Jesse Chukwuemeka Umeh

Led strategic marketing initiatives and cross-functional teams to achieve 33.8% year-over-year enrollment growth, contributing more than $12M in revenue. Directed digital marketing campaigns including a Black History Month campaign with 628 media placements, 218.7M audience reach, and $2.3M earned media value. Developed content marketing strategies and optimized student engagement by 236% through SEO, social media, and email marketing. Managed marketing budgets, implemented marketing automation and CRM integration to improve lead-to-enrollment conversions by 15%, and launched scholarship programs projected to generate $300K+ funding. Established brand guidelines to ensure messaging consistency and improved brand recognition by 35%.

Generated over $14.7M revenue via enrollment-driven digital marketing and performance campaigns, leading teams of 8+ marketers. Created go-to-market strategy for a new Master of Healthcare Administration program with no initial marketing budget, generating $240K+ revenue. Optimized conversion rates by 28% using A/B testing and marketing analytics, increased event attendance significantly, and improved show rates. Implemented marketing attribution models and analytics for real-time campaign optimization, reducing customer acquisition cost by 25%.

Boosted event attendance by 246%, improving enrollment yield with targeted digital campaigns. Enhanced marketing ROI by 21% through lead generation and conversion optimization. Increased program participation by 680% through community outreach and integrated marketing. Developed marketing reporting frameworks and coordinated cross-functional teams to align marketing with institutional goals.