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Hi, I'm Dominic Nguyen, an experienced Brand and Creative Strategist with over a decade of transforming business challenges into visual stories that engage and drive results. I specialize in creating strategic brand identities and marketing campaigns that increase customer engagement, online traffic, and brand loyalty. I'm passionate about blending creativity with data-driven insights to develop compelling solutions that make an impact. Throughout my career, I've collaborated with diverse teams and industries, producing innovative designs ranging from eLearning assets to award-winning trade show environments. I love working on projects that challenge me to think creatively and strategically, and I always strive to deliver high-quality visual experiences that are both beautiful and purposeful.…Hi, I'm Dominic Nguyen, an experienced Brand and Creative Strategist with over a decade of transforming business challenges into visual stories that engage and drive results. I specialize in creating strategic brand identities and marketing campaigns that increase customer engagement, online traffic, and brand loyalty. I'm passionate about blending creativity with data-driven insights to develop compelling solutions that make an impact. Throughout my career, I've collaborated with diverse teams and industries, producing innovative designs ranging from eLearning assets to award-winning trade show environments. I love working on projects that challenge me to think creatively and strategically, and I always strive to deliver high-quality visual experiences that are both beautiful and purposeful.

Dominic Nguyen

Graphic Designer, Brand Strategist, Brand Designer, +2

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Hi, I'm Dominic Nguyen, an experienced Brand and Creative Strategist with over a decade of transforming business challenges into visual stories that engage and drive results. I specialize in creating strategic brand identities and marketing campaigns that increase customer engagement, online traffic, and brand loyalty. I'm passionate about blending creativity with data-driven insights to develop compelling solutions that make an impact. Throughout my career, I've collaborated with diverse teams and industries, producing innovative designs ranging from eLearning assets to award-winning trade show environments. I love working on projects that challenge me to think creatively and strategically, and I always strive to deliver high-quality visual experiences that are both beautiful and purposeful.…Hi, I'm Dominic Nguyen, an experienced Brand and Creative Strategist with over a decade of transforming business challenges into visual stories that engage and drive results. I specialize in creating strategic brand identities and marketing campaigns that increase customer engagement, online traffic, and brand loyalty. I'm passionate about blending creativity with data-driven insights to develop compelling solutions that make an impact. Throughout my career, I've collaborated with diverse teams and industries, producing innovative designs ranging from eLearning assets to award-winning trade show environments. I love working on projects that challenge me to think creatively and strategically, and I always strive to deliver high-quality visual experiences that are both beautiful and purposeful.

Available to hire

Hi, I’m Dominic Nguyen, an experienced Brand and Creative Strategist with over a decade of transforming business challenges into visual stories that engage and drive results. I specialize in creating strategic brand identities and marketing campaigns that increase customer engagement, online traffic, and brand loyalty. I’m passionate about blending creativity with data-driven insights to develop compelling solutions that make an impact.

Throughout my career, I’ve collaborated with diverse teams and industries, producing innovative designs ranging from eLearning assets to award-winning trade show environments. I love working on projects that challenge me to think creatively and strategically, and I always strive to deliver high-quality visual experiences that are both beautiful and purposeful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand & Creative Strategist | Graphic Designer - Freelance at MyInteractive

January 1, 2024 - June 18, 2024

Lead brand strategy and creative development across digital and print platforms for nonprofit and government clients, aligning visual direction with client missions and campaign objectives. Designed and developed engaging eLearning assets, including interactive modules, instructional graphics, visual aids, and presentation decks to support online education and training programs. Partnered with subject matter experts and instructional designers to deliver visually compelling learning materials that improved user comprehension and retention. Created visual identities and full branding systems including logos, typography, iconography, and usage guidelines. Produced accessible, WCAG-compliant assets for web and mobile platforms to ensure inclusivity. Collaborated closely with developers, content strategists, and account managers to deliver seamless, user-focused digital experiences. Executed integrated campaigns through websites, digital ads, social content, and print collateral. Supported

Senior Graphic Designer | Creative Lead at CTS Cement Manufacturing Corporation

May 6, 2013 - June 14, 2024

Led 360° marketing campaigns integrating digital, print, and experiential strategies to strengthen market positioning across multiple brands. Developed data-driven creative strategies boosting customer engagement by 20% and improving conversion rates by 15%. Created award-winning trade show environments increasing lead generation by 50%. Spearheaded responsive website redesign improving UX metrics and increasing online engagement by 25%. Leveraged AI and machine learning tools to streamline workflows and personalize user experiences, resulting in a 30% improvement in campaign performance. Designed infographics and data visualizations simplifying technical content, contributing to a 10% rise in sales. Developed and led visual identity and packaging redesigns featured nationally, boosting brand recognition and customer satisfaction by 15%. Established comprehensive design systems and style guides ensuring brand consistency. Directed cross-functional creative teams to align designs with

Graphic Designer | Print Production Artist at Trisoft Graphics, Inc.

January 1, 2008 - January 1, 2013

Implemented quality control processes achieving a 99% error-free rate for production files. Developed streamlined file preparation workflows improving project efficiency by 20%. Managed complex pre-press production requirements including color separation, trapping, and specialized printing techniques.

Brand & Creative Strategist | Graphic Designer - Freelance at MyInteractive

January 1, 2024 - June 20, 2024

Lead brand strategy and creative development across digital and print platforms for nonprofit and government clients, aligning visual direction with client missions and campaign objectives. Designed and developed engaging eLearning assets, including interactive modules, instructional graphics, visual aids, and presentation decks to support online education and training programs. Partnered with subject matter experts and instructional designers to deliver visually compelling learning materials that improved user comprehension and retention. Created visual identities and full branding systems, including logos, typography, iconography, and usage guidelines for a variety of clients and campaigns. Produced accessible, WCAG-compliant assets for web and mobile platforms to ensure inclusivity and broad audience reach. Collaborated closely with developers, content strategists, and account managers to deliver seamless, user-focused digital experiences. Executed integrated campaigns through websi

Senior Graphic Designer | Creative Leader at CTS Cement Manufacturing Corporation

January 1, 2013 - January 1, 2024

Led 360° marketing campaigns across multiple brands, integrating digital, print, and experiential strategies to strengthen market positioning. Developed data-driven creative strategies that boosted customer engagement by 20% and improved conversion rates by 15%. Created award-winning trade show environments that increased lead generation by 50% and directly influenced the sales pipeline. Spearheaded a responsive website redesign that improved UX metrics and increased online engagement by 25%. Leveraged AI and machine learning tools to streamline workflows and personalize user experiences, resulting in a 30% improvement in campaign performance. Designed impactful infographics and data visualizations that simplified complex technical content, contributing to a 10% rise in sales. Developed and led the visual identity and packaging redesign for Rapid Set and Komponent brands, featured nationally at Home Depot and major retailers, boosting brand recognition and customer satisfaction by 15%

Graphic Designer | Print Production Artist at Trisoft Graphics, Inc.

January 1, 2008 - January 1, 2013

Implemented quality control processes that maintained a 99% error-free rate for all production files. Developed streamlined file preparation workflows that improved project efficiency by 20%. Managed complex pre-press production requirements including color separation, trapping, and specialized printing techniques.

Print Production Artist at WS Packaging Group

January 1, 2004 - January 1, 2008

Executed detailed pre-press file preparation for diverse packaging and label products. Performed advanced color management, trapping, and registration for complex printing requirements. Collaborated with clients to resolve technical design challenges and optimize files for production.