Available to hire
Hi! I’m Alexandra Nicole Nuralam, a creative and results-driven marketing professional with over 4 years of experience in the beauty, wellness, and lifestyle sectors. I specialize in content strategy, brand storytelling, digital marketing, and executing cross-channel campaigns that drive engagement, sales, and brand visibility. I love crafting strategies that not only tell a brand’s story but also make a real impact.
I have a strong passion for beauty, fashion, and social media trends, and I enjoy collaborating with teams and influencers to create meaningful marketing initiatives. Whether it’s managing e-commerce activations or coordinating PR and KOL engagements, I bring enthusiasm and a data-driven approach to all my projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
French
Beginner
Work Experience
Assistant Marketing Manager at ORA Group
December 1, 2023 - April 30, 2025Analysed data for trends and insights to execute high-impact e-commerce activations across paid ads, email campaigns, and web platforms for all of ORA's brands: andSons, OVA and Modern Molecules. Created high-performing advertising and email briefs for educational and retention purposes, product launches and promotions, increasing average open rates to 40% through A/B testing. Supported a 360° digital marketing strategy across different channels, working closely with UGC agencies to improve ad CTR to an average of 5% and grew the Instagram account to 4,000 followers. Coordinated KOL engagement and PR seeding to over 100 KOLs globally, boosting brand awareness and increasing impressions by 50% within the first 2 weeks of a product launch. Collaborated with cross-functional teams to optimize campaign performance, reducing CAC by 10% through targeted retargeting ads.
Marketing & Business Development Executive at BEAUBIT Pte Ltd
November 1, 2022 - December 31, 2023Oversaw and managed content creation for all platforms, ensuring brand consistency and engagement growth. Spearheaded PR outreach efforts, securing press features for new brand launches and managing PR seeding to over 100 KOLs globally. Managed brand partnerships to expand market reach, partnering with brands to increase revenue by 10%. Executed multi-channel sales initiatives resulting in a 30% revenue increase through retail pop-ups. Oversaw brand relationships and coordinated communication and execution across 50+ regional consignment vendors.
Content & Marketing Executive at BEAUBIT Pte Ltd
January 1, 2021 - November 30, 2022Wrote and conceptualised over 350 SEO-optimised articles across different content pillars such as makeup, skincare, and wellness. Managed social media strategy and copywriting to enhance engagement and grow the Instagram account from 1,000 to 20,000 followers. Created weekly EDMs and designed basic branding assets. Led PR outreach and influencer marketing, coordinating KOL engagement and PR gifting to 50+ Singapore KOLs for a sold-out launch. Partnered with Pomelo to drive brand awareness, increasing revenue by 20%. Assisted in planning and executing photoshoots including International Women’s Day campaigns.
Editorial Assistant at BEAUBIT Pte Ltd
January 1, 2020 - December 31, 2020Wrote and conceptualised SEO-optimised articles while managing social media strategy and copywriting to grow the Instagram account from 0 to 1,000 followers in 6 months. Created weekly EDMs and social media assets and assisted with events, photoshoots, and productions.
Marketing Communications Intern at Directions Group Inc
March 1, 2019 - August 31, 2019Monitored brand and competitor activity on print and social media platforms. Wrote curated EDMs and press releases for projects with brands like Loewe and Moynat. Managed brand sample loans for editorial shoots and celebrity dressing requests. Assisted in preparation and execution of press days and product launch events for fashion brands including Oakley, Loewe, and Roger Vivier.
Assistant Marketing Manager at ORA Group
December 1, 2023 - April 30, 2025Analysed data for trends to execute high-impact e-commerce activations across paid ads, email campaigns, and web platforms for ORA's brands. Created advertising and email briefs that increased email open rates to 40%. Supported a 360° digital marketing strategy and grew the Instagram account to 4,000 followers with improved ads CTR. Coordinated KOL engagement and PR seeding to 100+ KOLs worldwide, driving 50% increase in impressions for Modern Molecules launch. Collaborated with teams to optimize campaigns, reducing Customer Acquisition Cost (CAC) by 10%.
Marketing & Business Development Executive at BEAUBIT Pte Ltd
November 1, 2022 - December 31, 2023Managed content creation for all platforms and drove brand consistency and engagement. Spearheaded PR outreach, securing press features for new brand launches and coordinated PR seeding to over 100 KOLs. Managed brand partnerships expanding market reach and increased revenue by 10%. Executed sales initiatives resulting in 30% revenue increase through retail pop-ups. Oversaw brand relationships with 50+ regional consignment vendors to ensure smooth communications and execution.
Content & Marketing Executive at BEAUBIT Pte Ltd
January 1, 2021 - November 30, 2022Wrote and conceptualized over 350 SEO-optimized articles across content pillars like makeup, skincare, and wellness. Managed social media strategy and copywriting, growing the Instagram account from 1,000 to 20,000 followers. Created weekly EDMs and basic branding assets. Led PR outreach and influencer marketing efforts, coordinating KOL engagement for sold-out brand launches. Partnered with Pomelo for brand collaborations that raised awareness and increased revenue by 20%. Assisted in planning photoshoots including International Women’s Day campaign with multiple personalities.
Editorial Assistant at BEAUBIT Pte Ltd
January 1, 2020 - December 31, 2020Created SEO-optimized articles and managed social media strategy, growing Instagram account from 0 to 1,000 followers in 6 months. Developed weekly EDMs and social media assets. Assisted with events, photoshoots, and production activities to support marketing efforts.
Marketing Communications Intern at Directions Group Inc
March 1, 2019 - August 31, 2019Monitored print and social media for brand and competitor activities. Wrote curated EDMs and press releases for luxury brands. Managed brand sample loans for editorial shoots and celebrity dressing. Assisted in preparation and execution of press days and product launches for fashion brands including Oakley, Loewe, and Roger Vivier.
Assistant Marketing Manager at ORA Group
April 30, 2025 - August 2, 2025Analyzed data for trends and insights to execute high-impact e-commerce activations across paid ads, email campaigns, and web platforms for all ORA's brands: andSons, OVA, and Modern Molecules. Created high-performing advertising and email briefs that increased average open rates to 40% through A/B testing. Supported a 360° digital marketing strategy across channels, worked with UGC agencies to improve ad CTR to 5%, and grew Instagram from inception to 4,000 followers. Coordinated KOL engagement and PR seeding to over 100 global KOLs, driving a 50% increase in impressions for Modern Molecules within two weeks of launch. Collaborated cross-functionally to optimize campaign performance, reducing CAC by 10% through targeted retargeting ads.
Marketing & Business Development Executive at BEAUBIT Pte Ltd
December 31, 2023 - August 2, 2025Oversaw and managed content creation for multiple platforms, ensuring brand consistency and engagement growth. Spearheaded PR outreach and built relationships with media and KOLs, securing press features for 3+ new brand launches and coordinated PR seeding with over 100 KOLs globally. Managed brand partnerships and collaborations that expanded market reach and increased revenue by 10%. Executed multi-channel sales initiatives leading to a 30% increase in revenue through retail pop-ups. Maintained brand relationships and managed communications with over 50 regional consignment vendors.
Content & Marketing Executive at BEAUBIT Pte Ltd
November 30, 2022 - August 2, 2025Wrote and conceptualized 350+ SEO-optimized articles on makeup, skincare, and wellness. Managed social media strategy and copywriting, growing the @beaubit_co account from 1,000 to 20,000 followers. Created weekly EDMs and designed branding assets. Led PR outreach and influencer marketing, coordinating KOL engagements for a sold-out brand launch. Partnered with Pomelo for brand collaborations, increasing brand awareness and revenue by 20%. Assisted in planning and executing photoshoots and marketing productions, including an International Women's Day photoshoot.
Editorial Assistant at BEAUBIT Pte Ltd
December 31, 2020 - August 2, 2025Wrote SEO-optimized articles and managed social media strategy to grow the @beaubit_co account from 0 to 1,000 followers in 6 months. Created weekly EDMs and social media assets. Assisted with events, photoshoots, and production activities.
Marketing Communications Intern at Directions Group Inc
August 31, 2019 - August 2, 2025Monitored print and social media platforms for brand and competitor activities. Wrote curated EDMs for brands including Loewe and Moynat, and press releases for projects such as Raffles Hotel revamp. Managed brand sample loans for editorial shoots and celebrity dressing for local publications. Assisted in preparation and execution of press days and product launch events for fashion brands including Oakley, Loewe, and Roger Vivier.
Education
Bachelor of Arts at National University of Singapore
January 1, 2017 - January 1, 2020Arts at Jurong Junior College
January 1, 2015 - January 1, 2016Bachelor of Arts at National University of Singapore
January 1, 2017 - December 31, 2020Arts at Jurong Junior College
January 1, 2015 - December 31, 2016Bachelor of Arts at National University of Singapore
January 1, 2017 - December 31, 2020Arts at Jurong Junior College
January 1, 2015 - December 31, 2016Bachelor of Arts at National University of Singapore
January 1, 2017 - December 31, 2020Arts at Jurong Junior College
January 1, 2015 - December 31, 2016Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Content Creator
We have the best content creator experts on Twine. Hire a content creator in Singapore today.