Available to hire
Telling your story with authenticity and style? That’s my motto. I drive your content strategy and manage your social media presence to boost visibility, brand awareness, and engagement.
8 years of B2C marketing experience: a 360° vision, from traditional to digital.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
Spanish; Castilian
Beginner
Work Experience
Brand Manager at Bel Group – The Laughing Cow
February 28, 2025 - September 19, 2025Led Tour de France 2025 caravan activation: retro-planning, promo packs, 430K sustainable goodies, vehicles, villages & animations, media & digital coordination, consumer game website, hospitality, internal communication, 6 alignment meetings. Contributed to the “cooking” strategy and supported business performance vs P&L.
Community Manager at Capiness (Young Brand) – CréO Group
September 30, 2024 - September 19, 2025Led digital audit & editorial revamp (IG & FB bios update). Created content, managed monthly calendar, and scheduled posts. Implemented influencer campaigns, contests, and sponsorships (€200/month). Handled community management, moderation, monitoring, and reporting: 82 posts, +670 followers, 4,840 interactions.
Product Manager - Personal Care at Edgewell Personal Care
September 30, 2023 - September 19, 2025Launched Barber’s Style range: press & influencer event (70 guests), retail newsletter (2,600 contacts, 44% open rate), digital campaign (10M impressions, 79% completion). Led digital & PR strategy (€200K budget). Monitored KPIs (Nielsen): maintained #2 shaving market share and contributed to FY24 marketing plan. Managed an assistant product manager and trained 30 sales representatives.
International Project Manager at GoGoSqueeZ (Pom' Potes) – Materne Mont-Blanc
November 30, 2021 - September 19, 2025Coordinated and led strategic and innovation projects (EMEA). Drove CSR packaging cluster project (EU recycling info alignment, obsoletes reduction). Developed a new product recipe. Managed a work-study student.
Product Manager - Personal Care & Beverage Licensing at CFAO (Africa)
December 31, 2019 - September 19, 2025Conducted market research using Euromonitor and business plan development. Launched Capri-Sun license (50K samples). Managed key activations (€540K budget). Analyzed and monitored KPIs. Developed sales and communication materials.
Product Manager - Fine Foods at SDP RUNGIS
October 31, 2018 - September 19, 2025Developed Christmas catalog (150 new SKUs). Created monthly newsletter and managed website updates. Coordinated 5 B2B trade shows. Monitored sell-in performance and reporting: +2.7% revenue and +89 customers in FY 17/18.
Product Development Manager MakeUp - Miss Den at La Brosse et Dupont
January 2, 2017 - January 1, 2018Led brand identity redesign (160 SKUs, 40 blisters, €70K budget). Managed product development: briefing, profitability, component coding, artworks. Conducted sell-out analysis and tracking (IRI database): market share +0.2 pts.
Brand Manager at Bel Group – The Laughing Cow (Food Brand)
February 1, 2025 - February 1, 2025Led Tour de France 2025 caravan activation: retro-planning, promo packs, 430K sustainable goodies, vehicles, villages & animations, media & digital coordination, consumer game website, hospitality, internal communication, 6 alignment meetings. Contributed to the 'cooking' strategy and supported business performance vs P&L.
Community Manager at Capines (Young Brand) – CréO Group
September 1, 2024 - September 1, 2024Led digital audit & editorial revamp (IG & FB bios update). Created content, managed monthly calendar, and scheduled posts. Implemented influencer campaigns, contests, and sponsorships (€200/month). Handled community management, moderation, monitoring, and reporting: 82 posts, +670 followers, 4,840 interactions.
Product Manager at Edgewell Personal Care
September 1, 2023 - September 1, 2023Launched Barber’s Style range: press & influencer event (70 guests), retail newsletter (2,600 contacts, 44% open rate), digital campaign (10M impressions, 79% completion). Led digital & PR strategy (€200K budget). Monitored KPIs (Nielsen): maintained #2 shaving market share and contributed to FY24 marketing plan. Managed an assistant product manager and trained 30 sales representatives.
International Project Manager at GoGoSqueeZ (POM'POTES) – Materne Mont-Blanc
November 1, 2021 - November 1, 2021Coordinated and led strategic and innovation projects (EMEA). Drove CSR packaging cluster project (EU recycling info alignment, obsoletes reduction). Developed a new product recipe. Managed a work-study student.
Product Manager – Personal Care & Beverage Licensing at CFAO (Africa)
December 1, 2019 - December 1, 2019Conducted market research using Euromonitor and business plan development. Launched Capri-Sun license (50K samples). Managed key activations (€540K budget). Analyzed and monitored KPIs. Developed sales and communication materials.
Product Manager – Fine Foods at SDP RUNGIS (12O Partners)
October 1, 2018 - October 1, 2018Developed Christmas catalog (150 new SKUs). Created monthly newsletter and managed website updates. Coordinated 5 B2B trade shows. Monitored sell-in performance and reporting: +2.7% revenue and +89 customers in FY 17/18.
Product Development Manager at Miss Den La Brosse et Dupont
January 1, 2018 - January 1, 2018Led brand identity redesign (160 SKUs, 40 blisters, €70K budget). Managed product development: briefing, profitability, component coding, artworks. Conducted sell-out analysis and tracking (IRI database): market share +0.2 pts in value over MAT P9.
Education
Master of Science in Marketing at Rennes School of Business
September 1, 2009 - December 31, 2013Community Management Certification at IFOCOP
December 19, 2021 - September 30, 2022Master of Science in Marketing at Rennes School of Business
January 1, 2009 - January 1, 2013Community Management at IFOCOP
January 1, 2021 - January 1, 2022Qualifications
Community Manager certified
December 19, 2021 - September 25, 2022Community Management Certification
January 1, 2021 - January 1, 2022Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Other, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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