Hi, I'm Anthony Carril, a Paid Media Specialist with over 5 years of experience in managing and optimizing campaigns across platforms like Meta, Google, LinkedIn, Bing, and TikTok Ads. I’ve worked with diverse industries including real estate, startups, education, hospitality, and automotive, always focusing on driving measurable results and scaling digital growth through data-driven strategies. I enjoy diving into audience targeting, account management, and campaign optimization using tools like GA4, Semrush, and CRM software. I’m passionate about collaborating with teams to create performance-driven campaigns that make an impact, and I’m always excited to take on new challenges in the digital marketing space.…

Anthony Carril

Hi, I'm Anthony Carril, a Paid Media Specialist with over 5 years of experience in managing and optimizing campaigns across platforms like Meta, Google, LinkedIn, Bing, and TikTok Ads. I’ve worked with diverse industries including real estate, startups, education, hospitality, and automotive, always focusing on driving measurable results and scaling digital growth through data-driven strategies. I enjoy diving into audience targeting, account management, and campaign optimization using tools like GA4, Semrush, and CRM software. I’m passionate about collaborating with teams to create performance-driven campaigns that make an impact, and I’m always excited to take on new challenges in the digital marketing space.…

Available to hire

Hi, I’m Anthony Carril, a Paid Media Specialist with over 5 years of experience in managing and optimizing campaigns across platforms like Meta, Google, LinkedIn, Bing, and TikTok Ads. I’ve worked with diverse industries including real estate, startups, education, hospitality, and automotive, always focusing on driving measurable results and scaling digital growth through data-driven strategies.

I enjoy diving into audience targeting, account management, and campaign optimization using tools like GA4, Semrush, and CRM software. I’m passionate about collaborating with teams to create performance-driven campaigns that make an impact, and I’m always excited to take on new challenges in the digital marketing space.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Marketing at Universidad San Ignacio de Loyola
March 1, 2018 - November 15, 2021

Qualifications

Meta Certified Media Planning Professional
September 1, 2024 - September 4, 2025

Industry Experience

Consumer Goods, Education, Financial Services, Healthcare, Real Estate & Construction, Manufacturing, Professional Services, Retail, Travel & Hospitality, Other
    uniE621 Search Campaign for Imported Leather Shoes
    I managed a search campaign for a company selling imported leather shoes. In March, we achieved 33 purchases and a 20:1 ROAS with a $600 investment. I focused on midtail and longtail keywords like "buy premium leather shoes" to target high-intent searches. Using phrase and exact match keywords, I reduced competition and avoided wasted budget. The ads included sitelinks, callouts, and structured snippets, enhancing visibility and driving strong conversion results. SEM Keywordresearch GoogleAds Googlesearch…
    uniE621 Facebook Followers Campaign for Insurance Company in Mexico
    I ran a targeted Facebook followers campaign for a new insurance company aiming to boost brand awareness in the Mexican market. I created multiple ad sets tailored to various audience segments, such as pet owners, travel enthusiasts, and entrepreneurs, using messaging and visuals that resonated with their specific needs. Through strategic targeting and ongoing optimization, we achieved a $0.25 cost per follower and gained 1,838 followers, significantly growing the company’s social presence and setting the stage for future marketing efforts. kpi facebookads…
    uniE621 Website Conversion Campaign for Ecommerce Brand
    I ran conversion campaigns over five months for a company selling dresses for all occasions. The main goal was to maximize ROAS while reducing the cost per conversion. I created multiple ad sets targeting varied audiences, including interest-based groups, lookalikes of previous buyers, and retargeting cart abandoners. By incorporating seasonal promotions and creating urgency with tailored ads, we achieved 177 purchases, a 34% increase in conversions, and reduced the cost per conversion by 27.4%, bringing it down to $48.27. The campaign delivered a 9:1 ROAS, exceeding expectations.…
    uniE621 Facebook Lead Generation Campaign for Livestock Netting Company
    I ran a Facebook Lead Ads campaign for a company selling livestock netting and barbed wire to farmers in Mexico. The goal was to maximize lead generation while reducing the cost per lead. I set up A/B tests with multiple ad sets targeting different audience strategies, including interests, lookalike audiences, and retargeting previous visitors. By optimizing ad creatives and audience segmentation, we achieved a 24.52% increase in leads and reduced the cost per lead by 37.24%, all with 21% less investment compared to the previous month. Currency: Mexican Peso…
    uniE621 Google Search and Performance Max Campaigns for Tadashi Shoji
    I ran Search and Performance Max campaigns for Tadashi Shoji, a brand specializing in dresses. The Search campaign focused on brand terms and A/B testing with various match types and ad copy, resulting in 14 conversions and $5,669 in revenue from a $618 investment, achieving a 14:1 ROAS. Additionally, a Performance Max campaign targeted cart abandoners, generating 7 conversions and $2,758 in revenue from a $388 investment, yielding a 7:1 ROAS. Continuous optimization improved results further. googleads displayadcampaign SEM Searchengineoptimization…