Available to hire
I am a marketing professional with 8+ years of experience in FMCG marketing across France and international markets in food, beauty and cosmetics. I analyze market and consumer insights to identify growth opportunities and support strategic decisions.
I develop brand strategy and product launches aligned with business objectives to drive brand growth. I have a proven track record of executing 360 activations and go-to-market plans, while managing A&P budgets and P&L, and I enjoy leading cross-functional projects with internal teams and external stakeholders across product and packaging.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Spanish; Castilian
Beginner
Haitian; Haitian Creole
Fluent
Work Experience
Brand Manager at Bel Group – The Laughing Cow
February 28, 2025 - September 19, 2025Led Tour de France 2025 caravan activation: retro-planning, promo packs, 430K sustainable goodies, vehicles, villages & animations, media & digital coordination, consumer game website, hospitality, internal communication, 6 alignment meetings. Contributed to the “cooking” strategy and supported business performance vs P&L.
Brand Manager at Bel Group – The Laughing Cow (Food Brand)
February 1, 2025 - February 1, 2025Led Tour de France 2025 caravan activation: retro-planning, promo packs, 430K sustainable goodies, vehicles, villages & animations, media & digital coordination, consumer game website, hospitality, internal communication, 6 alignment meetings. Contributed to the 'cooking' strategy and supported business performance vs P&L.
Community Manager at Capiness (Young Brand) – CréO Group
September 30, 2024 - September 19, 2025Led digital audit & editorial revamp (IG & FB bios update). Created content, managed monthly calendar, and scheduled posts. Implemented influencer campaigns, contests, and sponsorships (€200/month). Handled community management, moderation, monitoring, and reporting: 82 posts, +670 followers, 4,840 interactions.
Community Manager at Capines (Young Brand) – CréO Group
September 1, 2024 - September 1, 2024Led digital audit & editorial revamp (IG & FB bios update). Created content, managed monthly calendar, and scheduled posts. Implemented influencer campaigns, contests, and sponsorships (€200/month). Handled community management, moderation, monitoring, and reporting: 82 posts, +670 followers, 4,840 interactions.
Social Media Manager at Capiness (Young Haircare DNVB) – Créo Group
October 1, 2023 - September 30, 2024Redefined the brand’s social media presence to restore visibility and support sales in a post-launch reputational context. Drove editorial strategy, content production, digital activations and community management.
Product Manager - Personal Care at Edgewell Personal Care
September 30, 2023 - September 19, 2025Launched Barber’s Style range: press & influencer event (70 guests), retail newsletter (2,600 contacts, 44% open rate), digital campaign (10M impressions, 79% completion). Led digital & PR strategy (€200K budget). Monitored KPIs (Nielsen): maintained #2 shaving market share and contributed to FY24 marketing plan. Managed an assistant product manager and trained 30 sales representatives.
Product Manager at Edgewell Personal Care
September 1, 2023 - September 1, 2023Launched Barber’s Style range: press & influencer event (70 guests), retail newsletter (2,600 contacts, 44% open rate), digital campaign (10M impressions, 79% completion). Led digital & PR strategy (€200K budget). Monitored KPIs (Nielsen): maintained #2 shaving market share and contributed to FY24 marketing plan. Managed an assistant product manager and trained 30 sales representatives.
Senior Product Manager at Wilkinson Sword (Edgewell Personal Care)
April 1, 2022 - September 30, 2023Led brand strategy and marketing initiatives across a 70-SKU portfolio for the French men’s category. Managed an Assistant Product Manager and trained 30 sales representatives. Tracked sell-out KPIs with Nielsen data and contributed to the 2024 marketing plan, maintaining the brand’s #2 market position. Launched the Barber’s Style range in mass retail via a 360 activation, generating 11M digital impressions and 457% ROIs from an influencer event; managed owned media (€1.6M) and digital/PR (€200k) budgets, growing Instagram followers by 72% in 18 months.
International Project Manager at GoGoSqueeZ (Pom' Potes) – Materne Mont-Blanc
November 30, 2021 - September 19, 2025Coordinated and led strategic and innovation projects (EMEA). Drove CSR packaging cluster project (EU recycling info alignment, obsoletes reduction). Developed a new product recipe. Managed a work-study student.
International Project Manager at GoGoSqueeZ (POM'POTES) – Materne Mont-Blanc
November 1, 2021 - November 1, 2021Coordinated and led strategic and innovation projects (EMEA). Drove CSR packaging cluster project (EU recycling info alignment, obsoletes reduction). Developed a new product recipe. Managed a work-study student.
International Project Manager at GOGO SQUEEZ (Fruit Snacks) – Materne Mont-Blanc
November 1, 2020 - November 30, 2021Led strategic and innovation projects at the International Business Unit level across UK, Portugal, Italy, Spain and China. Coordinated 14 cross-functional projects, delivered a multilingual eco-friendly packaging cluster (€54k) to support CSR alignment and regulatory compliance, and developed a multi-fruit recipe aligned with Portuguese market trends.
Product Manager - Personal Care & Beverage Licensing at CFAO (Africa)
December 31, 2019 - September 19, 2025Conducted market research using Euromonitor and business plan development. Launched Capri-Sun license (50K samples). Managed key activations (€540K budget). Analyzed and monitored KPIs. Developed sales and communication materials.
Product Manager – Personal Care & Beverage Licensing at CFAO (Africa)
December 1, 2019 - December 1, 2019Conducted market research using Euromonitor and business plan development. Launched Capri-Sun license (50K samples). Managed key activations (€540K budget). Analyzed and monitored KPIs. Developed sales and communication materials.
Product Manager | Personal Care (Own Brands) & Beverage License ( Capri-Sun ) at CAFO Consumer
January 1, 2019 - December 31, 2019Contributed to product and marketing strategy across beverage and personal care portfolios in Côte d’Ivoire and Ghana. Managed remote cross-functional delivery for launches and activations. Conducted market studies with Euromonitor data to identify growth opportunities and supported business plans. Executed 360 campaigns with a €540k budget, including Capri-Sun license launch in traditional channels, resulting in 315k pouches sold and 1,400 points of sale listed in the first month.
Product Manager - Fine Foods at SDP RUNGIS
October 31, 2018 - September 19, 2025Developed Christmas catalog (150 new SKUs). Created monthly newsletter and managed website updates. Coordinated 5 B2B trade shows. Monitored sell-in performance and reporting: +2.7% revenue and +89 customers in FY 17/18.
Product Manager – Fine Foods at SDP RUNGIS (12O Partners)
October 1, 2018 - October 1, 2018Developed Christmas catalog (150 new SKUs). Created monthly newsletter and managed website updates. Coordinated 5 B2B trade shows. Monitored sell-in performance and reporting: +2.7% revenue and +89 customers in FY 17/18.
Product Manager | Fine Foods Wholesaler at SDP Rungis
May 1, 2018 - October 31, 2018Supported business development through sales materials, trade shows and export order management. Produced sell-in reporting, contributing to +2.7% sales growth and 89 new customers in FY17-18. Developed the Christmas catalogue featuring 150 new products and managed monthly newsletters via SendinBlue CRM.
Product Development Manager at Miss Den La Brosse et Dupont
January 1, 2018 - January 1, 2018Led brand identity redesign (160 SKUs, 40 blisters, €70K budget). Managed product development: briefing, profitability, component coding, artworks. Conducted sell-out analysis and tracking (IRI database): market share +0.2 pts in value over MAT P9.
Product Development Manager at Miss Den (Makeup Brand) – La Brosse et Dupont
July 1, 2017 - January 31, 2018Managed product and packaging development in an outsourced manufacturing model. Led market share tracking with Kantar data (+0.2pp to 2.9% P9). Directed an €70k brand restaging project including logo redesign and 40 packaging developments; developed 8 new products from concept to profitability.
Product Development Manager MakeUp - Miss Den at La Brosse et Dupont
January 2, 2017 - January 1, 2018Led brand identity redesign (160 SKUs, 40 blisters, €70K budget). Managed product development: briefing, profitability, component coding, artworks. Conducted sell-out analysis and tracking (IRI database): market share +0.2 pts.
Category Manager at Savencia (Cheese Group)
January 1, 2017 - June 30, 2017Developed 15 POSM materials to support category growth.
Field Sales Representative at Adhrena (Outsourced Sales)
January 1, 2015 - December 31, 2016Delivered field sales support and achieved +100 Palmer’s products listed; +30% Rimmel sales during a 3-month mission for Coty Group.
Sales Advisor at D&M (Underwear Brand)
January 1, 2014 - December 31, 2014+8% sales vs winter sales target.
Brand Manager at BEL Group (The Laughing Cow)
October 1, 2004 - February 1, 2025Led 360-brand activations and supported brand strategy across the scope. Mentored two junior Brand Managers and drove cross-functional initiatives in a matrix and international environment. Coordinated the 2025 Tour de France Caravan across 11 workstreams, delivering a multi-channel activation aligned with a 504-ton target and digital impact 3x vs 2024; managed the 360 Ramadan activation (€600k) across TV/OLV/DOO and e-commerce; developed a product evaluation questionnaire and organized Taste & Share sessions with 70 employees to inform a go/no-go decision for the French market.
Education
Master of Science in Marketing at Rennes School of Business
September 1, 2009 - December 31, 2013Community Management Certification at IFOCOP
December 19, 2021 - September 30, 2022Master of Science in Marketing at Rennes School of Business
January 1, 2009 - January 1, 2013Community Management at IFOCOP
January 1, 2021 - January 1, 2022Master's degree in Marketing at Rennes School of Business
January 1, 2009 - January 1, 2013Certificate in Community Management at IFOCOP
January 1, 2021 - December 31, 2022Qualifications
Community Manager certified
December 19, 2021 - September 25, 2022Community Management Certification
January 1, 2021 - January 1, 2022Certificate in Community Management
January 1, 2021 - December 31, 2022Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Other, Software & Internet, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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