Available to hire
Hi, I’m Jaisal, a dynamic and detail-oriented marketing professional with hands-on experience in social media management, content creation, and digital marketing strategies. I bring an MBA in Marketing, a strong understanding of social media trends, SEO principles, and a continuous learning mindset to every project I take on. I love working in hybrid roles that combine in-store experience with online brand building.
I am passionate about growing brands and communities through creative content and data-driven decisions. Whether it’s managing campaigns, developing content calendars, or collaborating across teams, I thrive in environments where adaptability and communication are key. I’m always excited to bring curiosity and fresh ideas to the table.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Advanced
Panjabi, Punjabi
Advanced
French
Beginner
Work Experience
Brand Marketing – Insiders Report, Co-op at Loblaw Companies Ltd.
January 1, 2025 - May 31, 2025Collaborated with external agencies for execution of sampling initiatives for the Summer Insiders Report 2025 campaign, analyzing activation concepts, budget constraints, and product feasibility. Created and managed project workback schedules tracking timelines and deliverables. Handled legal and brand compliance processes using Workfront and ARC submissions. Supported budget monitoring and resource planning across multiple activations, prepared presentations, and delivered weekly status updates on campaign progress, KPIs, and highlights.
Freelance Marketing at Uptown Business Club
January 1, 2025 - March 31, 2025Managed end-to-end digital marketing focusing on growing online presence through tailored content strategies, digital advertising, and website optimization. Developed and executed a content calendar resulting in a 159% increase in reach and 144% boost in views across Instagram, Facebook, and LinkedIn. Designed and implemented Google Ads campaigns generating 279 clicks and 38,468 impressions in 5 days, reducing average CPC to CAD 0.28. Implemented Google Tags for accurate conversion tracking to enhance data-driven decision making.
Management Trainee at Mrs. Bector’s Food Specialties
September 1, 2022 - March 31, 2023Assisted in project documentation and internal systems tracking for major retail clients like Walmart and Dollarama. Created Excel-based tools for nutrition and regulatory compliance reporting, improving accuracy and workflow efficiency. Contributed to internal briefing documents and labeling compliance checks for international product launches.
Brand Marketing – Insiders Report, Co-op at Loblaw Companies Ltd.
January 1, 2025 - May 31, 2025Collaborated with external agencies on sampling initiatives for the Summer Insiders Report 2025 campaign, analyzing activation concepts, budget constraints, and product feasibility. Created and managed project workback schedules, tracked timelines and deliverables, handled legal and brand compliance via Workfront and ARC submissions. Supported budget monitoring and resource planning across projects, developed internal engagement initiatives and communication briefs, and prepared presentations with weekly status updates on campaign progress and KPIs.
Freelance Marketing at Uptown Business Club
January 1, 2025 - March 31, 2025Managed end-to-end digital marketing focused on growing online presence through tailored content strategies, digital advertising, and website optimization. Developed and executed a content calendar resulting in a 159% increase in reach and 144% boost in views across social platforms. Designed and implemented Google Ads campaigns with 279 clicks and 38,468 impressions in 5 days, reducing average CPC to CAD 0.28. Implemented Google Tags for accurate conversion tracking and enhanced data-driven decision making.
Management Trainee at Mrs. Bector’s Food Specialties
September 1, 2022 - March 31, 2023Assisted in project documentation and internal systems tracking for major retail clients such as Walmart and Dollarama. Created Excel-based tools for nutrition and regulatory compliance reporting, improving accuracy and workflow efficiency. Contributed to internal briefing documents and labeling compliance for international product launches.
Brand Marketing – Insiders Report, Co-op at Loblaw Companies Ltd.
January 1, 2025 - May 31, 2025Collaborated with external agencies for execution of sampling initiatives for the Summer Insiders Report 2025 campaign by analyzing activation concepts, budget constraints, and product feasibility. Created and managed project workback schedules, tracking campaign timelines and deliverables. Handled legal and brand compliance using Workfront and Ad Review Form submissions. Supported budget monitoring and resource planning across multiple activation projects. Created internal engagement initiatives and communication briefs to drive campaign launch. Prepared presentations and delivered weekly status updates on campaign progress, KPIs, and execution highlights.
Freelance Marketing at Uptown Business Club
January 1, 2025 - March 31, 2025Managed end-to-end digital marketing focused on growing online presence through tailored content strategies, digital advertising, and website optimization. Developed and executed a content calendar resulting in a 159% increase in reach and a 144% boost in views across Instagram, Facebook, and LinkedIn. Designed and implemented Google Ads campaigns generating 279 clicks and 38,468 impressions in 5 days. Reduced average cost-per-click to CAD 0.28, improving ad spend efficiency. Implemented Google Tags on the website to enable accurate conversion tracking and enhance data-driven decision making.
Management Trainee at Mrs. Bector’s Food Specialties
September 1, 2022 - March 31, 2023Assisted in project documentation and internal systems tracking for major retail clients including Walmart and Dollarama. Created Excel-based tools for nutrition and regulatory compliance reporting, improving accuracy and workflow efficiency. Contributed to internal briefing documents and labeling compliance checks for international product launches.
Brand Marketing – Insiders Report, Co-op at Loblaw Companies Ltd.
May 31, 2025 - July 17, 2025Supported execution of the Summer Insiders Report 2025 national marketing campaign, focusing on brand visibility, campaign management, and cross-platform consistency. Collaborated with agencies on content creation, project timelines, and deliverables across print and digital. Created internal communication briefs and client-facing updates including contact reports and project status documents. Used Workfront for asset management, ensuring compliance with brand and legal standards. Assisted in campaign launch materials, PR logistics, and internal presentations.
Freelance Marketing at Uptown Business Club
March 31, 2025 - July 17, 2025Managed end-to-end digital marketing initiatives to grow the business’s online presence, including content strategy, paid advertising, and website optimization. Created and executed weekly content calendars across Instagram, Facebook, and LinkedIn, resulting in a 159% increase in reach and 144% growth in views. Planned and launched Google Ads campaigns generating 279 clicks and 38,468 impressions in five days, reducing cost-per-click to CAD 0.28. Set up Google Tags on the website to enable accurate conversion tracking. Conducted market research and competitive intelligence to identify new opportunities; developed weekly performance reports and aligned online strategies to business goals while managing multiple projects independently.
Education
Master of Business Administration at Goodman School of Business, Brock University
August 1, 2023 - May 31, 2025Master of Science at Lady Irwin College, University of Delhi
September 1, 2020 - May 31, 2022Master of Business Administration at Goodman School of Business, Brock University
August 1, 2023 - May 31, 2025Master of Science at Lady Irwin College, University of Delhi
September 1, 2020 - May 31, 2022Master of Business Administration at Goodman School of Business, Brock University
August 1, 2023 - May 31, 2025Master of Science at Lady Irwin College, University of Delhi
September 1, 2020 - May 31, 2022Master of Business Administration at Goodman School of Business, Brock University
August 1, 2023 - May 31, 2025Qualifications
Leadership Award
August 1, 2023 - August 31, 2023Pitch Competition Champion
August 1, 2023 - August 31, 2023Introduction to Google SEO by University of California, Davis
January 11, 2030 - June 10, 2025Google Ads Certification
January 11, 2030 - June 10, 2025Social Media Marketing Certification, Hootsuite
January 11, 2030 - June 10, 2025Leadership Award - Goodman School of Business
August 1, 2023 - August 31, 2023Pitch Competition Champion - Goodman School of Business
August 1, 2023 - August 31, 2023Introduction to Google SEO by University of California, Davis
January 11, 2030 - June 10, 2025Google Ads Certification
January 11, 2030 - June 10, 2025Social Media Marketing Certification, Hootsuite
January 11, 2030 - June 10, 2025Introduction to Google SEO by University of California, Davis
January 11, 2030 - June 10, 2025Google Ads Certification
January 11, 2030 - June 10, 2025Social Media Marketing Certification, Hootsuite
January 11, 2030 - June 10, 2025Introduction to Google SEO by University of California, Davis
January 11, 2030 - July 17, 2025Google Ads Certification
January 11, 2030 - July 17, 2025Social Media Marketing Certification, Hootsuite
January 11, 2030 - July 17, 2025Industry Experience
Retail, Consumer Goods, Professional Services, Media & Entertainment, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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