Available to hire
Hi, I’m Doris Kayaki, a results-driven digital marketing specialist with over two years of experience in social media management, content creation, and campaign analysis. I love developing strategic communication plans, leading client meetings, and producing engaging content across various platforms.
I’m passionate about optimizing digital marketing efforts to enhance visibility and engagement, and I enjoy collaborating with teams to deliver the best results for clients. I hope to continue growing my skills and making a positive impact in the digital marketing space.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Swahili
Advanced
Dutch
Intermediate
Work Experience
Digital Marketing Executive at Kumbatia Seafood
January 1, 2023 - June 5, 2024Developed and implemented digital marketing strategies aligned with company objectives. Conducted market research to understand the target audience and identify growth opportunities. Created and executed social media campaigns across Instagram, Twitter, Facebook, and LinkedIn. Led quarterly meetings presenting campaign results and insights on key performance metrics (KPIs). Measured and analyzed digital campaign success using Google Analytics and social media analytics tools. Managed digital content creation aligning with brand guidelines and audience preferences. Monitored digital marketing trends to optimize content for visibility and engagement.
Sales and Digital Marketing Assistant at Coast Woman Magazine
January 1, 2020 - April 30, 2020Grew social media presence by ensuring each brand maintained an individual voice and targeted the right audience. Introduced contests to grow followers on Facebook and Instagram, working with web designers on targeted landing pages. Increased Instagram followers from 1000 to 2000 within 2 months using sponsored advertising. Revamped email marketing content plans and schedules, achieving a 57% average open rate. Boosted client retention by 11% through improved email marketing. Created viral videos and contests driving significant web traffic. Received recognition for producing high-quality, well-researched content.
Enumerator (Part-Time) at World Food Programme
August 1, 2020 - October 31, 2020Conducted surveys and data collection ensuring accuracy and quality. Collaborated with project leads to streamline data entry and reporting.
Education
BA at JKUAT
January 1, 2020 - December 31, 2020Qualifications
Professional Certificate in Digital Marketing Specialization
January 1, 2024 - December 31, 2024Industry Experience
Retail, Wholesale & Distribution, Non-Profit Organization, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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