I ́m Frida Izaguirre, an art history teacher and graphic designer from Sinaloa, Mexico, my expertise lies in branding and naming. My approach centers on develo- ping projects that resonate emotionally through the power of art and design.
Employment and project experience
**Creative Director and Founder | Estudio Primavera
April 2022 - Present
**Senior Graphic Designer | Colectiva feminista Perlas del Pacífico
_September 2019 - Present
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For Lecanelle, a coffee shop with good music. I created the story of The Mermaid who ran aground in the port of Mazatlán and decided to not return to the sea. She chose to stay because of the scent of cin- namon, the aroma of freshly roasted coffee, and the melodies. This branding proposal follows a magical narrative that will accompany the brand no matter the time.
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