Hi, I’m Ara Yahya, a product designer with 5+ years of experience shaping AI-powered, B2B, SaaS, and e-commerce experiences. I focus on user-first design, balancing usability with business objectives across web and mobile products. I excel at crafting scalable design systems in Figma, ensuring WCAG 2.1 AA accessibility, and leveraging AI-powered tools to accelerate outcomes. I enjoy leading usability testing, mentoring teammates, and collaborating cross-functionally to ship delightful products that customers love.

Ara Yahya

Hi, I’m Ara Yahya, a product designer with 5+ years of experience shaping AI-powered, B2B, SaaS, and e-commerce experiences. I focus on user-first design, balancing usability with business objectives across web and mobile products. I excel at crafting scalable design systems in Figma, ensuring WCAG 2.1 AA accessibility, and leveraging AI-powered tools to accelerate outcomes. I enjoy leading usability testing, mentoring teammates, and collaborating cross-functionally to ship delightful products that customers love.

Available to hire

Hi, I’m Ara Yahya, a product designer with 5+ years of experience shaping AI-powered, B2B, SaaS, and e-commerce experiences. I focus on user-first design, balancing usability with business objectives across web and mobile products.

I excel at crafting scalable design systems in Figma, ensuring WCAG 2.1 AA accessibility, and leveraging AI-powered tools to accelerate outcomes. I enjoy leading usability testing, mentoring teammates, and collaborating cross-functionally to ship delightful products that customers love.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UX/UI Designer at Vosyn (AI SaaS Platform)
May 31, 2025 - July 28, 2025
Designed end-to-end user experiences for an AI-powered digital interface, improving task completion rates by 25%. Collaborated with PMs and developers to ensure WCAG 2.1 AA compliance across web and mobile prototypes. Conducted heuristic evaluations, usability tests, and feedback sessions to refine onboarding and dashboard flows. Built scalable component libraries in Figma, improving handoff clarity and reducing design iteration time by 40%. Supported the launch of a new analytics dashboard, boosting daily active users by 18%.
Product Designer at Vosyn
May 1, 2024 - October 1, 2025
Designed end-to-end experiences for an AI-powered platform, making complex tasks easier and more intuitive. Collaborated with PMs and developers to ensure WCAG 2.1 AA compliance across web and mobile prototypes. Led usability testing sessions and guided junior collaborators, acting as design lead to align product, marketing, and development teams. Built a scalable Figma component library as part of the design system, streamlining handoffs and cutting iteration time by about 40%, helping the team deliver sprints more smoothly. Helped shape and launch a new analytics dashboard that encouraged more frequent product use.
UX/UI Designer at Cropinno (AgriTech)
April 30, 2024 - July 28, 2025
Designed user-friendly interfaces for a web platform serving farmers and agricultural consultants. Conducted interviews and usability testing with 30+ users across rural regions to uncover pain points. Produced user flows, journey maps, and wireframes that directly informed MVP scope and development. Introduced mobile-first layout strategies and simplified navigation, increasing task success rate by 20%. Collaborated with product and engineering to align design decisions with user connectivity limitations.
UX Designer at Cropinno (AgriTech)
May 1, 2023 - April 30, 2024
Designed user-friendly interfaces for a web platform serving farmers and agricultural consultants. Conducted interviews and usability testing with 30+ users across rural regions to uncover pain points. Transformed user research into customer stories and flows that informed MVP scope and supported targeted marketing campaigns for farming communities. Introduced mobile-first layouts and simplified navigation that boosted task success by about 20%. Collaborated with product and engineering to align design decisions with user connectivity limitations.
UX Designer at Cropinno
May 1, 2023 - April 1, 2024
Designed user-friendly interfaces for a web platform serving farmers and agricultural consultants. Conducted interviews and usability testing with 30+ users across rural regions to uncover pain points. Transformed user research into customer stories and flows that informed MVP scope and supported targeted marketing campaigns for farming communities. Introduced mobile-first layouts and simplified navigation that boosted task success by about 20 %, strengthening a key usability KPI. Collaborated with product and engineering to align design decisions with user connectivity limitations.
Product Designer at Burux (E-commerce – Focused on B2B)
April 30, 2023 - July 28, 2025
Designed and iterated shopping flows, product detail pages, and cart interfaces for web and mobile. Conducted A/B tests on button placement and CTA language, reducing cart abandonment by 17%. Built a shared UI kit to align branding and UX across 3 different e-commerce verticals. Partnered with marketing and content teams to improve product discoverability and category navigation. Ran accessibility reviews and screen reader tests, resulting in improved compliance and usability.
Product Designer at Burux
May 1, 2020 - April 1, 2023
Designed and iterated shopping flows, product detail pages, and cart interfaces for web and mobile. Conducted A/B tests on button placement and CTA language, reducing cart abandonment by 17%. Built a shared UI kit to align branding and UX across 3 different e-commerce verticals. Partnered with marketing teams on campaign landing pages and promotional flows, improving product discoverability and supporting sales promotions. Ran accessibility reviews and screen reader tests, resulting in improved compliance and usability.

Education

B.S. at Industrial Engineering
September 1, 2015 - June 30, 2019
Google UX Design Certificate at Online
September 1, 2022 - April 1, 2023
Product Design Certificate at Online
May 1, 2021 - May 1, 2022

Qualifications

Google UX Design Certificate
September 1, 2022 - April 30, 2023
Product design Certificate
May 1, 2021 - May 31, 2022
B.S. in Industrial Engineering
September 1, 2015 - June 1, 2019
Google UX Design Certificate
September 1, 2022 - April 1, 2023
Product Design Certificate
May 1, 2021 - May 1, 2022

Industry Experience

Software & Internet, Agriculture & Mining, Retail, Professional Services, Media & Entertainment