Storytelling is my passion. I love combining big ideas with nuanced execution. Surprise, simplicity, and attention to detail are the foundations of my concepts and designs. I have conceptualized and executed national campaigns and product launches for Target, Marc Jacobs Beauty, and Eileen Fisher. I specialize in all aspects of print and package design for luxury beauty and retail clients, bringing a strategic eye and a tactile sensibility to every project.
I thrive in collaboration with forward-thinking leaders and foster a team-first mindset to bring bold ideas to life. Rooted in years of advertising experience, I also maintain a sculpture practice that keeps my creativity curious and hands-on. Outside of work, I enjoy dancing hula and riding horses for extra-good times.
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Created a kiosk concept that was installed at Grand Central terminal in New York City for the launch of Threshold Home. The Dollhouse was furnished with all Threshold products and QR codes accompanied them for immediate purchase. An interactive and self-guided shopping experience.
Brand identity and Art direction for photography e-commerce and social.
Line of home fragrance based on her urban minimalist aesthetic.
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