Intimideer mij niet

The Municipality of Breda commissioned a rebrand of Intimideer Mij Niet to create a platform that feels safer, more accessible, and empowering. Especially for young women and LGBTQIA+ individuals. The previous identity didn’t resonate with the target audience and lacked emotional depth.Together with UX designer Zainab Al Jabara, I conducted in-depth research into the target group, visual tone, accessibility, and color psychology. This formed the foundation for a rebrand that not only informs but truly connects.