I am an AI powered multidisciplinary senior designer and brand strategist working at the convergence of design, communication, and holistic systems thinking.
I am an AI powered multidisciplinary senior designer and brand strategist working at the convergence of design, communication, and holistic systems thinking. My creative practice is rooted in emotional intelligence and storytelling, with a strong capacity to distill complexity into clarity. With over seven years of international experience and a deep understanding of how humans relate to ideas, I specialize in creating connection, narratives, and identities that align purpose and meaning with expression and functionality.
I bring a deep fluency in AI tools, using them as creative co-pilots for concept development, system thinking, and visual storytelling, carefully applying them to enhance and empower my creative process.
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I developed the brand identity and storytelling system for Your Devocean, a regenerative ocean platform. The work included strategy, visual identity, video implementation, AI-powered design systems, and scalable narrative frameworks. The result helped secure partnerships with WWF and UN Foundation and grow the platform to over 25k engaged users. https://yourdevocean.com https://youtu.be/_rb3BT57CZ8?si=g-9YNS1t-qKWR6Q3
Designed the entire brand identity using a modular, symbolic visual language rooted in nature and geometry. Led the UX, pitch decks, social campaigns, and web presence using AI-assisted workflows, cutting design time by 60% and ensuring rapid delivery. Result: Co-created one of the first AI-powered brand ecosystems to go live.
I framed a regenerative ocean platform into a global-ready brand by building its narrative from scratch. That included the development of a system that connected investors, NGOs, and the public—balancing emotional storytelling with business logic to align diverse stakeholders under one mission. Result: used to secure funding and partnerships with WWF, UNDP, and top-tier advisors.
The brand helped attract seed funding, build a 25,000+ user base in 2 months, and receive a 100% positive partner response rate. All major investor and sponsor meetings began with the hero film I wrote and directed—sparking emotional engagement from the first second. Result: Strategy + storytelling directly enabled launch, funding, and traction.
Developed a complete brand identity for a Norwegian circular sneaker company. Created visual identity, product packaging, and presentation material. Helped launch to 20k+ customers, turning sustainability into style.
Helped bring the product to market and shape early brand adoption through storytelling, design, and UX decisions. The eComm site and packaging became major touchpoints for customer trust and retention.
Public Campaign | Event Identity | Multi-channel Collateral Designed a high-visibility public campaign for the San Francisco Fire Department’s 150-year celebration. Rolled out brand identity, banners, merch, and signage—seen across the city and featured in press.
Tasked with honoring 150 years of public service, we created a campaign that connected the legacy of San Francisco’s fire department to modern civic pride. The strategy combined archival respect with vibrant accessibility—designed to resonate with both residents and visitors. Result: Created a concept that reframed historical celebration as a living, public moment of pride.
FULL VISUAL IDENTITY & CROSS-CHANNEL ROLLOUT Designed the campaign identity, print materials, large-scale banners, event signage, and branded merchandise. Visuals were clean but bold—evoking tradition through modern execution. Collaborated closely with stakeholders across departments to ensure cohesion. Result: Delivered a campaign that scaled across dozens of touchpoints, from firehouses to public transit.
Leading brand creation, storytelling and visual communication in all channels for a global platform advancing regenerative ocean initiatives. Co-created strategic materials for investment, partnerships, and awareness including pitch decks, sponsorship proposals, websites, and video. Integrated AI across creative processes such as generating system models, testing messaging tones, mapping user journeys, and ideating scalable identities.
Hästens makes the best beds in the world, all natural material and true craftsmanship. This was also the base for my employment, mastery in craft and execution. Worked both with print and digital in a team of five.
Built brands and rebranded newly acquired companies. Developed full identities and scalable design systems for over 40 companies.
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