Hi, I’m Nathan. I grew up on the Isle of Wight and now live in Long Ashton, just outside Bristol. I’ve always been drawn to creativity and problem solving, which naturally led me into the world of design. I studied Graphic Communication with Typography at university, where I specialised in Branding and Identity and I’ve been hooked ever since. Over the years, I’ve worked across both freelance and in-house roles, which has given me a good understanding of how design fits into real world teams and businesses. I’ve pitched ideas, worked closely with developers and marketers, and collaborated across departments to bring projects to life. I love the process of turning a rough idea into something clear, engaging, and genuinely useful. My focus is on branding and UI/UX design, and I enjoy creating digital experiences that not only look great but feel effortless to use. I’ve led projects from initial concepts through to launch, helping shape everything from design systems and user journeys to motion graphics and campaign assets. I’m always curious about new tools and ways of working. I’ve explored things like AI, VR, AR, and 3D printing. Not just to keep up with trends, but to see how they can genuinely improve the way people experience design. Outside of work, cycling is a huge part of my life. I’ve taken part in events across the UK and Europe, and I’d still take a muddy ride on the trails over a lazy Sunday any day. At the heart of it, I enjoy pushing myself, learning new things, and connecting with people. Whether through design, sharing ideas or racing. For me, design is as much about curiosity and communication as it is about craft and aesthetics. If you'd like to hear more or ask any questions give me a shout!…Hi, I’m Nathan. I grew up on the Isle of Wight and now live in Long Ashton, just outside Bristol. I’ve always been drawn to creativity and problem solving, which naturally led me into the world of design. I studied Graphic Communication with Typography at university, where I specialised in Branding and Identity and I’ve been hooked ever since. Over the years, I’ve worked across both freelance and in-house roles, which has given me a good understanding of how design fits into real world teams and businesses. I’ve pitched ideas, worked closely with developers and marketers, and collaborated across departments to bring projects to life. I love the process of turning a rough idea into something clear, engaging, and genuinely useful. My focus is on branding and UI/UX design, and I enjoy creating digital experiences that not only look great but feel effortless to use. I’ve led projects from initial concepts through to launch, helping shape everything from design systems and user journeys to motion graphics and campaign assets. I’m always curious about new tools and ways of working. I’ve explored things like AI, VR, AR, and 3D printing. Not just to keep up with trends, but to see how they can genuinely improve the way people experience design. Outside of work, cycling is a huge part of my life. I’ve taken part in events across the UK and Europe, and I’d still take a muddy ride on the trails over a lazy Sunday any day. At the heart of it, I enjoy pushing myself, learning new things, and connecting with people. Whether through design, sharing ideas or racing. For me, design is as much about curiosity and communication as it is about craft and aesthetics. If you'd like to hear more or ask any questions give me a shout!WWW…
Hi, I’m Nathan. I grew up on the Isle of Wight and now live in Long Ashton, just outside Bristol. I’ve always been drawn to creativity and problem solving, which naturally led me into the world of design. I studied Graphic Communication with Typography at university, where I specialised in Branding and Identity and I’ve been hooked ever since. Over the years, I’ve worked across both freelance and in-house roles, which has given me a good understanding of how design fits into real world teams and businesses. I’ve pitched ideas, worked closely with developers and marketers, and collaborated across departments to bring projects to life. I love the process of turning a rough idea into something clear, engaging, and genuinely useful. My focus is on branding and UI/UX design, and I enjoy creating digital experiences that not only look great but feel effortless to use. I’ve led projects from initial concepts through to launch, helping shape everything from design systems and user journeys to motion graphics and campaign assets. I’m always curious about new tools and ways of working. I’ve explored things like AI, VR, AR, and 3D printing. Not just to keep up with trends, but to see how they can genuinely improve the way people experience design. Outside of work, cycling is a huge part of my life. I’ve taken part in events across the UK and Europe, and I’d still take a muddy ride on the trails over a lazy Sunday any day. At the heart of it, I enjoy pushing myself, learning new things, and connecting with people. Whether through design, sharing ideas or racing. For me, design is as much about curiosity and communication as it is about craft and aesthetics. If you'd like to hear more or ask any questions give me a shout!…Hi, I’m Nathan. I grew up on the Isle of Wight and now live in Long Ashton, just outside Bristol. I’ve always been drawn to creativity and problem solving, which naturally led me into the world of design. I studied Graphic Communication with Typography at university, where I specialised in Branding and Identity and I’ve been hooked ever since. Over the years, I’ve worked across both freelance and in-house roles, which has given me a good understanding of how design fits into real world teams and businesses. I’ve pitched ideas, worked closely with developers and marketers, and collaborated across departments to bring projects to life. I love the process of turning a rough idea into something clear, engaging, and genuinely useful. My focus is on branding and UI/UX design, and I enjoy creating digital experiences that not only look great but feel effortless to use. I’ve led projects from initial concepts through to launch, helping shape everything from design systems and user journeys to motion graphics and campaign assets. I’m always curious about new tools and ways of working. I’ve explored things like AI, VR, AR, and 3D printing. Not just to keep up with trends, but to see how they can genuinely improve the way people experience design. Outside of work, cycling is a huge part of my life. I’ve taken part in events across the UK and Europe, and I’d still take a muddy ride on the trails over a lazy Sunday any day. At the heart of it, I enjoy pushing myself, learning new things, and connecting with people. Whether through design, sharing ideas or racing. For me, design is as much about curiosity and communication as it is about craft and aesthetics. If you'd like to hear more or ask any questions give me a shout!WWWW…
Available to hire
Hi, I’m Nathan. I grew up on the Isle of Wight and now live in Long Ashton, just outside Bristol. I’ve always been drawn to creativity and problem solving, which naturally led me into the world of design. I studied Graphic Communication with Typography at university, where I specialised in Branding and Identity and I’ve been hooked ever since.
Over the years, I’ve worked across both freelance and in-house roles, which has given me a good understanding of how design fits into real world teams and businesses. I’ve pitched ideas, worked closely with developers and marketers, and collaborated across departments to bring projects to life. I love the process of turning a rough idea into something clear, engaging, and genuinely useful.
My focus is on branding and UI/UX design, and I enjoy creating digital experiences that not only look great but feel effortless to use. I’ve led projects from initial concepts through to launch, helping shape everything from design systems and user journeys to motion graphics and campaign assets. I’m always curious about new tools and ways of working. I’ve explored things like AI, VR, AR, and 3D printing. Not just to keep up with trends, but to see how they can genuinely improve the way people experience design.
Outside of work, cycling is a huge part of my life. I’ve taken part in events across the UK and Europe, and I’d still take a muddy ride on the trails over a lazy Sunday any day.
At the heart of it, I enjoy pushing myself, learning new things, and connecting with people. Whether through design, sharing ideas or racing. For me, design is as much about curiosity and communication as it is about craft and aesthetics.
If you’d like to hear more or ask any questions give me a shout!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Education
Graphic Communication with Typography at Plymouth University
September 3, 2012 - June 30, 2016BA (Hons) Graphic Communication with Typography with a specialism in Branding and Identity
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Travel & Hospitality
HPW - Pension Portal
Hughes Price Walker is an actuarial company specialising in deferred pensions. They approached me to design a new digital portal to modernise their client experience, improve internal efficiency, and support the achievement of their strategic targets for 2025.
The objective of the project was to create a streamlined, accessible, and visually coherent platform that would serve both existing and prospective clients. The new portal was intended to reduce the time required to access pension data, lessen the administrative burden on internal staff, and help position Hughes Price Walker as a digitally capable and forward-thinking provider.
As the lead designer, I was responsible for researching, designing, and testing the new portal. I worked closely with internal stakeholders and development teams to ensure the final product addressed key operational pain points and aligned with the company’s long-term goals.
The tools I used throughout the project included FigJam for early stage planning and user flow mapping, Figma for prototyping and interface design, Illustrator and Photoshop for asset creation and image editing, Maze for usability testing, and Loom to record and share design walk-throughs with stakeholders and developers.
UX Design UI Design Visual Design Prototyping…Hughes Price Walker is an actuarial company specialising in deferred pensions. They approached me to design a new digital portal to modernise their client experience, improve internal efficiency, and support the achievement of their strategic targets for 2025.
The objective of the project was to create a streamlined, accessible, and visually coherent platform that would serve both existing and prospective clients. The new portal was intended to reduce the time required to access pension data, lessen the administrative burden on internal staff, and help position Hughes Price Walker as a digitally capable and forward-thinking provider.
As the lead designer, I was responsible for researching, designing, and testing the new portal. I worked closely with internal stakeholders and development teams to ensure the final product addressed key operational pain points and aligned with the company’s long-term goals.
The tools I used throughout the project included FigJam for early stage planning and user flow mapping, Figma for prototyping and interface design, Illustrator and Photoshop for asset creation and image editing, Maze for usability testing, and Loom to record and share design walk-throughs with stakeholders and developers.
UX Design UI Design Visual Design PrototypingWW…
Hi/Fi Design
Although Hughes Price Walker plans to undertake a broader brand refresh in the future, the portal needed to be delivered ahead of this work in response to the requirements of an existing client. This created a challenge; the interface had to modernise the experience while still working within the constraints of an existing, dated visual identity. To address this, I extended the existing colour palette to introduce a stronger sense of hierarchy, using bold, high contrast elements to draw attention to key actions and data points. The deep blue panels containing pension scheme information provide clear visual grouping and scannability, while bright yellow call-to-action buttons offer immediate visibility against the surrounding content. Typography choices focused on legibility, using consistent sizing and weight to differentiate headings, data fields, and supporting text.
In place of photography, I introduced a flexible, friendly illustration system to create visual engagement without relying on costly image sourcing or production. This decision aligned with the client’s priorities around speed and cost efficiency. The illustration style complements the simplicity of the layout, offering visual support to key content areas such as help sections and user guidance, while keeping load times low and maintaining clarity across devices. All components were designed with responsiveness and accessibility in mind, ensuring that users could interact with the portal on a range of devices without performance or legibility issues.
The final designs focused on balance; creating a professional and trustworthy visual tone that respected the existing brand, while introducing a clearer, more user-friendly interface suited to digital expectations.…Although Hughes Price Walker plans to undertake a broader brand refresh in the future, the portal needed to be delivered ahead of this work in response to the requirements of an existing client. This created a challenge; the interface had to modernise the experience while still working within the constraints of an existing, dated visual identity. To address this, I extended the existing colour palette to introduce a stronger sense of hierarchy, using bold, high contrast elements to draw attention to key actions and data points. The deep blue panels containing pension scheme information provide clear visual grouping and scannability, while bright yellow call-to-action buttons offer immediate visibility against the surrounding content. Typography choices focused on legibility, using consistent sizing and weight to differentiate headings, data fields, and supporting text.
In place of photography, I introduced a flexible, friendly illustration system to create visual engagement without relying on costly image sourcing or production. This decision aligned with the client’s priorities around speed and cost efficiency. The illustration style complements the simplicity of the layout, offering visual support to key content areas such as help sections and user guidance, while keeping load times low and maintaining clarity across devices. All components were designed with responsiveness and accessibility in mind, ensuring that users could interact with the portal on a range of devices without performance or legibility issues.
The final designs focused on balance; creating a professional and trustworthy visual tone that respected the existing brand, while introducing a clearer, more user-friendly interface suited to digital expectations.WW…
Outcome
The final design delivered a clean, responsive pension portal that addressed both client needs and user frustrations. The interface was developed to perform consistently across desktop, tablet, and mobile devices, ensuring accessibility and ease of use regardless of platform.
By extending the existing brand and incorporating a consistent illustration style, the final product remained visually cohesive while introducing a contemporary, user-centred layout. The use of high contrast elements, structured hierarchy, and concise navigation enabled users to complete key tasks with minimal friction.
The portal was delivered on time and in-line with the technical constraints set by the development team. It is now being rolled out to clients, with early feedback indicating a marked improvement in usability and a noticeable reduction in the volume of routine client enquiries.…The final design delivered a clean, responsive pension portal that addressed both client needs and user frustrations. The interface was developed to perform consistently across desktop, tablet, and mobile devices, ensuring accessibility and ease of use regardless of platform.
By extending the existing brand and incorporating a consistent illustration style, the final product remained visually cohesive while introducing a contemporary, user-centred layout. The use of high contrast elements, structured hierarchy, and concise navigation enabled users to complete key tasks with minimal friction.
The portal was delivered on time and in-line with the technical constraints set by the development team. It is now being rolled out to clients, with early feedback indicating a marked improvement in usability and a noticeable reduction in the volume of routine client enquiries.WW…
Wireframing
The design process began with a detailed exploration of user flows and structural requirements, followed by the development of low-fidelity wireframes. These initial layouts served as a foundation for understanding how users would interact with the portal and how information should be prioritised. Particular attention was given to the most common tasks clients needed to complete, such as logging in, checking pension balances, updating personal information, and downloading documentation. Each flow was designed to minimise friction and reduce the need for client support, in line with the project’s overarching aim to ease pressure on internal staff. The wireframes also helped identify potential points of confusion or inefficiency early in the process, allowing for iterative improvements before moving into visual design.…The design process began with a detailed exploration of user flows and structural requirements, followed by the development of low-fidelity wireframes. These initial layouts served as a foundation for understanding how users would interact with the portal and how information should be prioritised. Particular attention was given to the most common tasks clients needed to complete, such as logging in, checking pension balances, updating personal information, and downloading documentation. Each flow was designed to minimise friction and reduce the need for client support, in line with the project’s overarching aim to ease pressure on internal staff. The wireframes also helped identify potential points of confusion or inefficiency early in the process, allowing for iterative improvements before moving into visual design.WW…
The Challenge
Hughes Price Walker identified a number of operational and client facing challenges within their existing systems. The absence of a dedicated digital platform meant that staff were frequently required to respond to client queries manually, resulting in inefficiencies and delays. These outdated processes were not only time consuming for the internal team but also contributed to a diminished user experience for clients.
The primary goals of the business were to reduce the time staff spent answering questions and providing pension data, to improve client retention, and to become more attractive to prospective clients through a more modern and streamlined service.
For users, the limitations of the previous system were clear. Clients were required to contact Hughes Price Walker directly via email for any enquiries or data requests, often resulting in long wait times. The lack of an accessible online presence created friction, especially for users accustomed to managing their finances through digital platforms. Typical user journeys involved simple tasks such as viewing their pension balance or downloading historical data, which were previously blocked by manual processes. These challenges informed the structure and functionality of the redesigned portal.…Hughes Price Walker identified a number of operational and client facing challenges within their existing systems. The absence of a dedicated digital platform meant that staff were frequently required to respond to client queries manually, resulting in inefficiencies and delays. These outdated processes were not only time consuming for the internal team but also contributed to a diminished user experience for clients.
The primary goals of the business were to reduce the time staff spent answering questions and providing pension data, to improve client retention, and to become more attractive to prospective clients through a more modern and streamlined service.
For users, the limitations of the previous system were clear. Clients were required to contact Hughes Price Walker directly via email for any enquiries or data requests, often resulting in long wait times. The lack of an accessible online presence created friction, especially for users accustomed to managing their finances through digital platforms. Typical user journeys involved simple tasks such as viewing their pension balance or downloading historical data, which were previously blocked by manual processes. These challenges informed the structure and functionality of the redesigned portal.WW…
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