Kinezis Norway Expansion Project (2025)

As part of the Kinezis Global Challenge, our team acted as strategic consultants tasked with evaluating and designing an international expansion plan for Kinezis, a tech-enabled wellness and entertainment company.

✅ Our Objective:

To propose a viable market entry strategy for Kinezis in Norway, combining cultural adaptation, financial feasibility, legal compliance, and brand alignment. • Market Analysis: We evaluated multiple countries using a weighted screening matrix. Norway was selected due to high wellness demand, cultural alignment (e.g. friluftsliv), and strong consumer trust.
• Consumer Insights: We developed a detailed persona — the Nygaard Family — to represent the typical Norwegian wellness-seeking household, helping us design a solution aligned with their values, habits, and seasonal challenges.
• Cultural Adaptation Strategy: We proposed tailored offerings such as:
• Red light therapy and saunas for long winters
• Outdoor wellness integration with friluftsliv
• Family-friendly modular zones (Aero, Geo, Hydro, Piro)
• Business Model Design:
A franchise-based model in partnership with Nordic Wellness, focused on modular centers, localized operations, and recurring revenue streams from:
• Memberships
• Branded services
• Wellness diagnostics
• Retail and café sales
• 7% royalties to the franchisor
• Financial Projections:
• 20% annual ROI after break-even
• 3-year payback period
• 5% market share in first 3 years
• Recurring income through IP licensing and tech integration
• Legal & Ethical Compliance:
We outlined all requirements for IP registration, GDPR compliance, and franchise authorization under Norwegian and EU law, including competition law and labor regulations.
• Final Deliverables:
• Professional slide deck with business storytelling
• Launch video using our own concept and script
• Website and promotional mockups
• Visual prototypes adapted to the Norwegian market