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I am a seasoned professional with many years of experience managing digital marketing and communication strategies for both B2B and B2C markets. I specialize in Social Media Marketing, Online Advertising, SEO, Content Marketing, ECommerce, and Customer Relationship Management. I also have a strong command of English, Portuguese, and Spanish, which helps me engage with a broad client base. Over my career, I've had the opportunity to lead digital marketing projects, develop e-commerce platforms, and support client portfolio growth through targeted online communication strategies. I enjoy sharing my knowledge through training sessions and working collaboratively with agencies and companies to deliver impactful marketing results.…I am a seasoned professional with many years of experience managing digital marketing and communication strategies for both B2B and B2C markets. I specialize in Social Media Marketing, Online Advertising, SEO, Content Marketing, ECommerce, and Customer Relationship Management. I also have a strong command of English, Portuguese, and Spanish, which helps me engage with a broad client base. Over my career, I've had the opportunity to lead digital marketing projects, develop e-commerce platforms, and support client portfolio growth through targeted online communication strategies. I enjoy sharing my knowledge through training sessions and working collaboratively with agencies and companies to deliver impactful marketing results.

Massimo Scarpelli

Digital Marketer, Marketing Strategist, SEO Expert, +2

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I am a seasoned professional with many years of experience managing digital marketing and communication strategies for both B2B and B2C markets. I specialize in Social Media Marketing, Online Advertising, SEO, Content Marketing, ECommerce, and Customer Relationship Management. I also have a strong command of English, Portuguese, and Spanish, which helps me engage with a broad client base. Over my career, I've had the opportunity to lead digital marketing projects, develop e-commerce platforms, and support client portfolio growth through targeted online communication strategies. I enjoy sharing my knowledge through training sessions and working collaboratively with agencies and companies to deliver impactful marketing results.…I am a seasoned professional with many years of experience managing digital marketing and communication strategies for both B2B and B2C markets. I specialize in Social Media Marketing, Online Advertising, SEO, Content Marketing, ECommerce, and Customer Relationship Management. I also have a strong command of English, Portuguese, and Spanish, which helps me engage with a broad client base. Over my career, I've had the opportunity to lead digital marketing projects, develop e-commerce platforms, and support client portfolio growth through targeted online communication strategies. I enjoy sharing my knowledge through training sessions and working collaboratively with agencies and companies to deliver impactful marketing results.

Available to hire

I am a seasoned professional with many years of experience managing digital marketing and communication strategies for both B2B and B2C markets. I specialize in Social Media Marketing, Online Advertising, SEO, Content Marketing, ECommerce, and Customer Relationship Management. I also have a strong command of English, Portuguese, and Spanish, which helps me engage with a broad client base.

Over my career, I’ve had the opportunity to lead digital marketing projects, develop e-commerce platforms, and support client portfolio growth through targeted online communication strategies. I enjoy sharing my knowledge through training sessions and working collaboratively with agencies and companies to deliver impactful marketing results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Portuguese

Fluent

Italian

Fluent

Work Experience

Digital Marketing Manager at MS

March 1, 2021 - Present

Responsible for delivering digital marketing services to direct clients and collaborating with multiple industry companies. Experienced in creating online communication strategies, managing E-Commerce activities, website development, content marketing, SEO, SEM, social media marketing, email marketing, CRM, and brand marketing. Also acted as a trainer.

Digital Marketing Manager at WM

March 4, 2021 - August 1, 2025

Led digital marketing services for clients with a focus on content marketing, e-commerce, website development, SEO, social media marketing, SEM, email marketing, CRM, and brand marketing. Provided training collaborations and supported client portfolio development and consolidation.

Sales Area Manager at Vipal Europe

August 31, 2015 - August 1, 2025

Developed and maintained client portfolios across Italy, France, and Benelux for a multinational rubber manufacturing company. Provided support for coordinating marketing activities in Europe.

Sales & Marketing Manager at A.Z. Trasporti

October 1, 2013 - August 1, 2025

Developed client portfolio in Italy and abroad, managed communication and marketing activities including CRM, website, SEO, SEA, and direct marketing. Held direct responsibility for customer service staff.

Marketing Manager at BCA Italia

February 1, 2012 - August 1, 2025

Supervised marketing and sales team (8 people), managed portfolio development for Italy and abroad, oversaw customer care, and managed the web portal for automotive auction services. Executed marketing communications, advertising campaigns, promotional events, SEO, SEM, content marketing, and social media marketing.

Marketing Manager at Mind Consulting Italia

January 1, 2010 - August 1, 2025

Managed a team of 10 marketing professionals. Responsibilities included client portfolio profiling and development, brand management, e-recruitment, corporate communication, marketing campaigns and events, content marketing, SEO, direct marketing. Led digital marketing consultancy services in B2B markets.

Customer Care Officer at Ducati Motor Holding

September 1, 2001 - August 1, 2025

Provided post-sales support to international customers.

Import-Export Manager at Action Export

March 1, 2001 - August 1, 2025

Managed commercial relations for import-export activities between South America and Europe.

Sales Representative at World Travels

June 1, 1999 - August 1, 2025

Managed and developed client base for tour operator; assisted direction.

P.R. at Costa Crociere spa

May 1, 1998 - August 1, 2025

Provided entertainment services on international cruises across Europe, Caribbean, and South America.

Agente assicurativo at Fondiaria Assicurazioni

May 1, 1996 - August 1, 2025

Managed and developed client relations within a regional agency.

Education

Degree in Marketing and Communication at Università di Modena and Reggio Emilia

January 1, 2007 - December 31, 2011

Diploma of electrotechnical technician at I.T.I.S. Silvano Fedi

January 1, 1984 - December 31, 1990

Laurea at Università di Modena and Reggio Emilia

January 1, 2007 - December 31, 2011

High School Diploma at I.T.I.S. Silvano Fedi

January 1, 1984 - December 31, 1990