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Hi, I’m Sushma Ashok—a fashion designer and freelance illustrator with a solid track record in concept development, fashion illustration, and digital content creation. I love turning ideas into polished, market-ready designs and compelling visuals that tell a story. From designing end-to-end collections and managing suppliers to creating engaging online tutorials, I bring a mix of creative flair and practical project management. I’m always exploring new styles and techniques to keep my work fresh and on-brand, while delivering high-quality results across fashion and digital media.…Hi, I’m Sushma Ashok—a fashion designer and freelance illustrator with a solid track record in concept development, fashion illustration, and digital content creation. I love turning ideas into polished, market-ready designs and compelling visuals that tell a story. From designing end-to-end collections and managing suppliers to creating engaging online tutorials, I bring a mix of creative flair and practical project management. I’m always exploring new styles and techniques to keep my work fresh and on-brand, while delivering high-quality results across fashion and digital media.

Sushma Ashok

Designer, Illustrator, Costume Designer, +3

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Hi, I’m Sushma Ashok—a fashion designer and freelance illustrator with a solid track record in concept development, fashion illustration, and digital content creation. I love turning ideas into polished, market-ready designs and compelling visuals that tell a story. From designing end-to-end collections and managing suppliers to creating engaging online tutorials, I bring a mix of creative flair and practical project management. I’m always exploring new styles and techniques to keep my work fresh and on-brand, while delivering high-quality results across fashion and digital media.…Hi, I’m Sushma Ashok—a fashion designer and freelance illustrator with a solid track record in concept development, fashion illustration, and digital content creation. I love turning ideas into polished, market-ready designs and compelling visuals that tell a story. From designing end-to-end collections and managing suppliers to creating engaging online tutorials, I bring a mix of creative flair and practical project management. I’m always exploring new styles and techniques to keep my work fresh and on-brand, while delivering high-quality results across fashion and digital media.

Available to hire

Hi, I’m Sushma Ashok—a fashion designer and freelance illustrator with a solid track record in concept development, fashion illustration, and digital content creation. I love turning ideas into polished, market-ready designs and compelling visuals that tell a story.

From designing end-to-end collections and managing suppliers to creating engaging online tutorials, I bring a mix of creative flair and practical project management. I’m always exploring new styles and techniques to keep my work fresh and on-brand, while delivering high-quality results across fashion and digital media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Designer and Procurement specialist at WMEN THE LABEL

September 1, 2017 - October 31, 2018

Drove design and production management efforts that improved sustainability outcomes by 15%. Implemented travel planning for supplier visits, reducing travel expenses by 10%.

Assistant Designer at APPARELLYY

January 1, 2019 - October 31, 2020

Coordinated with suppliers and vendors to ensure timely deliveries and quality control. Assisted in organizing over 5 fashion exhibitions, boosting event foot traffic by 25%. Engaged with customers to suggest complementary pieces and accessories. Delivered design presentations to clients and buyers, leading to a 20% rise in new client acquisitions. Streamlined meeting scheduling with vendors, reducing scheduling conflicts by 30%.

E-Commerce Associate at FALCONS

August 1, 2019 - September 30, 2021

Collaborated with team members to ensure cohesive and effective website content. Developed content strategies that boosted website traffic by 30% while aligning with brand objectives. Managed inventory, order processing, and shipping logistics, ensuring a 100% on-time delivery rate. Optimized expense reports and administrative tasks using Concur, achieving 100% compliance in financial processes.

Designer and Procurement Specialist at Women The Label

September 1, 2017 - October 1, 2018

Oversaw end-to-end design and development for an Australian brand's coral reef-inspired silk clothing capsule collection. Conducted market research and developed a size guide for diverse body types. Managed prototype production using polyester crepe, organized fittings with Australian models, and iterated size adjustments. Coordinated fabric manufacturing, supervised fabric quality across multiple sites in India, and selected threads, embellishments, and linings for garment finishing. Ensured sustainable packaging materials and reusable bags. Handled export logistics, documentation, and customs compliance. Boosted brand visibility through dynamic content and storytelling on social media.

Assistant Designer at APPARELLY

January 1, 2019 - October 1, 2020

Created innovative designs for traditional and contemporary Indian fashion, including bridal wear, ethnic wear, and fusion wear. Coordinated with suppliers, manufacturers, and vendors to ensure timely delivery and quality control of materials and products. Attended fittings to ensure finishing details; assisted in developing the overall concept and vision for fashion shows; supported in styling, show preparation, and organizing fashion exhibits.

Freelance Illustrator & Content Creator at Self-Employed

June 1, 2025 - Present

Created and published digital illustration tutorials on YouTube, producing step-by-step content on fashion illustration, character design, and concept art. Managed the full content creation process from ideation and research through sketching, final illustration, video recording, editing, and publishing. Built and engaged an online audience, responding to comments and analyzing metrics to improve content and reach. Developed strong project management and self-discipline, balancing creative output with scheduling, branding, and promotion across platforms.