Hi, I'm Peigee, a multilingual Digital Marketing Specialist with over 8 years of experience helping brands grow across 13 countries. I love crafting integrated marketing communications that blend creative content, paid media, social media, influencer marketing, and data analytics to drive strong results. I've successfully helped startups and SMEs achieve impressive revenue growth, and I’m passionate about using data-driven strategies to optimize performance. I bring a friendly and energetic approach to marketing challenges, with a background working for global clients like IKEA, Clarins, and Hyatt Group, as well as managing campaigns on platforms like Google, Meta, TikTok, and LinkedIn. I'm always eager to take on new projects and help brands tell their story in creative and impactful ways!

Chan Peigee

Hi, I'm Peigee, a multilingual Digital Marketing Specialist with over 8 years of experience helping brands grow across 13 countries. I love crafting integrated marketing communications that blend creative content, paid media, social media, influencer marketing, and data analytics to drive strong results. I've successfully helped startups and SMEs achieve impressive revenue growth, and I’m passionate about using data-driven strategies to optimize performance. I bring a friendly and energetic approach to marketing challenges, with a background working for global clients like IKEA, Clarins, and Hyatt Group, as well as managing campaigns on platforms like Google, Meta, TikTok, and LinkedIn. I'm always eager to take on new projects and help brands tell their story in creative and impactful ways!

Available to hire

Hi, I’m Peigee, a multilingual Digital Marketing Specialist with over 8 years of experience helping brands grow across 13 countries. I love crafting integrated marketing communications that blend creative content, paid media, social media, influencer marketing, and data analytics to drive strong results. I’ve successfully helped startups and SMEs achieve impressive revenue growth, and I’m passionate about using data-driven strategies to optimize performance.

I bring a friendly and energetic approach to marketing challenges, with a background working for global clients like IKEA, Clarins, and Hyatt Group, as well as managing campaigns on platforms like Google, Meta, TikTok, and LinkedIn. I’m always eager to take on new projects and help brands tell their story in creative and impactful ways!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent
Malay
Advanced

Work Experience

Marketing Coordinator cum Admin Assistant at North York Rehabilitation Centre
January 1, 2023 - June 4, 2024
Developed digital marketing content including copywriting, SEO support, email marketing, and LinkedIn marketing for independent medical examinations. Provided administrative support while managing email and local ad campaigns for patient acquisition.
Digital Marketing Specialist (Freelance) at Self-Employed
January 1, 2019 - June 4, 2024
Managed end-to-end marketing for 20+ clients across 13 countries including the U.S., Canada, Europe, Australia, and Southeast Asia. Built marketing systems from scratch for startups and scaled multiple brands to 5–7 figure monthly revenues. Specialized in integrated e-commerce marketing strategies focusing on ROAS and CAC optimization. Ran high-performing campaigns on Google Ads, Meta, TikTok, LinkedIn, and email marketing. Managed ad budgets up to USD 500K/month and achieved key performance metrics such as ROAS of 40x and reduced CAC by 11x.
Marketing Manager at Signature Market, Malaysia
March 1, 2022 - November 30, 2022
Led all-funnel digital marketing strategy with a monthly budget of USD 30K across Malaysia, Singapore, and Brunei. Oversaw SEO, paid media, email, social, and affiliate marketing to boost e-commerce sales, and supervised internal and outsourced creative teams. Achieved 7-digit revenue on 11.11 Mega Day with +67.6% YoY growth and improved campaign performance through data-led optimizations.
Assistant Marketing Manager (Marketplace) at Photobook Worldwide
April 1, 2021 - March 31, 2022
Spearheaded global campaigns across Amazon, Shopee, Lazada, Groupon, Living Social, Wagjag, Etsy and more in 13 countries. Led go-to-market strategy for external marketplaces. Secured two long-term deals with Alibaba Group and achieved a 3x YoY revenue increase from a 3-day campaign.
Marketing Manager at Lovelife Technologies (Favful.com)
May 1, 2020 - April 30, 2021
Drove e-commerce and marketplace growth with full-funnel strategy and paid acquisition. Managed ROI-focused campaigns and team budget allocation. Achievements include 282% YoY increase in e-commerce revenue and the highest 11.11 sale with 12x revenue YoY.
Assistant Marketing Manager / Marketing Executive at Waltex Biotec Sdn Bhd
May 1, 2017 - April 30, 2020
Launched an in-house marketing team and IMC strategies across six brands under the company. Implemented CRO and PPC strategies for B2B and B2C verticals including Agriculture, Floristry, Eco-tourism, F&B, and E-Commerce. Grew annual sales by 240% and online revenue by 180x while managing offline activations alongside digital channels.

Education

Post-Baccalaureate Diploma at Douglas College
January 1, 2023 - December 31, 2025
BA (Hons) in Psychology at H.E.L.P University, Malaysia
January 1, 2013 - December 31, 2016

Qualifications

HubSpot Inbound Marketing Certification
January 1, 2023 - December 31, 2025
Hootsuite Platform Certification
January 11, 2030 - July 7, 2025
SEMRush Digital Marketing: Hands-on experience Content Marketing Course
January 11, 2030 - July 7, 2025
SEMRush Digital Marketing: Hands-on experience SEO Course
January 11, 2030 - July 7, 2025
SEMRush Digital Marketing: Hands-on experience Social Media Marketing Course
January 11, 2030 - July 7, 2025
Google Ads Certification
January 11, 2030 - July 7, 2025
AI-Powered Performance Ads Certification
January 11, 2030 - July 7, 2025
Google Analytics Certification
January 11, 2030 - July 7, 2025
Meta Certified Digital Marketing Associate & Media Buying Professional Certification
January 1, 2023 - December 31, 2025

Industry Experience

Retail, Consumer Goods, Professional Services, Healthcare, Media & Entertainment