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Hi, I'm Brittney Gilbert, a creative and solutions-focused marketing leader specializing in holistic social media strategies that exceed expectations. With strong instincts and keen judgment, I help brands connect with and convert customers through compelling narratives and data-driven insights. I thrive on partnering with enterprise clients, advising on social media strategy, social listening, crisis management, and content optimization. Throughout my career, I've led global teams, nurtured employee development, and managed major acquisitions of social media presences. I enjoy turning complex challenges into opportunities for growth and am passionate about modernizing marketing through innovative social selling and employee advocacy programs.…Hi, I'm Brittney Gilbert, a creative and solutions-focused marketing leader specializing in holistic social media strategies that exceed expectations. With strong instincts and keen judgment, I help brands connect with and convert customers through compelling narratives and data-driven insights. I thrive on partnering with enterprise clients, advising on social media strategy, social listening, crisis management, and content optimization. Throughout my career, I've led global teams, nurtured employee development, and managed major acquisitions of social media presences. I enjoy turning complex challenges into opportunities for growth and am passionate about modernizing marketing through innovative social selling and employee advocacy programs.

Brittney Gilbert

Social Media Manager, Marketer, Marketing Strategist, +4

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Hi, I'm Brittney Gilbert, a creative and solutions-focused marketing leader specializing in holistic social media strategies that exceed expectations. With strong instincts and keen judgment, I help brands connect with and convert customers through compelling narratives and data-driven insights. I thrive on partnering with enterprise clients, advising on social media strategy, social listening, crisis management, and content optimization. Throughout my career, I've led global teams, nurtured employee development, and managed major acquisitions of social media presences. I enjoy turning complex challenges into opportunities for growth and am passionate about modernizing marketing through innovative social selling and employee advocacy programs.…Hi, I'm Brittney Gilbert, a creative and solutions-focused marketing leader specializing in holistic social media strategies that exceed expectations. With strong instincts and keen judgment, I help brands connect with and convert customers through compelling narratives and data-driven insights. I thrive on partnering with enterprise clients, advising on social media strategy, social listening, crisis management, and content optimization. Throughout my career, I've led global teams, nurtured employee development, and managed major acquisitions of social media presences. I enjoy turning complex challenges into opportunities for growth and am passionate about modernizing marketing through innovative social selling and employee advocacy programs.

Available to hire

Hi, I’m Brittney Gilbert, a creative and solutions-focused marketing leader specializing in holistic social media strategies that exceed expectations. With strong instincts and keen judgment, I help brands connect with and convert customers through compelling narratives and data-driven insights. I thrive on partnering with enterprise clients, advising on social media strategy, social listening, crisis management, and content optimization.

Throughout my career, I’ve led global teams, nurtured employee development, and managed major acquisitions of social media presences. I enjoy turning complex challenges into opportunities for growth and am passionate about modernizing marketing through innovative social selling and employee advocacy programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Strategic Services Consultant at Sprout Social

September 1, 2024 - June 14, 2024

Advises 25+ enterprise company clients on social media strategy, proving ROI, leveraging social data to inform business decisions, social listening, customer care, community management, content analysis, competitive analysis, platform optimization, crisis management, social media governance and more. Developed formula for predictive benchmarking after Meta impressions metric degradation that was adopted by entire department. Saved an at-risk client and prevented churn through proactive project management and problem-solving.

Social Media Director at Franklin Templeton

November 1, 2023 - May 31, 2024

Led global team of social media professionals and directed entirety of firm’s social media strategy. Nurtured employee development and expanded global team from three to seven members to increase company’s presence across platforms. Created social strategy for CEO’s personal brand on LinkedIn. Drafted and enforced company-wide social media best practices. Implemented robust social listening strategy that informed marketing plans for product roll-outs. Advised marketing teams from 20+ affiliates, creating custom strategies. Managed acquisition and integration of Putnam Investments’ social media presence.

Global Social Media Manager at Franklin Templeton

April 1, 2019 - November 1, 2023

Spearheaded change in vendors yielding cost savings of $325,000. Navigated company through a high-profile crisis using social listening and advising executives. Increased organic engagement rate by 37%. Launched Instagram and grew audience to 13,600 organically. Oversaw governance of social media to ensure consistency and brand alignment. Managed acquisition and absorbing of Legg Mason’s social media presence. Influenced cross-departmentally to modernize marketing content. Facilitated leads and extended brand awareness through social selling/employee advocacy, increasing shares and impressions by 634%. Built monthly and quarterly social media metrics reports to inform strategy.

Social Media Editor at Realtor.com

October 1, 2015 - April 1, 2019

Created and executed social media strategy for brand and editorial efforts, driving 40% of Realtor.com's overall web traffic. Improved brand affinity by increasing Facebook engagement rate by 3000%, drove leads by improving clicks via Facebook by 330%, and grew clicks via Pinterest by 5755%. Built robust community by increasing average number of comments on Facebook posts by 600%.

Audience Development Manager at The Dodo

November 1, 2014 - October 1, 2015

Strategic and tactical development of social platforms including Twitter, Instagram, and Pinterest. Generated 18,000,000 impressions and 18,000 clicks back to website via Pinterest. Grew Instagram audience from 400 to 46,000 in 6 months, a 11,600% increase resulting in over 598,000 interactions. Launched company’s Tumblr account and created viral post with 100,000 shares within two weeks. Managed relationships with brands and influencers for social sharing.