Kinezis Project

Kinezis Norway Expansion Project (2025)

As part of the Kinezis Global Challenge, our team acted as strategic consultants tasked with evaluating and designing an international expansion plan for Kinezis, a tech-enabled wellness and entertainment company.

✅ Our Objective:

To propose a viable market entry strategy for Kinezis in Norway, combining cultural adaptation, financial feasibility, legal compliance, and brand alignment. • Market Analysis: We evaluated multiple countries using a weighted screening matrix. Norway was selected due to high wellness demand, cultural alignment (e.g. friluftsliv), and strong consumer trust.
• Consumer Insights: We developed a detailed persona — the Nygaard Family — to represent the typical Norwegian wellness-seeking household, helping us design a solution aligned with their values, habits, and seasonal challenges.
• Cultural Adaptation Strategy: We proposed tailored offerings such as:
• Red light therapy and saunas for long winters
• Outdoor wellness integration with friluftsliv
• Family-friendly modular zones (Aero, Geo, Hydro, Piro)
• Business Model Design:
A franchise-based model in partnership with Nordic Wellness, focused on modular centers, localized operations, and recurring revenue streams from:
• Memberships
• Branded services
• Wellness diagnostics
• Retail and café sales
• 7% royalties to the franchisor
• Financial Projections:
• 20% annual ROI after break-even
• 3-year payback period
• 5% market share in first 3 years
• Recurring income through IP licensing and tech integration
• Legal & Ethical Compliance:
We outlined all requirements for IP registration, GDPR compliance, and franchise authorization under Norwegian and EU law, including competition law and labor regulations.
• Final Deliverables:
• Professional slide deck with business storytelling
• Launch video using our own concept and script
• Website and promotional mockups
• Visual prototypes adapted to the Norwegian market