I am a creative and dynamic content creator, producer, and digital strategist with extensive experience in social media campaigns, influencer marketing, and audiovisual productions. I have a proven track record working with high-profile brands such as Pepsi, Lays, and Airbnb, leading teams and generating innovative content across various platforms. My versatility lies in managing end-to-end content production and growing brand presence. Throughout my career, I have managed large-scale audiovisual and social media projects, led long-term influencer collaborations for high-impact campaigns, and improved social media performance through tailored strategies that increase engagement and brand loyalty. I excel at art direction and styling, event organization, and coordinating creative and influencer teams to execute comprehensive campaigns, always aligning content strategies with marketing goals to ensure successful product launches and campaign execution.

Josefina Vaca Fernández

I am a creative and dynamic content creator, producer, and digital strategist with extensive experience in social media campaigns, influencer marketing, and audiovisual productions. I have a proven track record working with high-profile brands such as Pepsi, Lays, and Airbnb, leading teams and generating innovative content across various platforms. My versatility lies in managing end-to-end content production and growing brand presence. Throughout my career, I have managed large-scale audiovisual and social media projects, led long-term influencer collaborations for high-impact campaigns, and improved social media performance through tailored strategies that increase engagement and brand loyalty. I excel at art direction and styling, event organization, and coordinating creative and influencer teams to execute comprehensive campaigns, always aligning content strategies with marketing goals to ensure successful product launches and campaign execution.

Available to hire

I am a creative and dynamic content creator, producer, and digital strategist with extensive experience in social media campaigns, influencer marketing, and audiovisual productions. I have a proven track record working with high-profile brands such as Pepsi, Lays, and Airbnb, leading teams and generating innovative content across various platforms. My versatility lies in managing end-to-end content production and growing brand presence.

Throughout my career, I have managed large-scale audiovisual and social media projects, led long-term influencer collaborations for high-impact campaigns, and improved social media performance through tailored strategies that increase engagement and brand loyalty. I excel at art direction and styling, event organization, and coordinating creative and influencer teams to execute comprehensive campaigns, always aligning content strategies with marketing goals to ensure successful product launches and campaign execution.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Advanced
Spanish; Castilian
Fluent
French
Beginner

Work Experience

Project Director - Social Media Manager at Entergage Videos
December 1, 2024 - April 30, 2025
Led and executed audiovisual content delivery and social media strategies across platforms such as YouTube, LinkedIn, Facebook, Instagram, and TikTok for various B2B clients in Miami.
Executive Producer (Freelance) at We The People
March 1, 2023 - March 31, 2024
Managed large-scale production projects including team management, budgets, tours, and logistics for Latin American music productions, ensuring smooth execution and delivery.
Social Digital Strategist at Horizontal Studio
March 1, 2022 - March 31, 2023
Developed communication strategies for prominent brands such as Mikes, Pepsi, Lays, and DiDi focusing on growth and engagement through social media. Managed creative proposals, competitor analysis, influencer management, and content calendar creation including graphic pieces and motion graphics.
Project Manager at Manno App
January 11, 2030 - January 11, 2030
Managed brand pillars and social media strategies, aligning with creative direction. Supervised visual and audiovisual content production, including motion graphics and public road campaigns.
Latin American Ambassador at Meero Photo
May 1, 2019 - May 31, 2020
Brokered partnerships with companies like Uber Eats, Trivago, and Airbnb. Recruited photographers across Latin America and coordinated regional events and workshops. Created audiovisual content for social media collaborating with international ambassadors.
Content Creator - Producer at Josephine V
March 1, 2016 - June 6, 2024
Developed content strategies and produced visuals for brands such as Jameson, L'Occitane, Budweiser, 47 Street, Calvin Klein, Kalo, and NWNO. Managed location scouting, styling, art direction, and recruitment of models and influencers. Produced and edited photo and video content for social media and led live social media events. Worked as producer, art director, and costume designer for music videos and commercials for major brands.
Project Director - Social Media Manager at ENTERGAGE VIDEOS
December 1, 2024 - April 30, 2025
Led and executed audiovisual content delivery and social media strategies for B2B clients in Miami across platforms including YouTube, LinkedIn, Facebook, Instagram, and TikTok.
Executive Producer (Freelance) LATAM at WE THE PEOPLE
March 1, 2023 - March 31, 2024
Led large-scale production projects managing teams, budgets, tours, and logistics for Latin American music productions.
Social Digital Strategist at HORIZONTAL STUDIO
March 1, 2022 - March 31, 2023
Developed communication strategies focusing on growth through social media for brands such as Mikes, Pepsi, Lays, and DiDi. Led creative and performance proposals, influencer management, and content calendar creation including graphic content for television and events.
Latin American Ambassador at MEERO PHOTO
May 1, 2019 - May 31, 2020
Brokered partnerships, recruited photographers across Latin America, coordinated regional events and workshops, and generated audiovisual content for social media in collaboration with international ambassadors.
Content Creator - Producer at JOSEPHINE V
March 1, 2016 - June 6, 2024
Developed content strategies and produced visuals for major brands including Jameson, L'Occitane, Budweiser, Calvin Klein, and others. Managed location scouting, styling, art direction, and recruitment of models and influencers. Produced and edited photo and video content, led live social media events, and served as producer, art director, and costume designer for music videos and commercials.
Project Director - Social Media Manager at Entergage Videos
December 1, 2024 - April 30, 2025
Led and executed audiovisual content delivery and social media strategies across YouTube, LinkedIn, Facebook, Instagram, and TikTok for various B2B clients in Miami. Managed the team to ensure timely and effective digital campaign execution.
Executive Producer (Freelance) at We The People
March 1, 2023 - March 31, 2024
Led large-scale production projects for Latin American music productions, managing teams, budgets, tours, and logistics to deliver high-quality results and successful events.
Social Digital Strategist at Horizontal Studio
March 1, 2022 - March 31, 2023
Developed communication strategies for major brands including Mikes, Pepsi, Lays, and DiDi to drive social media growth. Led creative proposals, influencer management, and content creation for campaigns including graphic pieces, motion graphics, reels, and event banners.
Project Manager at Manno App
January 11, 2030 - January 11, 2030
Managed brand pillars and social media strategies ensuring alignment with creative direction. Oversaw visual and audiovisual content production including motion graphics and public road campaigns.
Latin American Ambassador at Meero Photo
May 1, 2019 - May 31, 2020
Brokered partnerships with companies such as Uber Eats, Trivago, and Airbnb. Recruited photographers across Latin America and coordinated regional events and workshops. Created audiovisual content for social media and collaborated with international ambassadors.
Content Creator - Producer at Josephine V
March 1, 2016 - June 6, 2024
Developed content strategies and produced engaging visuals working with brands like Jameson, L'Occitane, Budweiser, 47 Street, Calvin Klein, Kalo, and NWNO. Managed location scouting, styling, art direction, and recruitment of talent for photo and video content. Produced and edited video content for YouTube and social media, led live social media events, and served as producer, art director, and costume designer for music videos and commercials.
Social Media Manager at Event Republic Studio
August 1, 2024 - Present
Managing social media for multiple high-profile brands, primarily amfAR, overseeing projects for amfAR events in Venice, Cannes, and London. Responsible for recapping past and current brand activations, creating strategic content, and producing visuals using AI, video, and graphic design. Staying updated on industry trends to position the team as a market trend reference.
Partnership Manager at Function1 Conference
July 1, 2024 - Present
Managing partnerships for an upcoming conference in Dubai, liaising with media outlets such as Forbes and the BBC, engaging with influencers to secure high-impact collaborations, negotiating and closing deals, drafting contracts, and ensuring flawless event execution.
Growth Operator - Creative Director at Chai Creatives
January 1, 2024 - Present
Leading creative and operational direction for audiovisual projects and digital growth strategies for brands and entrepreneurs. Managing a multidisciplinary team across video production, copywriting, and design, ensuring visual and narrative consistency. Developing and executing tailored social media strategies for B2B clients focusing on performance and brand positioning across multiple platforms. Overseeing editorial planning, paid media campaigns, and performance analysis. Acting as the main liaison between creative teams and clients.
Project Director - Social Media Manager at Entergage Videos
April 30, 2025 - August 18, 2025
Leading and executing audiovisual content delivery and social media strategies for various B2B clients including YouTube, LinkedIn, Facebook, Instagram, and TikTok platforms based in Miami.
Executive Producer (Freelance) at We The People
March 1, 2024 - August 18, 2025
Led large-scale production projects managing teams, budgets, tours, and logistics for Latin American music productions across LATAM and Miami.
Social Digital Strategist at Horizontal Studios
March 1, 2023 - August 18, 2025
Developed communication strategies for brands such as Mikes, Pepsi, Lays, and DiDi focusing on growth through social media. Led creative, performance proposals, competitor analysis, and influencer management. Oversaw content calendar creation including graphic pieces, motion graphics, reels, and banners for television and events.
Latin American Ambassador at Meero Photo
May 1, 2020 - August 18, 2025
Brokered partnerships with companies including Uber Eats, Trivago, and Airbnb. Recruited photographers across Latin America and coordinated regional events and workshops. Generated audiovisual content for social media collaborating with international ambassadors.
Content Creator - Producer at Josephine V
March 1, 2016 - Present
Developed content strategies and produced engaging visuals for brands such as Jameson, L'Occitane, Budweiser, 47 Street, Calvin Klein, Kalo, and NWNO. Managed location scouting, styling, art direction, and recruitment of models and influencers. Produced and edited photo and video content for social media, enhancing brand visibility and engagement. Led live social media events and themes for Instagram. Served as producer, art director, and costume designer for music videos and commercials for major brands like Rappi and Coca-Cola Company.
Social Media Manager at Event Republic Studio
August 1, 2025 - Present
Managing social media campaigns for multiple high-profile brands, primarily focusing on amfAR events in Venice, Cannes, and London. Responsible for recapping past and current brand activations, curating and creating strategic content, and producing visuals through AI, video, and graphic design. Monitoring industry updates constantly and positioning the team as a trend reference in the market.
Partnership Manager at Function1 Conference
September 30, 2025 - September 3, 2025
Managing partnerships for an upcoming conference in Dubai. Liaising with media outlets like Forbes and the BBC, engaging with influencers to secure high-impact collaborations. Responsible for negotiating and closing partnership deals, drafting contracts, and ensuring flawless event execution.
Growth Operator - Creative Director at CHAICreatives
January 1, 2025 - Present
Led creative and operational direction of audiovisual projects and digital growth strategies for brands and entrepreneurs. Managed multidisciplinary teams across video production, copywriting, and design, ensuring visual and narrative consistency. Developed and executed tailored social media strategies focusing on performance and brand positioning on platforms including YouTube, LinkedIn, Facebook, Instagram, and TikTok. Oversaw editorial planning, paid media campaigns, and performance analysis, achieving consistent engagement and organic reach growth. Acted as main bridge between creative teams and clients, delivering high-quality results aligned with business goals.
Project Director - Social Media Manager at Entergage Videos
April 30, 2025 - September 3, 2025
Led and executed audiovisual content delivery and social media strategies on YouTube, LinkedIn, Facebook, Instagram, and TikTok for various B2B clients in Miami. Oversaw team coordination and content production to enhance client engagement across digital platforms.
Executive Producer (Freelance) at We The People
March 31, 2024 - September 3, 2025
Led large-scale production projects in Latin American music productions. Managed teams, budgets, tours, and logistics across LATAM music events and audiovisual content creation.
Social Digital Strategist at Horizontal Studios
March 31, 2023 - September 3, 2025
Developed communication strategies for brands such as Mikes, Pepsi, Lays, and DiDi, focusing on growth through social media. Led creative and performance proposals, competitor analysis, and influencer management for campaigns. Oversaw content calendar creation, including graphics, motion graphics, reels, banners for television and events.
Latin American Ambassador at Meero Photo
May 31, 2020 - September 3, 2025
Brokered partnerships with companies like Uber Eats, Trivago, and Airbnb. Recruited photographers across Latin America and coordinated regional events and workshops. Generated audiovisual content for social media collaborating with international ambassadors.
Content Creator - Producer at Josephine VC
March 1, 2016 - Present
Developed content strategies and produced engaging visuals for brands like Jameson, L’Occitane, Budweiser, 47 Street, Calvin Klein, Kalo, and NWNO. Managed location scouting, styling, art direction, and recruitment of models and influencers. Produced and edited photo and video content enhancing brand visibility and engagement. Generated video content for YouTube and social networks, led live social media events and themes for Instagram. Served as producer, art director, and costume designer for music videos and commercials for major brands including Rappi and Coca-Cola.

Education

Degree at Universidad de Palermo
January 1, 2020 - December 31, 2020
Degree at Universidad de Palermo
January 1, 2020 - December 31, 2020
Degree in Audiovisual Communication at Universidad de Palermo
January 1, 2020 - December 31, 2020
Degree in Audiovisual Communication at Universidad de Palermo
January 1, 2017 - January 1, 2020
Degree in Audiovisual Communication at Universidad de Palermo Buenos Aires, Argentina
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Travel & Hospitality, Non-Profit Organization, Professional Services, Retail, Software & Internet