with over 2 years of experience in product and digital marketing management. I love bringing creativity into strategic planning and seeing those plans come to life to boost sales and brand engagement. I'm a quick learner, detail-oriented, and I thrive working collaboratively with executive leadership and cross-functional teams. I enjoy diving into data analysis, crafting engaging content, and organizing events that leave a lasting impression. With strong organizational and time management skills, I consistently manage multiple marketing projects to ensure everything runs smoothly and achieves the desired impact.

Available to hire

Hi! I’m Binny Bajaj, a dedicated and highly motivated marketing specialist with over 2 years of experience in product and digital marketing management. I love bringing creativity into strategic planning and seeing those plans come to life to boost sales and brand engagement. I’m a quick learner, detail-oriented, and I thrive working collaboratively with executive leadership and cross-functional teams.

I enjoy diving into data analysis, crafting engaging content, and organizing events that leave a lasting impression. With strong organizational and time management skills, I consistently manage multiple marketing projects to ensure everything runs smoothly and achieves the desired impact.

See more

Work Experience

Marketing Associate at Acara Solutions (Ivoclar Vivadent)
March 31, 2024 - July 14, 2025
Managed and executed marketing campaigns that boosted sales by 25%. Developed and ran email marketing campaigns generating a 30% increase in leads. Created blog posts, social media content, ads, and video content to increase social media engagement by 35%. Conducted market research and assisted in product launches, product labeling, and documentation with cross-functional teams. Coordinated event planning, event collateral creation, and logistics to deliver successful events. Analyzed sales and campaign performance reports to provide insights and recommendations for campaign optimization. Played a key role in managing and executing various marketing projects with cross-functional teams to ensure effective marketing initiatives.
Digital and Social Media Intern at Simply Retrofits
April 30, 2021 - July 14, 2025
Created content and managed social media platforms including Facebook, LinkedIn, and Instagram. Assisted in running social media marketing campaigns, achieving a 20% sales increase. Managed HubSpot email marketing by developing and managing the customer database and sending two emails weekly. Designed marketing materials such as images and videos using Canva and Adobe consistent with company branding. Prepared draft reports, background documentation, and conducted market research on consumer trends and competitor strategies. Managed and prioritized marketing activities effectively.
Marketing Associate at Acara Solutions (Ivoclar Vivadent)
March 31, 2024 - July 24, 2025
Successfully managed and executed marketing campaigns, resulting in boosting sales by 25%. Worked on email marketing campaigns to enhance brand awareness and generated leads by 30%. Developed blog posts, social media posts, ads, and video content, increasing social media engagement by 35%. Conducted market research, assisted in product launches, and created product labeling and documentation in collaboration with teams. Coordinated event planning, created event collateral, and managed logistics to ensure successful events. Analyzed sales and campaign performance reports to provide insights for optimization. Participated in marketing project management and execution with cross-functional teams to ensure successful implementation of initiatives.
Digital and Social Media Intern at Simply Retrofits
April 30, 2021 - July 24, 2025
Created content and managed 3 social media platforms including Facebook, LinkedIn, and Instagram. Assisted in running marketing campaigns that elevated sales by 20%. Managed customer database and email marketing campaigns using HubSpot, sending 2 emails weekly. Created marketing material using Canva and Adobe, including images and videos. Assisted in drafting reports, background documentation, and market research on consumer trends and competitor strategies. Managed and prioritized all marketing activities.

Education

Postgraduate Diploma at Lambton College, Toronto, Canada
January 1, 2019 - December 31, 2021
Master of Commerce at D.A.V. College, India
January 1, 2015 - December 31, 2017
Bachelor of Business Administration at G.N.D. University, India
January 1, 2012 - December 31, 2015
Master’s at Purdue University
August 1, 2024 - July 24, 2025
Postgraduate diploma at Lambton College
January 1, 2019 - December 31, 2021
Bachelor of Business Administration at G.N.D. University
January 1, 2012 - December 31, 2015

Qualifications

Salesforce certified marketing cloud email specialist
January 1, 2020 - December 31, 2020
Certified associate in project management (CAPM)
January 1, 2020 - December 31, 2020
Salesforce Essential training
January 1, 2020 - December 31, 2020
Mega Digital Marketing
January 1, 2020 - December 31, 2020
Business Analytics
January 1, 2020 - December 31, 2020
Salesforce certified marketing cloud email specialist
January 11, 2030 - July 24, 2025
Certified associate in project management (CAPM)
January 11, 2030 - July 24, 2025
Salesforce Essential training
January 11, 2030 - July 24, 2025
Mega Digital Marketing
January 11, 2030 - July 24, 2025
Business Analytics
January 11, 2030 - July 24, 2025

Industry Experience

Consumer Goods, Manufacturing, Retail, Software & Internet, Professional Services, Media & Entertainment