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Hi, I'm Violetta Patapenka, a results-driven marketing professional with 5 years of experience specializing in multi-channel campaigns, brand building, and business development. I enjoy creating impactful marketing strategies that align with audience preferences and drive performance optimization. I have a passion for leveraging influencer partnerships, AI-driven personalization, and workflow automation to boost brand engagement and streamline team execution. I am excited to help brands grow and connect authentically with their customers through creative and data-driven marketing approaches.…Hi, I'm Violetta Patapenka, a results-driven marketing professional with 5 years of experience specializing in multi-channel campaigns, brand building, and business development. I enjoy creating impactful marketing strategies that align with audience preferences and drive performance optimization. I have a passion for leveraging influencer partnerships, AI-driven personalization, and workflow automation to boost brand engagement and streamline team execution. I am excited to help brands grow and connect authentically with their customers through creative and data-driven marketing approaches.

Violetta Patapenka

Marketing Strategist, Brand Strategist, Influencer Marketing Manager, +3

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Hi, I'm Violetta Patapenka, a results-driven marketing professional with 5 years of experience specializing in multi-channel campaigns, brand building, and business development. I enjoy creating impactful marketing strategies that align with audience preferences and drive performance optimization. I have a passion for leveraging influencer partnerships, AI-driven personalization, and workflow automation to boost brand engagement and streamline team execution. I am excited to help brands grow and connect authentically with their customers through creative and data-driven marketing approaches.…Hi, I'm Violetta Patapenka, a results-driven marketing professional with 5 years of experience specializing in multi-channel campaigns, brand building, and business development. I enjoy creating impactful marketing strategies that align with audience preferences and drive performance optimization. I have a passion for leveraging influencer partnerships, AI-driven personalization, and workflow automation to boost brand engagement and streamline team execution. I am excited to help brands grow and connect authentically with their customers through creative and data-driven marketing approaches.

Available to hire

Hi, I’m Violetta Patapenka, a results-driven marketing professional with 5 years of experience specializing in multi-channel campaigns, brand building, and business development. I enjoy creating impactful marketing strategies that align with audience preferences and drive performance optimization.

I have a passion for leveraging influencer partnerships, AI-driven personalization, and workflow automation to boost brand engagement and streamline team execution. I am excited to help brands grow and connect authentically with their customers through creative and data-driven marketing approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

English

Fluent

Work Experience

Brand Engagement Lead at Ren Clean Skincare

March 1, 2024 - May 31, 2025

Managed 20+ influencer partnerships, leveraging authentic influencer storytelling, experiential and community-driven campaigns, AI-driven personalization, and iterative feedback loops to align with audience preferences. Led multi-channel rollouts, driving 15% higher audience retention and strengthening brand trust through strategic brand positioning. Identified key trends, boosting customer engagement by 40% through content and messaging alignment. Streamlined workflows across teams, improving execution speed by 30% by leveraging automation tools, and performance monitoring.

Marketing Strategist, Brand Consultant at Freelance

August 1, 2023 - January 31, 2025

Developed 10+ brand strategies across fashion, hospitality, and niche industries, increasing brand awareness by 20% on average. Created content frameworks that enhanced engagement across platforms. Led three major rebranding projects, driving a 30% boost in audience engagement through strategic repositioning and performance-driven content. Optimized content through A/B testing, refining messaging strategies that improved conversion rates by 15% across 10 international markets. Guided content performance using user insights and competitor research, ensuring strategic adjustments based on evolving market trends. Consulted for 10+ brands, improving marketing strategy, enhancing efficiency, and optimizing resources for scalable growth.

Business Relationship Manager at Castle Hall

March 1, 2023 - February 29, 2024

Managed and strengthened relationships with 200+ Asset/Investment Managers (GPs). Led strategic communication with top-tier investment banks and investment advisers (Morgan Stanley, Vanguard, Black Rock, etc.). Enhanced fundraising strategies for partners and facilitated Fintech platform adoption to attract more limited partners (LPs), increasing investment inflows. Increased brand awareness and online presence by 84% through strategic relationship-building and digital growth initiatives. Led cross-functional coordination, improving execution speed by 30% through automation and workflow optimization.

Marketing Channels & Business Development Manager at Vonage

January 1, 2022 - February 28, 2023

Developed and executed marketing strategies using CRM data and market research, refining audience targeting and engagement. Managed daily engagement with 20+ leads, optimizing the sales funnel and improving conversion efficiency. Expanded partnerships via referral initiatives, increased revenue from partner channels by 50%, and strengthening market presence. Delivered market insights that increased demo-to-close rates by 12% from referral initiatives.

Marketing Specialist at UpStart

October 1, 2020 - May 31, 2021

Drove digital expansion, transitioning 10+ brands online, increasing social media traffic by an average of 45%. Led SMM strategies, boosting brand visibility by an average of 60% and improving engagement rates from 2% to 5%. Optimized analytics, leveraging Google Reports to increase Click-Through Rate from an average of 1.2% to 3.8%.

Brand Engagement Lead at Ren Clean Skincare

March 1, 2024 - May 31, 2025

Managed 20+ influencer partnerships by leveraging authentic storytelling, experiential and community-driven campaigns, AI-driven personalization, and iterative feedback loops to align with audience preferences. Led multi-channel rollouts resulting in 15% higher audience retention and strengthening brand trust through strategic brand positioning. Identified key trends that boosted customer engagement by 40% through content and messaging alignment. Streamlined workflows across teams, improving execution speed by 30% using automation tools and performance monitoring.

Marketing Strategist, Brand Consultant at Freelance

August 1, 2023 - January 31, 2025

Business Relationship Manager at Castle Hall

March 1, 2023 - February 29, 2024

Managed and strengthened relationships with 200+ Asset/Investment Managers (GPs). Led strategic communication with top-tier investment banks and advisers. Enhanced fundraising strategies for partners and facilitated fintech platform adoption to attract more limited partners, increasing investment inflows. Increased brand awareness and online presence by 84% through relationship-building and digital initiatives. Led cross-functional coordination, improving execution speed by 30% through automation and workflow optimization.

Marketing Channels & Business Development Manager at Vonage

January 1, 2022 - February 28, 2023

Developed and executed marketing strategies using CRM data and market research, refining audience targeting and engagement. Managed daily engagement with 20+ leads, optimizing the sales funnel and improving conversion efficiency. Expanded partnerships via referral initiatives, increasing revenue from partner channels by 50% and strengthening market presence. Delivered market insights that increased demo-to-close rates by 12% from referral initiatives.

Marketing Specialist at UpStart

October 1, 2020 - May 31, 2021

Drove digital expansion by transitioning 10+ brands online, increasing social media traffic by an average of 45%. Led social media marketing strategies to boost brand visibility by 60% and improved engagement rates from 2% to 5%. Optimized analytics and leveraged Google Reports to increase Click-Through Rate from 1.2% to 3.8%.