Hi, I'm Alabi Marvellous, an experienced Email Marketing Specialist passionate about creating impactful campaigns that boost audience engagement and drive conversions. I love collaborating with design and content teams to ensure brand consistency and deliver messages that truly resonate with the audience. With years of experience managing email marketing from strategy to execution and analysis, I excel at optimizing email flows, conducting A/B testing, and using data to improve campaign performance. I’m always eager to leverage my skills to help brands grow and connect with their customers more effectively.…

Alabi Marvellous

5.0 (1 review)

Hi, I'm Alabi Marvellous, an experienced Email Marketing Specialist passionate about creating impactful campaigns that boost audience engagement and drive conversions. I love collaborating with design and content teams to ensure brand consistency and deliver messages that truly resonate with the audience. With years of experience managing email marketing from strategy to execution and analysis, I excel at optimizing email flows, conducting A/B testing, and using data to improve campaign performance. I’m always eager to leverage my skills to help brands grow and connect with their customers more effectively.…

Available to hire

Hi, I’m Alabi Marvellous, an experienced Email Marketing Specialist passionate about creating impactful campaigns that boost audience engagement and drive conversions. I love collaborating with design and content teams to ensure brand consistency and deliver messages that truly resonate with the audience.

With years of experience managing email marketing from strategy to execution and analysis, I excel at optimizing email flows, conducting A/B testing, and using data to improve campaign performance. I’m always eager to leverage my skills to help brands grow and connect with their customers more effectively.

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Language

English
Fluent

Work Experience

Mailchimp Marketing Manager at InsuranceMD
January 1, 2021 - December 31, 2023
Strategized, executed, and assessed email marketing campaigns to bolster customer acquisition and retention efforts. Achieved outstanding results with a 40% surge in open rates and 25% increase in click-through rates by optimizing email content and subject lines. Conducted A/B tests to refine email performance and generated comprehensive reports for data-driven decision-making. Collaborated with design and content teams to reinforce brand identity.
Klaviyo Assistant at The Master Herbalist & Simple Drawerliners
January 1, 2022 - December 31, 2023
Reviewed and optimized email workflows and template designs to enhance engagement. Managed email campaigns, resulting in a 20% increase in customer retention and a 15% boost in conversion rates. Segmented email lists and collaborated closely with the CEO to craft compelling email content and CTA elements, leading to increased click-through rates. Established and monitored weekly newsletters and contributed to product launches and seasonal sales marketing.
Klaviyo Manager at Good Day Scents
January 1, 2024 - June 7, 2024
Completed setup of Klaviyo account including domain authentication and syncing with Wix store. Conducted comprehensive A/B tests on subject lines, content, and visuals, consistently improving campaign metrics. Managed email lists and performed in-depth campaign data analysis for data-driven decisions. Crafted compelling email copy and CTA buttons, leading to a 10% increase in click-through rates. Monitored sales metrics and ad sales performance.
Email Marketing Manager at The Biker Boutique
January 1, 2023 - June 7, 2024
Played a pivotal role in planning and executing email marketing campaigns to promote product launches and seasonal sales. Managed workflows, email lists, and content creation to enhance customer engagement and drive conversions.

Education

BSc. at Obafemi Awolowo University
January 1, 2015 - December 31, 2019

Qualifications

Klaviyo product certificate
February 1, 2023 - August 31, 2024

Industry Experience

Retail, Consumer Goods, Professional Services
    paper Klaviyo email design

    I worked on designing an email campaign on klaviyo for a health & wellness business

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