I'm Hafsi Bakari, a multidisciplinary freelancer specializing in AI training, digital content design, and persuasive copywriting. I love building intuitive, engaging experiences whether it's for humans or machines. With skills in prompt engineering, annotation, UX writing, and strategic content development, I strive to create content that is user-centred and accessible. I'm flexible, fast-learning, and enjoy collaborating with cross-functional teams to deliver clear and effective digital solutions. I'm currently expanding my skills with OpenAI Prompt Engineering courses while providing freelance services remotely from London.

Hafsi Bakari

I'm Hafsi Bakari, a multidisciplinary freelancer specializing in AI training, digital content design, and persuasive copywriting. I love building intuitive, engaging experiences whether it's for humans or machines. With skills in prompt engineering, annotation, UX writing, and strategic content development, I strive to create content that is user-centred and accessible. I'm flexible, fast-learning, and enjoy collaborating with cross-functional teams to deliver clear and effective digital solutions. I'm currently expanding my skills with OpenAI Prompt Engineering courses while providing freelance services remotely from London.

Available to hire

I’m Hafsi Bakari, a multidisciplinary freelancer specializing in AI training, digital content design, and persuasive copywriting. I love building intuitive, engaging experiences whether it’s for humans or machines. With skills in prompt engineering, annotation, UX writing, and strategic content development, I strive to create content that is user-centred and accessible.

I’m flexible, fast-learning, and enjoy collaborating with cross-functional teams to deliver clear and effective digital solutions. I’m currently expanding my skills with OpenAI Prompt Engineering courses while providing freelance services remotely from London.

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

NEBOSH Certified Health & Safety at NEBOSH
January 11, 2030 - May 28, 2025
Chartered Member at IWFM
January 11, 2030 - May 28, 2025
RICS APC Candidate at RICS
November 30, 0002 - May 28, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Professional Services, Healthcare, Financial Services, Real Estate & Construction
    paper Investor Update Brief – Fintech Growth Report (Speculative Sample)
    Note: This is a speculative sample created for portfolio purposes only. It is not associated with any real company or investment firm. This sample demonstrates my ability to craft concise, high-trust content for stakeholders in the financial services and fintech sectors. The brief outlines performance highlights and future projections for a fictional fintech startup. It was written to inform investors, improve transparency, and build confidence — using accessible, jargon-free language with a clear structure. The tone balances professionalism and clarity, ensuring key data and strategy updates are easy to digest across technical and non-technical readers. Key Skills Demonstrated: Executive summary writing Financial performance communication Content clarity for investor relations Brand-consistent voice for fintech Business storytelling for B2B stakeholders FinancialContent InvestorRelations FintechWriting ExecutiveSummaries SpeculativeWork B2BContent ContentForFinance ProfessionalPortfolio StartupReports FinancialServices
    paper Client Onboarding Guide – Bluepoint Consulting (Speculative Content Strategy Sample)
    Note: This is a speculative sample created for portfolio purposes. It is not affiliated with any real organisation or consultancy. This project demonstrates how content strategy can streamline client onboarding in a professional services setting. I created a structured guide for a fictional firm, Bluepoint Consulting, aimed at improving the client’s first 30 days through clear expectations, simple language, and thoughtful sequencing. The guide includes: A welcome overview A week-by-week breakdown of key actions Tone guidelines and visual hierarchy Suggestions for digital delivery formats (PDF/email/web portal) This sample reflects my ability to blend user-focused communication with business needs, reducing friction, improving client confidence, and supporting internal operations. Key Skills Demonstrated: Content strategy for B2B UX writing for service delivery Client onboarding frameworks Visual clarity and scannability Tone-of-voice alignment ContentStrategy ClientOnboarding ProfessionalServices B2BContent UXWriting UserCentredDesign SpeculativeWork ServiceDesign BusinessCommunication PortfolioSample
    paper Patient Leaflet & Annotation Sample – Digital CBT App (Speculative Healthcare Project)
    Note: This is a speculative sample created for portfolio purposes. It is not affiliated with any real healthcare provider or medical product. This project demonstrates two core skillsets: Health content design — I created a patient-facing information leaflet for a fictional CBT (Cognitive Behavioural Therapy) app aimed at helping users manage anxiety. The tone is calm, clear, and inclusive, designed for low reading levels and digital accessibility. Data annotation — I provided basic labelling of patient feedback for training a mental health support chatbot, identifying themes such as mood, motivation, or therapy response. Together, these elements reflect how I support health tech teams with both content clarity and AI-ready data structuring. Key Skills Demonstrated: Plain language health writing Tone-of-voice for mental health apps UX content structuring Basic sentiment or theme annotation Health literacy and accessibility awareness HealthcareWriting MentalHealthContent HealthTech CBTApps PatientComms PlainLanguageHealth DataAnnotation SpeculativeWork UXForHealthcare ProfessionalPortfolio
    paper Support Ticket Classification for AI Helpdesk Training – Computer & Electronics (Speculative Sample)
    Note: This is a speculative sample created for portfolio purposes. It is not affiliated with any company or product. This project showcases my ability to annotate and categorise customer support tickets to train AI helpdesk tools in the Computer & Electronics sector. The task involved: Reviewing a batch of sample technical support messages. Assigning pre-defined categories (e.g. hardware fault, warranty query, software update, refund request). Ensuring each classification reflected both the technical nature and customer tone of the message. Flagging ambiguous or multi-category tickets for escalation logic. The annotations were formatted for seamless integration into an AI model pipeline to improve issue triage, auto-responses, and internal dashboard tagging. Key Skills Demonstrated: Consistent and accurate text classification Familiarity with hardware/software ticket types Workflow suitability for SaaS and e-commerce environments Attention to detail and ambiguity handling DataAnnotationSample TextClassification SupportAutomation AIHelpdeskTraining ComputerAndElectronics SpeculativeWork TechnicalSupportAI CustomerServiceData AnnotationProject ProfessionalPortfolio
    paper Prompt Engineering for Bug Report Summarisation – B2B SaaS (Speculative Sample)
    Note: This is a speculative sample created for portfolio purposes. It is not affiliated with a real company or product. This project demonstrates how prompt engineering can streamline support workflows in B2B SaaS environments. The sample prompt was designed to help an AI assistant convert unstructured customer bug reports into structured developer tickets. My task involved: Designing modular prompts that guide AI to extract key technical details (issue title, expected behaviour, actual outcome, reproduction steps). Ensuring consistency across varied input styles and customer language. Tailoring the output format for developer readability and integration into a support triage pipeline. The result is a reusable, scalable AI prompt that improves customer service efficiency and reduces manual overhead in tech support. Key Skills Demonstrated: Prompt design and iteration Task decomposition for NLP AI-human workflow integration Developer-first content structuring PromptEngineering AIAutomation B2BSaaS NLPDesign SupportAutomation BugReportSummarisation SpeculativeWork AIUX DeveloperTools ProfessionalPortfolio
    paper Digital Platform Launch – BrightWays Online Learning (Speculative Project
    This is a speculative project sample created for portfolio purposes. It is not affiliated with any real client or organisation. This sample outlines the end-to-end project planning for the launch of BrightWays, a fictional online platform supporting neurodivergent children and their families. The project required coordination across product design, content creation, user testing, and marketing. I developed a phased delivery plan with key milestones, stakeholder roles, risk tracking, and a communication framework. The aim was to ensure an inclusive, timely, and scalable platform launch with minimal risk and strong user alignment. This demonstrates my ability to manage complex digital projects from concept to delivery using clear documentation, cross-functional coordination, and proactive problem-solving. Key Skills Demonstrated: Strategic project planning Agile and milestone-based delivery Risk identification and mitigation Stakeholder mapping and team coordination Project documentation (Gantt chart, risk register, comms plan) ProjectManagementSample DigitalPlatformLaunch SpeculativeWork AgileDelivery StakeholderManagement RiskMitigation OnlineLearningPlatform LaunchPlanning TeamCoordination ProfessionalPortfolio
    paper Named Entity Recognition for Retail Chatbot Training (Speculative Sample)
    Note: This is a speculative data annotation sample for portfolio purposes only. It is not associated with a real company or product. This project showcases my ability to annotate customer support dialogues for Named Entity Recognition (NER) — a common task in training chatbots and AI language models. The task involved: Identifying and tagging entities such as product names, order references, dates, and customer intent in sample chat logs. Ensuring consistency across annotations to improve model training accuracy. Following defined taxonomy rules and applying contextual judgement where ambiguity existed. The format mimics real annotation projects on platforms like Scale AI, Remotasks, and DataAnnotation.tech, and is suitable for retail, ecommerce, or SaaS support bots. Key Skills Demonstrated: Attention to detail Familiarity with entity labelling conventions Consistent tagging across varied contexts Quality assurance in dataset preparation DataAnnotationSample NERAnnotation AITrainingData SpeculativeWork MachineLearningSupport ChatbotTraining EntityLabelling DataQuality AnnotationProject ProfessionalPortfolio
    paper User Growth Analysis – BrightWays Platform (Data Visualisation Sample)
    This is a speculative example demonstrating how I visualise user growth trends for a digital product. Using fictional data for BrightWays (a platform supporting parents of neurodivergent children), I created a clear, time-based line chart to present onboarding success over five months. The focus was on clarity, scalability, and decision-making utility—ideal for monthly reporting, pitch decks, or investor updates. Note: This is a sample only. The data is fictional and does not reflect a real product or company. Key Skills Demonstrated: Chart design using Python (Matplotlib) Data storytelling for non-technical stakeholders Visual accessibility (contrast, labelling, structure) Insight framing for product and growth teams DataVisualisation PortfolioSample GrowthAnalytics UserGrowth ProductMetrics Matplotlib DataStorytelling ProfessionalSample SpeculativeWork
    paper GOV.UK-Style Redesign – Disability Support Application Guide (Speculative Sample)
    Please note: This is a speculative content design sample. I did not work for GOV.UK or any government department, and this project is not affiliated with or endorsed by any official body. This example demonstrates how I would apply GOV.UK-style content principles to redesign a public-facing service guide — in this case, explaining how to apply for disability support. The focus was on clarity, accessibility, and scannability for users with diverse needs, including those with limited digital confidence or cognitive load. I restructured the information into small, actionable steps using plain English and a strong heading hierarchy. This project shows my ability to: Apply user-centred design thinking Translate policy-heavy text into accessible guidance Mimic sector-specific tone and layout conventions (e.g., GOV.UK) Key Skills Demonstrated: Content design and layout Plain language rewriting Structuring for accessibility and assistive technologies Designing with empathy and digital inclusion in mind ContentDesignSample SpeculativeWork PlainLanguage AccessibilityFirst InclusiveDesign GOVUKStyle UserCentredDesign DigitalInclusion UXWriting ProfessionalWritingSample
    paper Launch Copy for BrightWays – Neurodivergent Parenting Platform
    This project involved creating launch copy for BrightWays, a digital platform designed to support parents of neurodivergent children. The tone needed to balance warmth, trust, and clarity while positioning the brand as inclusive, supportive, and credible. I wrote the primary web copy—including hero text, feature breakdowns, and value propositions—as well as short-form ad and email content. All materials were tailored for emotionally overwhelmed readers who needed information quickly without jargon or pressure. The result was a launch-ready suite of clear, empathetic messaging designed to convert hesitant visitors into confident users. Key Skills Demonstrated: Copywriting for sensitive audiences Tone-of-voice calibration (inclusive, supportive, professional) Brand positioning and messaging hierarchy UX copy principles with emotional accessibility CopywritingSample InclusiveCopy ParentingPlatform NeurodiversitySupport UXWriting LaunchCopy DigitalWellbeing EmpatheticContent BrandVoice ProfessionalWritingSample
    paper AI Prompt Design for Bug Report Summarisation – SupportBot SaaS Tool
    This project focused on developing structured, natural-language prompts to train an AI assistant (SupportBot) to accurately summarise user-submitted bug reports into developer-friendly support tickets. My role involved crafting clear, modular instructions that guided the AI to: Extract critical issue details (title, reproduction steps, expected/actual behaviour) Present them in a structured, developer-readable format Maintain consistency across varied phrasing and technical levels The goal was to reduce ticket triage time and improve developer productivity without requiring technical input from end users. This prompt engineering approach helped improve SupportBot’s accuracy and reliability in SaaS customer service settings. Key Skills Demonstrated: Prompt iteration and refinement for NLP tasks Understanding of developer workflows Clarity in technical support summarisation AI behaviour shaping through strategic instruction design. PromptEngineering AIPrompts TechWriting BugReportAutomation SaaSContent AIUX SupportAutomation DeveloperWorkflow NLPDesign ProfessionalWritingSample
    paper Resident Communication – Bathroom Refurbishment Notice
    As part of a wider facilities improvement plan in university-managed accommodation, I drafted clear, empathetic communication to inform residents of upcoming bathroom refurbishments. The goal was to ensure transparency, reduce anxiety, and minimise disruption while aligning with institutional and regulatory standards (IWFM/RICS). The messaging anticipated resident concerns, provided practical information, and outlined support options. I managed the content design and tone to suit a diverse resident audience, many of whom were international students unfamiliar with UK housing processes. The message was deployed via email and noticeboards and used as a template for future updates. Key Skills Demonstrated: Clear stakeholder communication Facilities risk mitigation through proactive updates Tone-of-voice balance between professionalism and approachability Experience in real estate operations and residential project comms. FacilitiesManagement RealEstateComms ConstructionUpdates ResidentExperience StakeholderComms IWFM RICSCompliant ProjectCommunication RefurbishmentNotice HousingOperations