Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Results-driven Web Analytics and Digital Marketing professional with extensive experience in Adobe Analytics, Adobe Target, Google Analytics, and Google Tag Manager. Expert in designing, implementing, and optimizing tracking and experimentation frameworks to improve website performance and customer experience while transforming data into actionable business insights. Highly effective in cross-functional environments, translating complex business and technical requirements into scalable, production-ready implementations. Proven at improving tagging, data quality, analytics governance, and experimentation practices. Strong communicator who builds executive-ready dashboards and performance reporting in Tableau and Power BI to drive decision-making.…Results-driven Web Analytics and Digital Marketing professional with extensive experience in Adobe Analytics, Adobe Target, Google Analytics, and Google Tag Manager. Expert in designing, implementing, and optimizing tracking and experimentation frameworks to improve website performance and customer experience while transforming data into actionable business insights. Highly effective in cross-functional environments, translating complex business and technical requirements into scalable, production-ready implementations. Proven at improving tagging, data quality, analytics governance, and experimentation practices. Strong communicator who builds executive-ready dashboards and performance reporting in Tableau and Power BI to drive decision-making.

Armina Fadaei

Web Developer, Front-End Developer, Programmer, +5





Results-driven Web Analytics and Digital Marketing professional with extensive experience in Adobe Analytics, Adobe Target, Google Analytics, and Google Tag Manager. Expert in designing, implementing, and optimizing tracking and experimentation frameworks to improve website performance and customer experience while transforming data into actionable business insights. Highly effective in cross-functional environments, translating complex business and technical requirements into scalable, production-ready implementations. Proven at improving tagging, data quality, analytics governance, and experimentation practices. Strong communicator who builds executive-ready dashboards and performance reporting in Tableau and Power BI to drive decision-making.…Results-driven Web Analytics and Digital Marketing professional with extensive experience in Adobe Analytics, Adobe Target, Google Analytics, and Google Tag Manager. Expert in designing, implementing, and optimizing tracking and experimentation frameworks to improve website performance and customer experience while transforming data into actionable business insights. Highly effective in cross-functional environments, translating complex business and technical requirements into scalable, production-ready implementations. Proven at improving tagging, data quality, analytics governance, and experimentation practices. Strong communicator who builds executive-ready dashboards and performance reporting in Tableau and Power BI to drive decision-making.

Available to hire

Results-driven Web Analytics and Digital Marketing professional with extensive experience in Adobe Analytics, Adobe Target, Google Analytics, and Google Tag Manager. Expert in designing, implementing, and optimizing tracking and experimentation frameworks to improve website performance and customer experience while transforming data into actionable business insights.

Highly effective in cross-functional environments, translating complex business and technical requirements into scalable, production-ready implementations. Proven at improving tagging, data quality, analytics governance, and experimentation practices. Strong communicator who builds executive-ready dashboards and performance reporting in Tableau and Power BI to drive decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Web Analytics & Strategy Developer at Canadian Tire

June 1, 2023 - Present

Led enhancements and optimizations for a custom-themed e-commerce website, improving site performance, UX, and content scalability while maintaining brand and design standards. Implemented and supported new content and blog capabilities to enable marketing and content strategy execution. Troubleshot and resolved front-end and tracking-related issues impacting performance, user experience, and data quality. Collaborated with cross-functional teams on platform evolution and roadmap planning, including platform upgrade and migration readiness initiatives. Ensured web implementations aligned with enterprise e-commerce best practices, accessibility standards, and brand governance. Supported expansion initiatives by validating site readiness, localization impacts, tracking coverage, and performance implications. Delivered high-priority requests in fast-paced environments while managing multiple workstreams and stakeholder expectations.

Web Optimization Manager at TD Bank

January 1, 2021 - June 1, 2023

Collaborated with cross-functional teams to enhance customer experience and ensure effective campaign execution. Spearheaded targeted email marketing campaigns and developed responsive HTML/CSS email templates. Utilized platforms such as Adobe Campaign, Adobe Target, and Analytics to generate and test code in staging and production. Led website optimization efforts for web and mobile, managed digital banner placements across channels, and monitored campaign performance to derive actionable insights. Implemented audience segmentation strategies and ensured accurate tracking and data quality across digital initiatives.

Web Analytics Developer at Rogers

January 1, 2019 - December 1, 2020

Developed and maintained web applications using HTML, CSS, and JavaScript. Supported enhancements and maintenance of a Shopify-based e-commerce site, collaborating with marketing and development teams on platform improvements and migrations. Used browser dev tools to troubleshoot web APIs and participated in Agile processes using JIRA/Confluence to track tasks.