I am Jim Williams, a design industry leader with more than four decades of experience developing award-winning designs for both corporate and consumer branding. I provide unparalleled expertise on how design interfaces with strategy, and I possess a profound sensitivity to form, color, scale and typography. Whether I am involved in the design of a logotype, symbol, package or website, I create solutions that are relevant, unique, and aesthetically crafted.…

Jim Williams

I am Jim Williams, a design industry leader with more than four decades of experience developing award-winning designs for both corporate and consumer branding. I provide unparalleled expertise on how design interfaces with strategy, and I possess a profound sensitivity to form, color, scale and typography. Whether I am involved in the design of a logotype, symbol, package or website, I create solutions that are relevant, unique, and aesthetically crafted.…

Available to hire

I am Jim Williams, a design industry leader with more than four decades of experience developing award-winning designs for both corporate and consumer branding.

I provide unparalleled expertise on how design interfaces with strategy, and I possess a profound sensitivity to form, color, scale and typography. Whether I am involved in the design of a logotype, symbol, package or website, I create solutions that are relevant, unique, and aesthetically crafted.

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Language

English
Fluent

Work Experience

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Education

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Qualifications

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Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Retail, Other
    paper Collection of Brands and Logos Created
    A sampling of branded logos and brand identities that I've created over time – as some continue connecting with various publics.…
    paper Brand Identity | Paint Retailer
    An independent family owned and growing paint retailer, contacted me regarding the creative development of a new, visually connecting and memorable brand identity for Colony Paint. The design exploration ultimately resulted in a contemporary monogram with a cap C and lowercase p suggesting paint pouring from a can. Colony also extended the brand to a line of private label paints.…
    paper Frieling Brand Refresh and Product Packaging Overview
    For over three decades, Frieling USA has been a leading Houseware Products Distributer based in North America in addition to operations in Europe. This case study reflects the updated brand identity in addition to a range of Frieling branded product packaging focused on providing smart solutions to their customers for nearly three decades.…
    paper Biotwin Product Branding
    EXO Insights is a VR/AR training company based in Canada. The Biotwin project came about as a new product form for developing a digital twin of any facility environment. The Biotwin branding was inspired as a strategic extension of the parent EXO.…
    paper Mobi Case Study
    Mobi was a struggling upstart (housewares company) based in San Francisco when we were first connected. Their branding and packaging left their potential buyers scratching their heads and were generally unimpressed. Mobi’s products were inventive and unique, but suffered from lack of a memorable brand identity. So upon numerous in depth discussions, the founder, Neil Ho, believed in my vision of blending transformative creativity with a strategic consumer approach. Fast forward to today, Neil attributes my contribution as pivitol to the success of the Mobi brand and product line.…
    paper Four Design Case Studies
    Case Study Snapshots…
    paper Mobi Case Study

    Mobi was a struggling upstart (housewares company) based in San Francisco when we were first connected.
    Their branding and packaging left their potential buyers scratching their heads and were generally unimpressed. Mobi’s products were inventive and unique, but suffered from lack of a memorable brand identity. So upon numerous in depth discussions, the founder, Neil Ho, believed in my vision of blending transformative creativity with a strategic consumer approach. Fast forward to today, Neil attributes my contribution as pivitol to the success of the Mobi brand and product line.