Digital Marketing Analyst at Promodo Inc

Led weekly client performance reviews using GA4, Bitly, and YouTube Studio to present content trends and recommend optimization strategies. Formulated weekly dashboards using Looker Studio and platform analytics (YouTube Studio, Instagram Insights), enabling the team to make informed content decisions and improve engagement.

Digital Marketing Analyst at Promudo Inc

Remote role focusing on marketing analytics and content performance. Led weekly client performance reviews using GA4, Bitly, and YouTube Studio to present content trends and recommend optimization strategies. Formulated weekly dashboards using Looker Studio and platform analytics (YouTube Studio, Instagram Insights) to inform content decisions and improve video engagement by 40%. Coordinated with creative and data teams on AB testing to optimize content rollout across TikTok, YouTube, and Instagram.

Digital Marketing Analyst (Content & Performance) at Promudo Inc

Led weekly client performance reviews using GA4, Bitly, and YouTube Studio to present content trends and recommend optimization strategies. Built and presented dashboards to inform content decisions, and coordinated with creative and data teams on AB testing to refine storytelling across TikTok, YouTube, and Instagram. Remote role.

Digital Marketing Analyst at Promodo Inc

Remote role leading data-driven marketing analytics and performance insights. Responsible for delivering client performance reviews, presenting content trends, and recommending optimization strategies based on GA4, Bitly, and YouTube Studio insights.

Digital Marketing Analyst at Promudo Inc

Delivery-focused marketing analytics role responsible for optimizing digital marketing strategies; led weekly client performance reviews using GA4, Bitly, and YouTube Studio; built weekly dashboards using Looker Studio and platform analytics to enable data-driven content decisions and improve engagement across TikTok, YouTube, and Instagram.

Digital Marketing Analyst (Content & Performance) at Promudo Inc

Led weekly client performance reviews using GA4, Bitly, and YouTube Studio to present content trends and recommend optimization strategies. Formulated weekly dashboards using Looker Studio and platform analytics to enable informed content decisions, improving video engagement by 40%. Synchronized efforts with creative and data teams on A/B testing thumbnail and hook variations; aligned content rollouts enhancing storytelling across TikTok, YouTube, and Instagram.

Digital Marketing Analyst at Contrast Digital

Developed automated email campaigns in Adobe Marketing with lead scoring and dynamic content. Served as delivery liaison for marketing analytics accounts, managing client communication, internal coordination, and reporting timelines. Built and managed data pipelines and databases on Power BI, automating reporting processes and reducing reporting time by 18%. Championed segmentation of marketing qualified leads (MQLs) to enhance targeted outreach and conversions. Participated in AB testing brainstorming to drive insights.

Digital Marketing Analytics Specialist at Contrast Digital

Developed automated email campaigns in Adobe Marketo with lead scoring and dynamic content. Served as delivery liaison for marketing analytics accounts, managed client communication, internal coordination, and reporting timelines. Built and managed data pipelines and databases on Power BI, automating reporting processes and reducing reporting time by 18%. Championed segmentation of marketing qualified leads (MQLs) to enable targeted outreach and improve conversion efficiency. Collaborated with creative and data teams to drive AB testing insights and user behavior analysis.

Digital Marketing Analytics Specialist at Contrast Digital

Delivered marketing analytics for client accounts, managed communications and reporting timelines. Built and managed data pipelines and databases on Power BI, automating reporting processes and reducing reporting time. Championed segmentation of marketing qualified leads, enabling targeted outreach and improving conversion efficiency. Collaborated in AB testing and market research to drive pricing and content strategy, contributing to improvements in conversion and engagement.

Digital Marketing and Analytics Specialist at Contrast Digital

Served as delivery liaison for marketing analytics accounts, managing client communication, internal coordination, and reporting timelines. Built and managed data pipelines and databases on Power BI, automating reporting processes and reducing reporting time by 18%. Championed segmentation of marketing qualified leads (MQLs) enhancing conversion rates and sales efficiency. Participated in brainstorming A/B testing sessions, increasing conversion rates and customer engagement by 16%. Conducted market and competitive research to drive strategic pricing and content enhancements.

Digital Marketing Analyst at Contrast Digital

Developed automated dashboards using Looker Studio and analytics platforms (YouTube Studio, Instagram Insights), enabling data-driven content decisions and improving video engagement by 40%.

Project – Bank Queuing System with Optimized M/M/c Model at Self-initiated Project

Built a simulation model to optimize wait times and resource planning, applying queue theory concepts to support strategic scheduling decisions— an approach transferable to business process delivery systems.

Digital Analyst at Vista Pvt. Ltd.

Mumbai-based role tracking project workflows in Monday.com and supporting continuous improvement of marketing deliverables. Collaborated with Digital leadership and cross-functional partners to enhance user behavior understanding, contributing to a 30% increase in self-serve adoption rates. Built data pipelines in Power BI to automate reporting, reducing reporting time by 18%. Analyzed data from Google Analytics, Google Ads, HubSpot, and Salesforce to optimize digital marketing strategies and achieve a 15% ROI increase.

Digital Marketing Analyst at Vista Pvt. Ltd.

Tracked project workflows in Monday.com and supported continuous improvement of marketing deliverables. Collaborated with Digital leadership and cross-functional partners to enhance user behavior understanding, contributing to a 30% increase in self-serve adoption rates. Calculated and reported digital marketing campaign results to optimize performance and suggested strategies, achieving a 10% increase in email engagement and an 8% rise in website conversions. Analyzed data from Google Analytics, Google Ads, HubSpot, and Salesforce to optimize digital marketing strategies and improve ROI.

Digital Marketing Analyst at Vista Pvt. Ltd.

Tracked project workflows (Monday.com) and supported continuous improvement of marketing deliverables. Collaborated with digital leadership to enhance user behavior understanding, boosting self-serve adoption. Analyzed campaign results (Google Analytics, Google Ads, HubSpot, Salesforce) to optimize strategies, achieving ROI improvements and increases in email engagement and site conversions.

Digital Marketing Analyst at Contrast Digital

Delivered marketing analytics for client accounts, managed client communications and reporting timelines; built and managed data pipelines and databases on Power BI, automating reporting processes and reducing reporting time by 18%; championed segmentation of marketing qualified leads (MQLs) to improve conversion rates and sales efficiency; contributed to AB testing and pricing adjustments.

Digital Analyst at Vista Pvt. Ltd.

Tracked project workflows in Monday.com supporting continuous improvement of marketing deliverables. Collaborated closely with digital leadership and cross-functional partners to enhance user behavior understanding, increasing self-serve adoption rates by 30%. Computed and reported digital marketing campaign results, achieving a 10% increase in email engagement and an 8% increase in website conversion rates. Analyzed data from Google Analytics, Google Ads, HubSpot, and Salesforce, optimizing strategies resulting in a 15% ROI increase.

Digital Marketing Analyst at Vista Pvt. Ltd.

Built data pipelines and databases on Power BI; automated reporting processes and reduced reporting time by 18%; tracked workflows in Monday.com to support marketing deliverables.

Client-Account Management Associate at Vista Pvt. Ltd.

Provided regular updates and insights to management, highlighting KPIs and recommending strategic adjustments to improve overall sales and marketing effectiveness. Flagged delays, risks, and resource gaps early to ensure project deliverables stayed aligned with client goals. Streamlined communication processes with advanced MS Excel skills by establishing a robust reporting system for onboarding projects, enabling informed decision-making.

Client-Account Management Associate at Vista Pvt. Ltd.

Provided regular updates and insights to the management team, highlighting key performance indicators and recommending strategic adjustments to improve overall sales and marketing effectiveness. Flagged delays, risks, and resource gaps early to keep villa project deliverables aligned with client goals. Streamlined communication process with advanced MS Excel skills by establishing a robust reporting system for onboarding projects resulting in more informed decision-making.

Client-Account Management Associate at Vista Pvt. Ltd.

Provided regular updates and insights to management, highlighted KPIs, and recommended strategic adjustments to improve sales and marketing effectiveness. Flagged delays and risks early to keep project deliverables aligned with client goals. Streamlined onboarding communications with advanced MS Excel reporting, enabling data-driven decision making.

Client-Account Management Associate at Vista Pvt. Ltd.

Provided regular updates and insights to the management team, highlighting KPIs and recommending strategic adjustments to improve sales and marketing effectiveness; flagged delays and risks early to keep projects aligned with client goals; streamlined communication using advanced MS Excel to establish a robust onboarding reporting system.

Client-Account Management Associate at Vista Pvt. Ltd.

Provided regular updates and insights to management on key performance indicators, recommending strategic adjustments to improve sales and marketing effectiveness. Flagged delays, risks, and resource gaps to ensure project deliverables alignment with client goals. Streamlined communication processes with advanced MS Excel skills by establishing a robust reporting system for onboarding projects, improving informed decision-making.