Led go-to-market strategy and brand positioning for a sustainable hybrid-protein food product, aligning marketing with health, sustainability, and innovation trends. Managed a cross-functional team of 5 across SEO, social media, email marketing, and web development. Developed influencer collaborations and multi-format content strategies for Instagram, LinkedIn, and TikTok.

Senior Brand & Communications Specialist at The Daily Star

January 1, 2021 - July 1, 2021

Designed award-winning COVID-19 and CSR campaigns recognized by WAN-IFRA and Google. Launched South Asia’s first AR-based news campaign and e-commerce platform for a media house. Led content, PR, and audience engagement strategy across digital channels.

Digital Marketing Specialist at The Daily Star

October 1, 2018 - December 1, 2020

Managed over 30 campaigns, achieving a 40% increase in audience reach. Led B2B and CSR projects, building partnerships with regional publishers and agencies. Executed influencer campaigns and launched interactive content projects.

Social Media & Content Marketeer at Mission Save Bangladesh

March 1, 2020 - September 1, 2020

Developed digital content strategies for a COVID-19 CSR campaign that boosted engagement during lockdown. Collaborated with 100 brands. Campaign recognized among INMA’s global top 10 COVID-19 initiatives.

Education

Bachelor of Business Administration at Institution of Business Administration (IBA), Jahangirnagar University

January 1, 2014 - December 31, 2018

Post-graduation in Digital Marketing at Purdue University

January 1, 2022 - December 31, 2022

Bachelor of Business Administration (Specialized in Marketing & Human Resource Management) at Institute of Business Administration, Jahangirnagar University, Bangladesh

January 11, 2030 - January 1, 2018

Postgraduate Certificate in Digital Marketing (Online) at Purdue University

January 11, 2030 - January 1, 2022