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I am Martina Forte, an e-commerce and marketing specialist with a strong background in the fashion industry, focused on optimizing catalogues, managing campaigns, and driving brand growth. I love turning insights into action through data-driven decisions and creative collaboration. I'm an enthusiastic team player who believes that success comes from blending strategic thinking with great teamwork, and I enjoy building strong partnerships across boutiques, markets, and brands to deliver exceptional results.…I am Martina Forte, an e-commerce and marketing specialist with a strong background in the fashion industry, focused on optimizing catalogues, managing campaigns, and driving brand growth. I love turning insights into action through data-driven decisions and creative collaboration. I'm an enthusiastic team player who believes that success comes from blending strategic thinking with great teamwork, and I enjoy building strong partnerships across boutiques, markets, and brands to deliver exceptional results.

Martina Forte

Merchandiser, Digital Marketer, SEO Expert, +7

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I am Martina Forte, an e-commerce and marketing specialist with a strong background in the fashion industry, focused on optimizing catalogues, managing campaigns, and driving brand growth. I love turning insights into action through data-driven decisions and creative collaboration. I'm an enthusiastic team player who believes that success comes from blending strategic thinking with great teamwork, and I enjoy building strong partnerships across boutiques, markets, and brands to deliver exceptional results.…I am Martina Forte, an e-commerce and marketing specialist with a strong background in the fashion industry, focused on optimizing catalogues, managing campaigns, and driving brand growth. I love turning insights into action through data-driven decisions and creative collaboration. I'm an enthusiastic team player who believes that success comes from blending strategic thinking with great teamwork, and I enjoy building strong partnerships across boutiques, markets, and brands to deliver exceptional results.

Available to hire

I am Martina Forte, an e-commerce and marketing specialist with a strong background in the fashion industry, focused on optimizing catalogues, managing campaigns, and driving brand growth. I love turning insights into action through data-driven decisions and creative collaboration.

I’m an enthusiastic team player who believes that success comes from blending strategic thinking with great teamwork, and I enjoy building strong partnerships across boutiques, markets, and brands to deliver exceptional results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

German

Beginner

Russian

Beginner

Work Experience

Marketplace Key Account Manager at Miinto Group

December 1, 2020 - August 1, 2022

Responsible for Italian boutiques' partnership growth; monitored boutiques' operations efficiency, profitability, and NPS; optimized assortment by matching Scandinavian market demand and trends.

B2B E-commerce Merchandising & Marketing Coordinator at Max Mara Fashion Group

June 1, 2017 - December 1, 2020

Buying overview and stock levels monitoring for in-season reassortments; coordinated E-commerce B2B media plans and performance reviews.

WRTW Retail Merchandiser at Gucci

August 1, 2022 - January 1, 2023

Referent for global e-commerce and retail business; supported omnichannel strategy; monitored sales/stock performance and adapted homepage rotation to regional markets.

E-commerce & Merchandising Executive at VF Group

June 1, 2023 - July 1, 2025

Group's e-commerce specialist contributing to growth; analyzed online sales performance to improve UX and conversions; aligned with retail merchandising and marketing teams; supported the launch and growth of sarto.com.mt and a fashion marketplace.

Malta Digital Marketing Executive at Bullshark

July 1, 2015 - Present

Coordinating digital strategies across brands and clients; manage SEO, websites, social media content and marketing calendars; collaborate with creatives and media buyers to boost performance.

E-commerce & Merchandising Executive at Gucci

August 1, 2022 - January 31, 2023

Referent for global E-commerce DOS retail business; supporting retail clusters’ definition and omnichannel strategy; monitoring sales/stock performance and aligning with regional teams to identify key market trends and adapting brand guidelines to locally relevant homepage rotation.

E-commerce & Merchandising Executive at VGROUP (SARTO Boutique & Samsonite Malta)

June 1, 2023 - July 31, 2025

Group’s e-commerce manager; contributing to e-commerce channel growth; analyzing online sales performance to enhance UX and conversions, optimizing the omnichannel strategy, and aligning with retail merchandising and marketing teams; following the relaunch and growth of SARTO’s fashion luxury boutique website.