Available to hire
Hi, I’m Sherbanoo Gul, a passionate Social Media Strategist and PR Manager with over four years of experience. I specialize in crafting innovative campaigns that elevate brands and captivate audiences through influencer marketing, PR strategy, and content creation. I love using data-driven insights to deliver results that truly make an impact, like driving a client to reach 1.4 million people within just three months with a small follower base.
I’m proud to have managed over 1,000 projects globally and built a vast network of influencers. When not strategizing for Amazon launches or skincare brands, I enjoy teaching social media strategy to aspiring managers. I’m always excited to connect with new clients and creators to create remarkable social media experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Fluent
Work Experience
Amazon Traffic Specialist at DMoose
February 1, 2025 - June 11, 2026Helping DMoose bring traffic to their Amazon store by working with creators within Creator’s Connection for their 208 campaigns, managing deals platforms like Slickdeals, and creating influencer databases for seeding and CPA campaigns. Successfully collaborated with around 40 creators within three months for seeding and affiliate campaigns across platforms.
Influencer Marketing Specialist at Sohomax
June 1, 2024 - December 31, 2024Played a pivotal role in launching top-selling Korean brands through Amazon, built and maintained a database of over 2,000 influencers using tools like Modash and Helium, and managed influencer relationships to ensure successful product campaigns and maximize ROI for Amazon launches.
PR Manager at Z & B Corporation
January 1, 2021 - June 11, 2026Developed and executed influencer and UGC marketing campaigns for skincare brands, managed collaborations with top creators including macros and micros, built and maintained an influencer database of 1,500-2,000 influencers, and significantly contributed to making products viral on social media, with one brand reaching 1.4 million people with just 7k followers in three months.
TikTok Marketing Intern at Rachel Pedersen
January 1, 2021 - March 31, 2021Completed a focused internship on TikTok marketing involving creating viral content, leveraging TikTok algorithm for brand growth, and enhancing skills in short-form video content and audience targeting.
Social Media & Content Lead at ANRQ Digitals
January 1, 2019 - January 1, 2021Developed and executed social media strategies for diverse international and local clients, managed multiple clients across niches, led a team of content creators, and created engaging blog and social media content to drive traffic and engagement.
Social Media Strategist at Marketing Chapter
January 1, 2021 - July 1, 2021Led a team to create content strategies and calendars, managed influencer campaigns, and curated ad strategies that boosted visibility and engagement for diverse clients.
Freelance Social Media Manager at Self-employed
January 1, 2020 - June 11, 2026Handled over 1,000 projects globally ranging from content writing and social media management to influencer marketing for clients primarily in Pakistan, USA, UK, and Canada.
Social Media Instructor at Digital Minds & UIT University
January 1, 2021 - June 30, 2022Taught social media strategy to over 200 students including business owners and aspiring social media managers. Led a 3-month social media management and personal branding course at UIT University.
Amazon Traffic Specialist at DMoose
February 1, 2025 - June 5, 2025Helping DMoose bring traffic to their Amazon store, collaborating with creators for 208 campaigns through the Creator’s Connection, working on deals platforms like Slickdeals, creating a database of influencers for seeding campaigns, and building a database of publications and websites to work on a CPA model. Successfully worked with around 40 creators within 3 months for seeding and affiliate campaigns across platforms.
Influencer Marketing Specialist at Sohomax
June 1, 2024 - December 31, 2024Played a pivotal role in launching top-selling Korean brands on Amazon. Built and maintained a database of 2,000+ influencers using tools like Modash and Helium. Managed influencer relationships to ensure successful product campaigns and maximize ROI for Amazon launches.
PR Manager at Z & B Corporation
January 1, 2021 - June 5, 2025Developed and executed influencer and UGC marketing campaigns for skincare brands, managing collaborations with top creators including macro and micro influencers to boost visibility and sales. Built and maintained an influencer database of 1,500-2,000 contacts, selecting influencers based on engagement, niche, and sales proof. Played a key role in making products viral on social media and top-selling in their categories. Helped a brand reach 1.4 million people with just 7k followers in three months.
TikTok Marketing Intern at Rachel Pedersen
January 1, 2021 - March 31, 2021Completed a TikTok Marketing Internship focusing on creating viral content and leveraging TikTok's algorithm for brand growth. Enhanced skills in short-form video content and audience targeting.
Social Media & Content Lead at ANRQ Digitals
January 1, 2019 - December 31, 2021Developed and executed social media strategies for international and local clients, aligning content with brand vision and goals across various niches. Managed a team of content creators to deliver high-quality work on time. Created engaging blog and social media content to drive significant traffic and engagement across industries.
Social Media Strategist at Marketing Chapter
January 1, 2021 - June 30, 2021Led a team to create content strategies and calendars that resonated with audiences. Managed influencer campaigns and curated ad strategies to boost visibility and engagement for diverse clients.
Freelance Social Media Manager at Freelance
January 1, 2020 - June 5, 2025Handled over 1000 projects globally including content writing, social media management, and influencer marketing for clients in Pakistan, USA, UK, and Canada.
Social Media Instructor at Digital Minds & UIT University
January 1, 2021 - June 30, 2022Taught Social Media Strategy to over 200 students including business owners and aspiring social media managers. Led a 3-month course at UIT University to guide students in mastering social media management and personal branding.
Education
Inbound Marketing Certification at HubSpot Academy
January 1, 2021 - December 31, 2021Content Marketing Certification at HubSpot Academy
January 1, 2021 - December 31, 2021Social Media Marketing Certification at HubSpot Academy
January 1, 2021 - December 31, 2021Fundamentals of Digital Marketing at Google Digital Garage
January 1, 2021 - December 31, 2021Content Creation: Writing to Engage, Inspire & Sell at Udemy
January 1, 2021 - December 31, 2021TikTok Marketing Internship at Rachel Pedersen
January 1, 2021 - February 28, 2021Qualifications
Inbound Marketing Certification
January 1, 2021 - December 31, 2021Content Marketing Certification
January 1, 2021 - December 31, 2021Social Media Marketing Certification
January 1, 2021 - December 31, 2021Fundamentals of Digital Marketing
January 1, 2021 - December 31, 2021Content Creation: Writing to Engage, Inspire & Sell
January 1, 2021 - December 31, 2021Social Media by Rachel Pedersen
January 1, 2021 - December 31, 2021Inbound Marketing Certification
January 1, 2021 - December 31, 2021Content Marketing Certification
January 1, 2021 - December 31, 2021Social Media Marketing Certification
January 1, 2021 - December 31, 2021Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020Content Creation: Writing to Engage, Inspire & Sell
January 1, 2020 - December 31, 2020Social Media by Rachel Pedersen
January 1, 2021 - December 31, 2021Industry Experience
Retail, Consumer Goods, Media & Entertainment, Education, Professional Services, Software & Internet
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