Available to hire
I’m Suranjit Ghosh, a digital and brand marketing professional with seven years of experience helping startups grow into million-dollar ventures. My work blends data-driven strategy with creative storytelling, underpinned by two master’s degrees in Marketing and Digital Marketing.
I’m especially skilled in the Irish education and real estate markets, and I thrive on building integrated campaigns that combine paid media, content, and brand development to attract, engage, and convert target audiences.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Dublin College of Advanced Studies
April 1, 2024 - PresentDevelop and execute digital marketing strategies, increasing website traffic by 26% through Google campaign and targeted content marketing. Manage social media channels (Facebook, Instagram & TikTok) growing engagement by 30% in 6 months. Reduced cost-per-acquisition (CPA) by 18% through targeted campaign optimizations. Achieved a 40% increase in lead generation through optimized digital marketing campaigns.
Digital Marketing Manager at Edison Group
March 31, 2023 - July 13, 2025Drove over 12,000 qualified leads in 18 months via Meta and Google ads, generating BDT 100M in revenue—30% of total value. Handled a $87K ad budget, delivering 7.5 crore impressions with a steady 3.5% conversion rate. Kept acquisition costs under BDT 3,500 per lead while consistently hitting MQL and SQL goals. Led social media efforts that boosted follower count by 40% and strengthened brand loyalty. Created and managed a content calendar that improved ad performance and delivery by 20%.
Assistant Manager-Marketing & Sales at Rupayan Group
June 30, 2021 - July 13, 2025Achieved a 30% increase in quarterly sales through the implementation of targeted marketing and sales strategies. Enhanced brand engagement by 40% on social media platforms through innovative content marketing and campaign optimization. Successfully reduced marketing costs by 15% while maintaining campaign effectiveness through strategic budget allocation. Played a pivotal role in launching 5+ new products, contributing to a 20% growth in market share.
Brand Media Executive at WAVEMAKER Bangladesh
April 30, 2018 - July 13, 2025Delivered a 15% increase in campaign effectiveness through optimized media planning and execution. Achieved a 20% improvement in ROI by leveraging data-driven insights and performance analysis. Secured a 25% year-on-year growth in media space sales, exceeding organizational targets. Maintained a 95% client retention rate by fostering strong relationships and delivering consistent results. Increased brand visibility by 10% through strategic SOV and NGRP optimization.
Digital Marketing Manager at Dublin College of Advanced Studies
April 1, 2024 - November 9, 2025Developed and implemented comprehensive digital marketing strategies to drive brand awareness and lead generation. Planned, managed, and optimized paid advertising campaigns across Google Ads and social media to maximize ROI. Oversaw social media channels (Facebook, Instagram, TikTok) to increase engagement, followers, and audience interaction. Monitored and analyzed website traffic, campaign performance, and marketing metrics to inform data-driven decisions. Optimized cost-per-acquisition and other KPIs to improve campaign efficiency. Collaborated with content creators and internal teams to produce targeted, high-converting marketing content. Tracked trends, industry developments, and competitor activity to refine marketing strategies and maintain competitive advantage.
Floor Assistant at Centra Temple Bar
March 1, 2024 - March 1, 2024Assisted customers on the shop floor, providing excellent service and product guidance. Managed stock replenishment, ensuring shelves were well-organized and fully stocked. Operated the cash register and handled transactions efficiently and accurately. Maintained store cleanliness and adhered to health and safety standards.
Digital Marketing Manager at Edison Group
April 30, 2023 - April 30, 2023Developed an annual strategic marketing and communications plan for Edison Real Estate Limited to spend across all communication media (digital and offline). Designed and implemented digital marketing campaigns across Facebook, Instagram, TikTok, Google, SEO, SEM, PPC, LinkedIn and local publishers. Created result-driven digital media content assets and copywriting. Developed content calendar and campaign reporting as well as analysis. Managed campaigns and social media community management plan and execution.
Assistant Manager - Marketing & Sales at Rupayan Group
June 30, 2021 - June 30, 2021Set quarterly and yearly digital marketing & promotional budgets (Offline & Online). Ran digital marketing campaigns on social media and Google Ads, as well as offline campaigns (press, TV and out-of-home). Contributed to increased brand visibility and engagement through targeted digital campaigns. Created digital content & copywriting and a content calendar. Developed actionable sales plans to achieve quarterly targets.
Brand Media Executive at WAVEMAKER Bangladesh
April 30, 2018 - April 30, 2018Developed brand media (online and offline) strategies and plans for various media. Evaluated brand performance as well as competitors’ media activity. Ensured effectiveness of media plans by maintaining better ROI, SOV and NGRP. Participated in creating short-term and long-term media strategies with clients. Identified potential customers for selling media space (offline & online).
Education
MSc at Dublin Business School, Ireland
January 1, 2023 - December 31, 2024MSc in Digital Marketing & Analytics at Dublin Business School, Ireland
January 1, 2023 - December 31, 2024Professional Diploma in Artificial Intelligence at University College of Dublin, Ireland
January 1, 2023 - December 31, 2024Qualifications
Professional Diploma in Artificial Intelligence
January 1, 2023 - December 31, 2024SEO with Squarespace (Coursera)
January 11, 2030 - July 13, 2025Digital Marketing Fundamentals (HubSpot)
January 11, 2030 - July 13, 2025Digital Marketing Strategy (HubSpot)
January 11, 2030 - July 13, 2025Google Ads
January 11, 2030 - July 13, 2025Google Tag Manager
January 11, 2030 - July 13, 2025Google Digital Garage
January 11, 2030 - July 13, 2025Google Ads Video
January 11, 2030 - July 13, 2025Google Data Studio
January 11, 2030 - July 13, 2025SEO with Squarespace
January 11, 2030 - November 9, 2025Digital Marketing Fundamentals
January 11, 2030 - November 9, 2025Digital Marketing Strategy
January 11, 2030 - November 9, 2025Google Ads
January 11, 2030 - November 9, 2025Google Tag Manager
January 11, 2030 - November 9, 2025Google Data Studio
January 11, 2030 - November 9, 2025Industry Experience
Education, Consumer Goods, Media & Entertainment, Professional Services, Retail, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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