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I'm Robert Andrew, an award-winning executive creative director and brand builder with a track record of transforming global brands across North America, Europe, and Asia. I excel at translating big ideas into measurable business outcomes, elevating brand positioning, and driving growth across digital, brand, and product ecosystems. I have led large, cross-functional teams up to 150 people and built scalable brand ecosystems for ventures ranging from AI and fintech startups to consumer brands. My leadership blends creative excellence with strategic rigor to deliver work that resonates culturally and commercially.…I'm Robert Andrew, an award-winning executive creative director and brand builder with a track record of transforming global brands across North America, Europe, and Asia. I excel at translating big ideas into measurable business outcomes, elevating brand positioning, and driving growth across digital, brand, and product ecosystems. I have led large, cross-functional teams up to 150 people and built scalable brand ecosystems for ventures ranging from AI and fintech startups to consumer brands. My leadership blends creative excellence with strategic rigor to deliver work that resonates culturally and commercially.

Robert Andrew

Creative Director, Brand Strategist, Marketing Strategist, +6

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I'm Robert Andrew, an award-winning executive creative director and brand builder with a track record of transforming global brands across North America, Europe, and Asia. I excel at translating big ideas into measurable business outcomes, elevating brand positioning, and driving growth across digital, brand, and product ecosystems. I have led large, cross-functional teams up to 150 people and built scalable brand ecosystems for ventures ranging from AI and fintech startups to consumer brands. My leadership blends creative excellence with strategic rigor to deliver work that resonates culturally and commercially.…I'm Robert Andrew, an award-winning executive creative director and brand builder with a track record of transforming global brands across North America, Europe, and Asia. I excel at translating big ideas into measurable business outcomes, elevating brand positioning, and driving growth across digital, brand, and product ecosystems. I have led large, cross-functional teams up to 150 people and built scalable brand ecosystems for ventures ranging from AI and fintech startups to consumer brands. My leadership blends creative excellence with strategic rigor to deliver work that resonates culturally and commercially.

Available to hire

I’m Robert Andrew, an award-winning executive creative director and brand builder with a track record of transforming global brands across North America, Europe, and Asia. I excel at translating big ideas into measurable business outcomes, elevating brand positioning, and driving growth across digital, brand, and product ecosystems.

I have led large, cross-functional teams up to 150 people and built scalable brand ecosystems for ventures ranging from AI and fintech startups to consumer brands. My leadership blends creative excellence with strategic rigor to deliver work that resonates culturally and commercially.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Intermediate

Thai

Advanced

Russian

Intermediate

Work Experience

Executive Creative Director at Inventives Inc.

September 1, 2022 - Present

Led omni-channel paid social and organic marketing for 6 major clients across AI, Entertainment Tech, HR Tech, Fintech, SaaS, MedTech & TeleMed at a startup studio. Developed creative assets that contributed to over $10MM funding. Formulated brand and marketing strategy to improve user experience in virtual and extended reality, which resulted in obtaining $3MM seed round funding from Fortune 500 companies. Engineered digital marketing funnels and website development for an AI-powered third-party administrator documentation technology, reducing customer costs by $2.7MM and securing $5.7MM funding for the client.

Executive Creative Director at Rival Brands / Triangle Asia

August 31, 2022 - August 27, 2025

Directed ground-up branding, strategy development, asset building, and implementation for major retail projects and Rival Brands' in-house food & beverage and retail consumer brands. Acquired $2MM in net new business through multiple RFPs coordinating with a 20-member cross-functional team. Orchestrated the revival of a major Asian retail shopping footprint, generating $5MM upon transformation.

Executive Creative Director at Swagger Agency / Swagger Film

August 31, 2020 - August 27, 2025

Rebranded existing creative agencies managing clients generating over $2B in revenue. Spearheaded creative product and led cross-functional teams in brand identity, positioning, and new business strategies. Acquired $2MM in net new business from multiple RFPs and coordinated with 20 team members. Directed the revival of a major Asian retail shopping footprint generating $5MM post-transformation.

Executive Creative Director at FCB Global

February 28, 2016 - August 27, 2025

Directed a team of 75+ in advertising strategy to execute go-to-market strategies for clients generating $20B in revenue. Achieved 21% organic sales growth for a $1.3B Derma brand through consumer insights and public relations management. Re-designed and created social media campaigns for a $5B skincare product, significantly increasing impressions and reducing cost-to-follow KPIs.

Chief Creative Officer at Havas Worldwide

January 31, 2014 - August 27, 2025

Directed digital assets and campaigns totaling millions in marketing spend for Diageo, a leading European company with more than 200 brands generating $10B annually. Established and nurtured Fortune 500 relationships with 35 key stakeholders producing $115B aggregate revenue. Strengthened brand consistency for blue-chip clients such as Reckitt, AB InBev, and Peugeot through diverse funnel marketing initiatives.

Executive Creative Director at Publicis Groupe

November 30, 2009 - August 27, 2025

Managed global marketing for Fortune 500 clients including Renault, Citibank, Budweiser, Guinness, Garnier, and Google. Boosted Coca-Cola market share by 10% through revitalized Christmas campaigns. Pitched and secured Coke product lines adding 25% new business. Expanded Heineken business by 5% during industry downturn via home draft concept launch.

Vice President Creative, Executive Creative Director at Spa-Hakuhodo Advertising

May 31, 2005 - August 27, 2025

Advanced Thailand’s largest advertising agency working with clients generating combined revenues of $53B including Yamaha Motorcycles, Bangkok Air, Nokia Group, Thai Airways, Airport Authority & Tourism Authority. Secured the largest Asian McDonald’s account valued at $15.4B. Won major Ad Asia awards for creative assets.

Executive Creative Director at Rival Brands / Triangle Asia

October 1, 2020 - August 31, 2022

Led brand development and integrated marketing strategy for retail, F&B, and consumer brands; generated $2MM+ in new business through successful RFP leadership and pitch strategy; led transformation of a major retail development resulting in $5MM+ value creation; built and scaled brand platforms across physical and digital touchpoints.

Executive Creative Director at Swagger Agency / Swagger Film

April 1, 2016 - August 31, 2020

Repositioned and rebuilt two agencies while leading creative, brand, and new business strategy; led integrated offering across content, film, and digital; drove new business strategy, pitches, and client acquisition; supported clients with $2B+ in revenue.

Executive Creative Director at FCB Global

January 1, 2014 - February 29, 2016

Directed large-scale creative and strategy teams for global and regional brands; led 75+ team members across strategy, creative, and production; delivered 21% organic growth for a $1.3B dermocosmetics brand; rebuilt social and digital ecosystems for major skincare brand, significantly improving engagement and efficiency metrics.

Chief Creative Officer at Havas Worldwide

December 1, 2009 - January 31, 2014

Led creative direction across global accounts and multi-market campaigns; developed global campaigns for Diageo, supporting brands across 180+ countries; built and maintained senior client relationships across Fortune 500 portfolio; strengthened brand consistency and performance across Reckitt, AB InBev, and Peugeot.

Executive Creative Director at Publicis Groupe| Publicis United

June 1, 2006 - November 30, 2009

Oversaw global campaigns and major brand initiatives; contributed to 10% market share growth for Coca-Cola through campaign revitalization; led acquisition of Coca-Cola portfolio brands into agency pipeline (25% of new business); delivered growth for Heineken during industry downturn through product innovation campaigns.

Vice President Creative, ECD at Spa-Hakuhodo Advertising

August 1, 2000 - May 31, 2005

Led creative across major regional and global accounts, including McDonald’s, Yamaha, Nokia, and Thai Airways; delivered award-winning campaigns across Asia-Pacific markets; supported client portfolio exceeding $50B+ in combined revenue.