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user865273

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I am a strategic marketer and recent postgraduate from Conestoga College School of Business.

About

I am a strategic marketer and recent postgraduate from Conestoga College School of Business. I have a background in Strategic Marketing Communications and worked at Affinity Marketing alongside, where I explored both the art and science of communication.

I never planned to fall in love with marketing. But before I knew what it was, I was already under its spell, drawn to apps I could not put down and packaging that made me fall in love before I even knew the product. Now, I use words, research, and a love for simplicity in storytelling that feels like it is speaking directly to the audience.

I am endlessly curious about people and understanding what they do, why they do it, and uncover the tiny triggers that make them buy without a second thought.

My strength lies in simplifying complex ideas, creating content that speaks to audience like a conversation. Further, I have a deep understanding of consumer psychology and market research, and I blend storytelling wIth them to build brand strategies and campaigns that earns attention through simplicity and creativity.

  • Joined May 2025

Languages

  • EnglishFluent
  • HindiFluent

More experts in Kitchener, Canada

Projects · 2

‘Nails by Pakhi’ is my personal brand which began as just a side hustle, but enabled me a hands-on experience as a marketer. I learnt delivering quality customer experiences, building a brand identity, and marketing it in the digital space. I worked on creating the branding elements and promotional content, and applied whatever I could that I was learning alongside in Marketing from my college.

It gave me something no textbook could, hands-on experience in audience psychology, branding, social media strategy, and customer retention. It was the perfect blend of art and marketing that helped me refine my skills and grow as a marketer.

Nails by Pakhi
  • Artist
  • Brand Strategist
  • Content Creator
  • +4

Creating a Marketing Plan for Conestoga Esports is one of the most defining moments of my postgradion journey. I worked on building a comphensive branding strategy and campaigns for Conestoga Esports where I led the creative direction.

I led the development of one of the three campaign ideas we presented and the core concept of the plan, that is, building a strategic brand identity. I performed primary research for which I interviewed students from different university and campuses to understand different perspectives around gaming.

Further, I created the presentation script using storytelling that tied everything together which earned a standing ovation from the panel. It helped the team map out the entire delivery strategy, giving our plan a purpose and a voice.

This project enabled to grow significantly as a marketer and ingrained in me confidence to bring my skills in my professional endeavours ahead.

Conestoga Esports Marketing Strategy Plan
  • Brand Strategist
  • Copywriter
  • Presenter
  • +1

Education

Strategic Marketing Communications · Conestoga College School of Business2023 – 2025

At Conestoga College, I developed my skills in strategic marketing, brand campaigns, research-driven strategies, and the power of storytelling in branding. The program provided me with a deep understanding of marketing principles and real-world applications further laying a strong foundation for my career. Key learnings: * Customer-oriented Marketing: I developed a keen understanding of the customer as the driving force behind every successful marketing strategy. I learned how to identify customer needs, pain points, and provide tailored solutions. * ⁠Market Research: I learned the importance of thorough market research that enabled me to develop strategies that aligns with the customer's needs. * ⁠Storytelling and Branding: I learnt the art of storytelling in marketing and understanding how to create strong narratives strategically that resonate with consumers. This was particularly reinforced during my work on branding and campaign strategies, where I used storytelling to create emotional connections with target audiences. * ⁠Practical Applications: I worked on real-world projects and create marketing strategies that are creative and results-oriented. * ⁠Public speaking and presentation skills: My program significantly enhanced my public and refined my communication skills. * ⁠Capstone Project: In my capstone project, I led the creative direction for a branding campaign, which was highly appreciated for its impactful storytelling and innovative approach.

BA Economics, Entrepreneurship and Small Business · University of Delhi2019 – 2022

At the University of Delhi, I did my Bachelors in Economics, Entrepreneurship, and Small Business. It was a course that taught me about understanding how people think, make choices, and what other factors influence their decisions. Further, it taught me how to think critically, ask better questions, and connect the dots between data and human behavior. This is also where my interest in marketing first sparked. My assignments in Entrepreneurship and Small Business were less about theoretical knowledge and more about stories about entrepreneurs. I worked on projects where I had to think about why people care about a product, how to build a connection with customers, and how to provide them with meaningful experiences. That is where I realized how powerful marketing could be when it is done right and how it is not about selling, but about understanding human behavior and connecting with them. This is exactly why I chose to pursue a postgrad in Strategic Marketing Communications which led me to the direction where I found my passion.

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