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Digital Marketing Specialist with experience in social media management and performance marketing, supporting campaign execution, content creation, and audience engagement. Skilled in running paid campaigns, tracking performance, and using insights to optimize results across channels. Known for attention to detail and data-driven decision-making, with experience building visual reports and dashboards, managing budgets, and collaborating with cross-functional stakeholders to deliver consistent, on-brand marketing outcomes.…Digital Marketing Specialist with experience in social media management and performance marketing, supporting campaign execution, content creation, and audience engagement. Skilled in running paid campaigns, tracking performance, and using insights to optimize results across channels. Known for attention to detail and data-driven decision-making, with experience building visual reports and dashboards, managing budgets, and collaborating with cross-functional stakeholders to deliver consistent, on-brand marketing outcomes.

Elmira Gurbanova

Marketing Analyst, Social Media Manager, Content Creator, +5

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Digital Marketing Specialist with experience in social media management and performance marketing, supporting campaign execution, content creation, and audience engagement. Skilled in running paid campaigns, tracking performance, and using insights to optimize results across channels. Known for attention to detail and data-driven decision-making, with experience building visual reports and dashboards, managing budgets, and collaborating with cross-functional stakeholders to deliver consistent, on-brand marketing outcomes.…Digital Marketing Specialist with experience in social media management and performance marketing, supporting campaign execution, content creation, and audience engagement. Skilled in running paid campaigns, tracking performance, and using insights to optimize results across channels. Known for attention to detail and data-driven decision-making, with experience building visual reports and dashboards, managing budgets, and collaborating with cross-functional stakeholders to deliver consistent, on-brand marketing outcomes.

Available to hire

Digital Marketing Specialist with experience in social media management and performance marketing, supporting campaign execution, content creation, and audience engagement. Skilled in running paid campaigns, tracking performance, and using insights to optimize results across channels.

Known for attention to detail and data-driven decision-making, with experience building visual reports and dashboards, managing budgets, and collaborating with cross-functional stakeholders to deliver consistent, on-brand marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Russian

Advanced

Turkish

Advanced

Work Experience

Social Media Manager & Marketing Coordinator (part-time) at Higher Ground Yoga

April 1, 2026 - Present

Manage end-to-end social media marketing across Instagram, TikTok, and Facebook, including content strategy, calendars, and community engagement. Create short-form video and visual content (reels, stories, graphics, promotional assets) using Canva, CapCut, and Figma. Coordinate event marketing for workshops and community activations, supporting promotions, registrations, attendee engagement, and post-event reporting. Plan, launch, and optimize Meta Ads campaigns to support class registrations and event attendance. Analyze social and campaign performance metrics to optimize content and advertising, and execute influencer collaborations with local creators to increase reach and visibility.

Social Media Marketing & Content Creator at Coffee & Crepe

January 1, 2024 - June 24, 2024

Developed and executed creative content strategies for Instagram and TikTok, growing account engagement and local brand visibility. Managed daily content creation, including reels, stories, and interactive posts aligned with brand tone and seasonal offerings. Collaborated with influencers and local creators to boost brand awareness and drive in-store traffic. Conducted market research to understand trends, competitor positioning, and customer preferences to shape campaign direction. Created and managed paid ad campaigns across Instagram and TikTok, optimizing for reach, engagement, and conversion. Monitored analytics to measure performance and applied insights to improve content strategy.

Marketing Specialist at University of Texas at Austin

December 1, 2023 - Present

Supported development and coordination of marketing and communication materials for university programs, ensuring consistency with institutional branding and messaging standards. Collaborated with academic and administrative stakeholders to gather content, data, and narratives for presentations, reports, and program materials. Developed and maintained presentation decks, visual reports, and documentation used by leadership and internal teams to support planning and decision-making. Coordinated timelines, deliverables, and approvals across multiple stakeholders, maintaining accuracy, version control, and alignment with branding guidelines.

Marketing Analyst at University of Texas at Austin

August 1, 2023 - June 24, 2024

Supported marketing and revenue performance analysis for professional development courses and executive education programs. Tracked enrollment trends, user engagement, and campaign performance to assess ROI of digital outreach efforts across email, web, and CRM channels. Collaborated with program managers to analyze conversion funnels, optimize audience targeting, and improve communication strategies. Created visual reports and dashboards to inform leadership on marketing effectiveness and revenue contribution.

Digital Marketing Specialist at Charles Schwab

April 1, 2023 - March 31, 2024

Developed and optimized SEO and SEM strategies to increase visibility and drive targeted traffic to core product pages and landing experiences. Conducted keyword research, competitor analysis, and content audits to guide on-page SEO improvements and new content opportunities. Collaborated with content and web teams to implement SEO best practices, including metadata updates, internal linking, and site structure enhancements. Managed paid search campaigns in Google Ads, focusing on keyword targeting, ad copy testing, and performance tracking for continuous improvement. Monitored and analyzed performance data using Google Analytics to evaluate search campaign effectiveness and user behavior trends. Maintained alignment with brand guidelines and compliance requirements while implementing data-driven improvements across search channels.

Digital Marketing Specialist (Contract) at Charles Schwab

January 1, 2023 - December 31, 2023

Led end-to-end SEO and SEM campaigns to improve visibility, conversions, and ROI for financial service products. Conducted keyword research, A/B testing, and bid optimization, reducing average CPC by 20% and increasing CTR by 35%. Achieved a 25% increase in qualified leads and improved ROAS across paid search campaigns. Managed Google Ads with ongoing ad copy testing, audience segmentation, and performance tracking. Performed competitor analysis and content audits to identify high-value keywords and on-page optimization opportunities. Monitored analytics using GA4 and Looker Studio to provide insights into campaign performance, user intent, and conversion trends.

Digital Marketing Specialist (Freelance) at AD Glance Company

April 1, 2022 - January 31, 2023

Managed and executed email marketing campaigns through HubSpot, including segmentation, A/B testing, and workflow automation. Created targeted email sequences to support client outreach, product updates, and lead-nurturing efforts. Analyzed campaign performance metrics and optimized content and timing for improved engagement and deliverability. Maintained CRM data integrity and supported campaign reporting within HubSpot’s analytics dashboard.