Digital & Marketing Lead - Brand, Loyalty, Mobile Apps & Website at McDonald's

Lead all the brand pillars and communication strategy in the form of campaigns/DVCs/TVCs and PR on all digital/social channels. Worked with agency and brand teams to solidify concepts, direction, business objectives, and execution ideas. Collaborated on digital alliances with banks, Master Card, and other retail/tech brands for mutual strategies. Managed McDelivery and McDonald's Mobile Apps portfolio, overseeing sales targets, UI/UX, features, and advancements to improve sales and convenience. Created sales and growth strategies for mobile apps and programs to deliver continued growth. Built and executed data-driven audience strategies for CRM targeting and Paid Media. Developed personalized e-CRM strategies for mobile apps and websites for growth and retention leveraging data optimization. Deployed and led tech enhancements for Mobile Apps, Websites, and Digital Merchandise, driving the brand on digital platforms, including digital sales, loyalty programs, and e-commerce across mobil