Conestoga Esports Marketing Strategy Plan

Creating a Marketing Plan for Conestoga Esports is one of the most defining moments of my postgradion journey. I worked on building a comphensive branding strategy and campaigns for Conestoga Esports where I led the creative direction.

I led the development of one of the three campaign ideas we presented and the core concept of the plan, that is, building a strategic brand identity. I performed primary research for which I interviewed students from different university and campuses to understand different perspectives around gaming.

Further, I created the presentation script using storytelling that tied everything together which earned a standing ovation from the panel. It helped the team map out the entire delivery strategy, giving our plan a purpose and a voice.

This project enabled to grow significantly as a marketer and ingrained in me confidence to bring my skills in my professional endeavours ahead.