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Hi, I'm Jesse Chukwuemeka Umeh, a seasoned Marketing Executive and Brand Strategist with over 11 years of experience driving revenue growth and digital marketing transformations. I've had the privilege of leading innovative marketing campaigns that have generated millions in revenue and significantly boosted student enrollments. I enjoy collaborating with cross-functional teams to build sustainable growth frameworks and enact data-driven strategies that deliver measurable outcomes. I specialize in performance marketing, customer acquisition, and brand management across diverse sectors including higher education, nonprofits, and startups. When I'm not strategizing the next big campaign, I love mentoring emerging marketing professionals and developing student-led initiatives to bridge education and real-world marketing experience.…Hi, I'm Jesse Chukwuemeka Umeh, a seasoned Marketing Executive and Brand Strategist with over 11 years of experience driving revenue growth and digital marketing transformations. I've had the privilege of leading innovative marketing campaigns that have generated millions in revenue and significantly boosted student enrollments. I enjoy collaborating with cross-functional teams to build sustainable growth frameworks and enact data-driven strategies that deliver measurable outcomes. I specialize in performance marketing, customer acquisition, and brand management across diverse sectors including higher education, nonprofits, and startups. When I'm not strategizing the next big campaign, I love mentoring emerging marketing professionals and developing student-led initiatives to bridge education and real-world marketing experience.

Jesse Chukwuemeka Umeh

Creative Director, Growth Marketer, Brand Strategist, +4

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Hi, I'm Jesse Chukwuemeka Umeh, a seasoned Marketing Executive and Brand Strategist with over 11 years of experience driving revenue growth and digital marketing transformations. I've had the privilege of leading innovative marketing campaigns that have generated millions in revenue and significantly boosted student enrollments. I enjoy collaborating with cross-functional teams to build sustainable growth frameworks and enact data-driven strategies that deliver measurable outcomes. I specialize in performance marketing, customer acquisition, and brand management across diverse sectors including higher education, nonprofits, and startups. When I'm not strategizing the next big campaign, I love mentoring emerging marketing professionals and developing student-led initiatives to bridge education and real-world marketing experience.…Hi, I'm Jesse Chukwuemeka Umeh, a seasoned Marketing Executive and Brand Strategist with over 11 years of experience driving revenue growth and digital marketing transformations. I've had the privilege of leading innovative marketing campaigns that have generated millions in revenue and significantly boosted student enrollments. I enjoy collaborating with cross-functional teams to build sustainable growth frameworks and enact data-driven strategies that deliver measurable outcomes. I specialize in performance marketing, customer acquisition, and brand management across diverse sectors including higher education, nonprofits, and startups. When I'm not strategizing the next big campaign, I love mentoring emerging marketing professionals and developing student-led initiatives to bridge education and real-world marketing experience.

Available to hire

Hi, I’m Jesse Chukwuemeka Umeh, a seasoned Marketing Executive and Brand Strategist with over 11 years of experience driving revenue growth and digital marketing transformations. I’ve had the privilege of leading innovative marketing campaigns that have generated millions in revenue and significantly boosted student enrollments. I enjoy collaborating with cross-functional teams to build sustainable growth frameworks and enact data-driven strategies that deliver measurable outcomes.

I specialize in performance marketing, customer acquisition, and brand management across diverse sectors including higher education, nonprofits, and startups. When I’m not strategizing the next big campaign, I love mentoring emerging marketing professionals and developing student-led initiatives to bridge education and real-world marketing experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Brand & Innovation at Jessup University

December 1, 2024 - June 22, 2024

Led strategic marketing initiatives and cross-functional teams to achieve 33.8% year-over-year enrollment growth, contributing more than $12M in revenue. Directed digital marketing campaigns including a Black History Month campaign with 628 media placements, 218.7M audience reach, and $2.3M earned media value. Developed content marketing strategies and optimized student engagement by 236% through SEO, social media, and email marketing. Managed marketing budgets, implemented marketing automation and CRM integration to improve lead-to-enrollment conversions by 15%, and launched scholarship programs projected to generate $300K+ funding. Established brand guidelines to ensure messaging consistency and improved brand recognition by 35%.

Director of Growth Marketing at Jessup University

April 1, 2024 - November 30, 2024

Generated over $14.7M revenue via enrollment-driven digital marketing and performance campaigns, leading teams of 8+ marketers. Created go-to-market strategy for a new Master of Healthcare Administration program with no initial marketing budget, generating $240K+ revenue. Optimized conversion rates by 28% using A/B testing and marketing analytics, increased event attendance significantly, and improved show rates. Implemented marketing attribution models and analytics for real-time campaign optimization, reducing customer acquisition cost by 25%.

Assistant Director of Marketing at Jessup University

November 1, 2022 - March 31, 2024

Boosted event attendance by 246%, improving enrollment yield with targeted digital campaigns. Enhanced marketing ROI by 21% through lead generation and conversion optimization. Increased program participation by 680% through community outreach and integrated marketing. Developed marketing reporting frameworks and coordinated cross-functional teams to align marketing with institutional goals.

Marketing Manager at Center for Father & Families

January 1, 2019 - December 31, 2020

Secured over $60K in donations through digital marketing and online fundraising. Increased website traffic by 73% and social media engagement by 182% through SEO and paid campaigns. Grew brand engagement by 40% across multiple locations and established corporate partnerships valued over $100K. Implemented CRM and automation increasing donor retention by 32%, and used data-driven models to optimize marketing spend.

Founder & CEO at UMEH Agency

January 1, 2017 - December 31, 2024

Founded and scaled a growth marketing and branding consultancy focusing on purpose-driven organizations, managing P&L and achieving consistent profitability. Delivered measurable marketing results for faith-based organizations, startups, and small businesses generating significant ROI, increased social media engagement, and improved client revenue streams through strategic marketing execution.