PROJECT LINK: https://www.twine.net/signin

In spring 2023, I worked alongside an art director to develop the visual identity for Reclaimed, a newly launched flagship store in Milan. The brand is a high-end, multi-brand furniture retailer with a strong design ethos—refined but never sterile, high street with a fresh edge.

My role was to create the full visual identity based on the art director’s vision. This included logo, typography, color palette, as well as digital assets for social media ads, Pinterest, Facebook, and Instagram, plus packaging design. The timeline was tight and the opening was imminent, so clarity and speed were key.

One of the most interesting parts of the project was reconnecting with digital marketing. I had early experience in the field, but aligning with the marketing team for campaign rollouts taught me how much the space has evolved. It was energizing to reconnect with that world—and to see how strategy and visuals go hand in hand.

Thanks to a productive collaboration with the art director and consistent feedback loops, we launched a brand that felt both premium and approachable, ready for its Milanese debut.

PROJECT LINK: https://www.twine.net/signin

Since January 2025, I’ve been leading the website redesign for UpVisit—a tech startup helping B2B companies turn physical experiences into digital ones. The goal was to replace an outdated WordPress site with a more flexible, engaging, and scalable Webflow website.

The previous site had grown cluttered and no longer reflected the company’s evolving product or positioning. Working closely with the marketing team—who provided SEO direction and copy—I focused on creating a system that could grow with the startup. I built page templates for different content types, set up interactions and animations, and optimized every visual asset for performance and accessibility.

The project had tight deadlines due to an upcoming campaign, but thanks to a clear roadmap and efficient collaboration across teams, we launched on time. The result is an interactive, user-friendly site that better supports the startup’s visibility, discoverability, and lead generation.

What I took away? Always plan the structure before jumping into design—especially for projects with many pages and stakeholders. And sometimes, done is better than perfect when timelines are tight (you can always refine the details later!!).

PROJECT LINK: https://www.twine.net/signin

Ezra Care started as a passion project, but it could easily live on the shelf next to real-world brands. I crafted the entire brand identity, packaging system, and a set of 3D visuals that later evolved into a full promotional video.

The goal was to create something gender-neutral, sleek, and emotionally resonant—skincare for sensitive and problematic skin that didn’t push an idea of flawlessness, but rather made people feel seen and safe. I focused on a design system that could easily scale across product lines while staying cohesive and approachable.

Every decision—from typography to 3D animations—served one message: skincare should care, not correct. The process taught me how design can genuinely shift how someone feels about themselves. And the final 3D Ad? A personal milestone that pushed both my skillset and storytelling forward.

PROJECT LINK: https://www.twine.net/signin

I’ve been working with OYO Skincare since 2022, helping bring their brand to life across product packaging, printed materials, digital guides, and even parts of their website. The goal? To expand their offering while keeping everything consistent, cohesive, and true to their voice.

I came on board when they already had a strong brand identity and clear direction. My job was to translate that into packaging for over five products—each with its own requirements—without losing clarity or character. With a limited color palette and the need for distinct variations, I created a swatch-book system to guide future product launches and keep things visually tight.

Alongside the founders and their copywriter, I’ve helped shape a visual world that reflects the clarity and confidence they want their customers to feel. We’re continuing to collaborate as the brand grows, bringing new products to life while keeping things consistent and intentional.

This project taught me a lot, not just about packaging, but about designing for topics that often go unspoken. Seeing the final products out in the world has been both meaningful and surreal.