Led, managed and mentored the Brand and Social Media department (up to 4 staff). Developed plans and workflows to meet monthly goals and boost customer engagement. Communicated with customers and vendors about upcoming promotions and products. Collaborated with sales and customer service to improve efficiency, brand image, and boost sales. Captured videos and images with digital cameras, using Adobe Creative Suite to refine content, and posted across social media platforms. Ensured all images and videos across platforms aligned with company views and ethics.

Videographer/ Editor at Behind Da Scene

June 1, 2025 - Present

Captured audio and video for over 100 live bands across Pennsylvania on a Sony FX6. Edited and synced audio and video on Adobe Premiere Pro, Audition, and After Effects. Applied color correction and color grading over 100 videos filmed on S-Log. Collaborated with venues, bands, promoters, and record labels to enhance user engagement across TikTok, Youtube, and Instagram, increasing views from hundreds to tens of thousands.

Director/ Editor at Freelance

November 1, 2022 - Present

Oversaw full video production pipeline, from conception to debut for several local businesses, arranging light, audio and video equipment, production scheduling and film set, and supervising dozens of cast and crew members. Led strategic planning and budgeting for commercials, social media campaigns, and documentaries meant to expand audience and improve brand identity with weekly and monthly goals. Created and organized a social media campaign focused on growing audience of collectibles shop and increasing engagement by 10%. Edited footage, mixed audio, and created motion graphics to enhance storytelling, pacing, and visual quality. Analyzed data across TikTok, Youtube, Facebook, and Instagram to expand views from hundreds to tens of thousands.