Marketing consultant - Freelance at g-mark.it

As a freelance marketing strategist with over 15 years of experience, I support companies through tailored consulting and training projects focused on growth, innovation, and transformation. My work is grounded in a data-inspired approach, built on listening, collaboration, and delivering measurable impact. My areas of focus include: 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 I help companies design and implement strategic plans that foster alignment across departments and drive engagement with key stakeholders. My goal is to uncover opportunities, simplify complexity, and guide leadership toward informed, future-ready decisions. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 I work alongside internal teams to develop and execute marketing strategies that bring new products to market or enhance the performance of existing ones. This includes everything from market research to positioning, from cross-functional coordination to go-to-market execution. 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 I design and manage omnichannel plans that elevate the customer experience across all touchpoints. My approach integrates insight, creativity, and performance tracking to ensure consistency, relevance, and business value. Clients choose to work with me because I bring an external perspective, strategic depth, and the agility to plug into their organization exactly where and when needed — without the overhead of a traditional agency. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐈’𝐯𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: Interior design & architecture, photography, wine & spirits, international trade shows, automotive (EV segment), FMCG (including small domestic appliances, toys, and skincare).

Product Marketing Director at Manfrotto

Coordinated a cross-country team of 4 people (Italy, UK, China, USA) for the development of 3 product lines (Photo, Video, and Lighting). • Launched the brand’s first universal LED APP platform, achieving +20% adoption within the first 6 months. • Collaborated with the University of Trento on the development of 2 high-tech products, resulting in 1 patent filing. • Optimized the product offering on e-commerce and marketplaces (manfrotto.com, Amazon, B&H), driving a +12% YoY sales increase. • Defined and executed the global go-to-market strategy with direct support in 3 key markets, gaining +5% market share. • Launched omnichannel campaigns, increasing engagement by +30% among creators and imaging professionals. • Developed data-driven pricing models, improving overall product line margin by +5%. • Analyzed sell-in and sell-out data to support strategic prioritization and the launch of 2 new product categories.

Program manager / Marketing lead at Accenture

Coordinated global sponsorships for Expo 2015, enhancing Accenture’s visibility within its partner network and among key stakeholders. • Planned a calendar of corporate presentations and activations, working in synergy with key account teams and international stakeholders. Designed the ICEG (Italy, Central Europe and Greece) Employer Branding plan, increasing reach for hire by +15%. • Developed localized B2C strategies through events and training, strengthening engagement with strategic talent pools. • Created regional social media content guidelines (LinkedIn, Facebook), resulting in +30% growth in engagement and followers.

Senior Group Product Manager EMEA - SDA Division at Hoover

Analyzed consumer behavior using qualitative research, GfK data, benchmarks, and sell-in performance, leading to a redefinition of the brand strategy. • Developed a three-year strategic plan for Hoover small domestic appliances, achieving +8% market share YoY and a +5% increase in profitability. • Coordinated the development of 6 product lines across Italy (Momo Design), the UK (R&D), and China (manufacturing), reducing delays by 20%.

Product Manager - Retail division (Toys center & Giocheria) at Giochi Preziosi

Developed 18 retail collections for the children’s segment (Giocheria/Toys Center channels), ensuring on-time launches during peak seasons (Christmas and Easter). • Managed go-to-market strategy for 4 new categories (Die-cast, Disney, Warner Bros, Art & Craft), generating a +18% sales increase. • Negotiated with Asian suppliers, achieving a 5% annual cost reduction. • Coordinated cross-functional teams across Italy, Hong Kong, and Germany, reducing product development time by 10%. • Optimized product assortment and linear shelf rotation by +25% through BI tools and continuous sell-in/sell-out tracking. • Localized characters on products for the 3–7 age group, ensuring full IP compliance.

Freelance Marketing Consultant at G - mark.it

Developed three-year strategic plans for B2B and B2C clients across 5+ industries, based on market analysis, target segmentation, and brand positioning. Led multi-country Marketing Discovery projects, including in-depth analysis of customers, competitors, and distribution channels. Coordinated the development and launch of new products, reducing time-to-market and increasing initial adoption rates. Supported company-wide digital transformation through the implementation of new tools and streamlined processes. Designed and delivered training and mentorship programs for 15+ startups, focusing on business validation and growth. Developed omnichannel strategies for cultural events, boosting brand awareness and audience engagement. Collaborated on open innovation projects with universities and design studios, contributing to the creation of products with patented features.

Product Marketing Director at Vitec Imaging Solutions

Coordinated a cross-country team of 4 people (Italy, UK, China, USA) for the development of 3 product lines (Photo, Video, and Lighting). Launched the brand’s first universal LED APP platform, achieving +20% adoption within the first 6 months. Collaborated with the University of Trento on the development of 2 high-tech products, resulting in 1 patent filing. Optimized the product offering on e-commerce and marketplaces (manfrotto.com, Amazon, B&H), driving a +12% YoY sales increase. Defined and executed the global go-to-market strategy with direct support in 3 key markets, gaining +5% market share. Launched omnichannel campaigns, increasing engagement by +30% among creators and imaging professionals. Developed data-driven pricing models, improving overall product line margin by +5%. Analyzed sell-in and sell-out data to support strategic prioritization and the launch of 2 new product categories.

Program Manager EXPO / Marketing Lead ICEG (Italy, Central Europe & Greece) at Accenture

Coordinated global sponsorships for Expo 2015, enhancing Accenture’s visibility within its partner network and among key stakeholders. Planned a calendar of corporate presentations and activations, working in synergy with key account teams and international stakeholders. Designed the ICEG Employer Branding plan, increasing reach for hire by +15%. Developed localized B2C strategies through events and training, strengthening engagement with strategic talent pools. Created regional social media content guidelines (LinkedIn, Facebook), resulting in +30% growth in engagement and followers.

Senior Group Product Manager EMEA at Candy Hoover Group

Analyzed consumer behavior using qualitative research, GfK data, benchmarks, and sell-in performance, leading to a redefinition of the brand strategy. Developed a three-year strategic plan for Hoover small domestic appliances, achieving +8% market share YoY and a +5% increase in profitability. Coordinated the development of 6 product lines across Italy (Momo Design), the UK (R&D), and China (manufacturing), reducing delays by 20%.